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On Monday, ninth of September, L’Oréal-owned haircare model Redken fifth Avenue NYC introduced singer and actress Sabrina Carpenter as its first-ever international ambassador.
Carpenter will face Redken’s promoting campaigns throughout varied media, together with out-of-home, TV, and social media. Moreover, Redken is sponsoring her 29-city ‘Brief & Candy’ U.S. tour.
Carpenter’s debut marketing campaign for Redken, directed by Jacob Bixenman and photographed by Cass Fowl, will showcase the model’s Acidic Bonding Focus assortment, which launches on September 19.
“We’re excited to welcome popular culture sensation Sabrina Carpenter into the Redken household,” stated Severine Breton, president of the Redken model.
“That is our most vital partnership but, and we couldn’t be extra excited. Sabrina’s fearless spirit, boundless ambition, and charming power completely match our core model values. We’re desperate to unveil our first marketing campaign, reflecting Sabrina’s distinct fashion and Redken’s skilled heritage.”
Carpenter has had a standout yr with two central chart-topping singles, “Espresso” and “Please Please Please,” each dominating the Spotify and Billboard Scorching 100 charts. Her sophomore album, *Brief n’ Candy*, debuted at #1 on the Billboard 200 after its August launch, and she or he’s set to embark on a sold-out world tour beginning September twenty third.
Carpenter attributes her iconic blonde hair to Redken’s Shades EQ. Her coiffure, created by hairstylist Scott King and colourist Laurie Heaps, has gained client reputation. Each Scott and Laurie have now joined Redken’s skilled expertise roster.
“Magnificence, particularly my hair, performs a giant position in my identification,” Carpenter shared. “I’ve at all times needed to collaborate with a hair model and was ready for the right match. Redken has been the important thing to maintaining my hair trying its finest, and I’m excited to disclose what we’ve been engaged on collectively.”
With its wealthy heritage rooted in science and innovation, Redken continues to paved the way in skilled hair care. Because the model embarks on this thrilling new chapter with Sabrina Carpenter, it stays devoted to empowering people by way of cutting-edge merchandise and schooling—maintaining hair feeling and looking its finest, one strand at a time.
About Redken
Redken was based in 1960 by actress Paula Kent, who believed within the transformative energy of science. Noticing a scarcity of haircare merchandise with a scientific basis, Kent created Redken—the primary model to harness the advantages of protein, moisture, and an acidic pH for more healthy hair.
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