A current evaluation of 81 million posts revealed that for the reason that launch of Instagram Reels, engagement on common, in-feed posts has dropped by 44%. This sudden drop in engagement has left manufacturers and influencers feeling frazzled about incorporating this characteristic into their content material technique in a well timed method. In any case, it virtually seems like Instagram Reels are the solely strategy to get found on the app these days.
So let’s first contemplate why Instagram is pushing IG Reels so closely. You guessed it… we’ve got the competing social media platform, TikTok, to thank for that. With over one billion customers, TikTok has been deemed the most downloaded app on the planet, and Instagram is doing what they’ll with their algorithm to maintain up with the video content material craze and keep related.
As a social media company, we’ve preached concerning the worth of Instagram Reels and TikTok earlier than, however we additionally perceive that the current dire want for video content material is unprecedented, and types are struggling to determine the right way to implement and take advantage of these instruments for his or her account in an inexpensive, environment friendly method. Learn on for 5 issues to bear in mind when incorporating Reels and TikTok into your social media technique!
Set up your 9 content material pillars
First, irrespective of the platform or characteristic, consistency is at all times key. One of the best ways to make sure consistency as a model or influencer is to determine your 9 content material pillars, the areas of content material that you simply put up about most on Instagram and TikTok. Consider them because the classes in your weblog or in your on-line store.Â
For our social media company, a few of our content material pillars embody our providers, purchasers, crew, social media suggestions, self-care suggestions, and extra. Something that goes exterior of your established content material pillars ought to NOT be posted in your TikTok or Instagram, together with your Instagram Reels.Â
Give it some thought like this: why trouble reaching an viewers with content material that’s unrelated to the remainder of your profile? As soon as customers uncover and like your video, they’ll simply faucet in your profile to see different high quality content material from you. In the event that they like what they see, they’ll observe for extra, so it’s necessary to maintain your content material on-brand and constant!
Be well timed with Instagram reels and TikTok tendencies
Subsequent, play into the tendencies. Incorporating trending audio and filters into your TikToks and Instagram Reels is a superb technique for gaining publicity. As a result of using this content material is so widespread, it makes it simpler in your movies to be found by extra customers.
Step one to creating on-trend content material is to devour on-trend content material. Take a while every week to scroll via social media and observe the Instagram and TikTok tendencies you’re seeing.Â
Reasonably than watching the brief clips such as you usually would for leisure functions, view them via the lens of a content material creator. How will you put your individual twist on these tendencies in a method that’s related to your online business? How will you make the most of one of many presently trending sounds to get in entrance of a brand new viewers?Â
On the subject of tendencies on Instagram Reels and TikTok, it’s necessary to be agile as a model or influencer. The tempo of the platforms is fast, and the lifespan of a pattern can span from so long as just a few months to as brief as just a few days, so it’s vital to behave quick and take full benefit of the pattern’s present virality and attain.
Bear in mind, nevertheless, that whereas tendencies are nice for discoverability, in relation to searching for a max return on funding, solely 20% of your content material ought to be fashionable and the opposite 80% ought to present worth and be informative. This might be via tutorials, transformations, case research, and extra. This creates the chance so that you can produce unique audio, which might additionally vastly profit your account as a result of the extra customers who use your sound, the extra credit score and publicity your account receives.
Leverage social media search engine marketing
In case you thought discoverability on TikTok and Instagram Reels couldn’t get any higher, wait till you learn this subsequent statistic. At a current convention, Senior Vice President of Google Data and Info, Prabhakar Raghavan, shared that about 40% of younger individuals now not flip to Google Maps or Search when on the lookout for data – they go to TikTok or Instagram. If leveraging social media search engine marketing wasn’t beforehand part of your TikTok and Instagram technique, belief us once we say that now is the time to get began.Â
Begin by figuring out key phrases that your viewers is definitely looking for. To take action, we love utilizing the search bar’s predictive textual content to our benefit. Begin by typing in your base key phrase after which see what different key phrases every social platform suggests within the drop-down listing. This listing relies on knowledge that customers are mostly looking for on the time of your analysis.Â
As soon as your key phrases are recognized, optimize your content material for serps by incorporating them in your on-screen textual content, automated closed captions, written caption, and hashtags.Â
Social media content material suggestions: Work smarter, not tougher
We’ll be the primary to confess that we all know how time-consuming it may be to include these options into your content material technique. And for that, we’ve got one piece of recommendation: Work smarter, not tougher.Â
At any time when you end up making video content material, at all times produce the content material in bulk. Batch creating Instagram Reels and TikToks is not going to solely prevent time, however it would additionally preserve you on a constant posting schedule.
Bear in mind, 80% of your content material ought to present worth, so contemplate re-purposing previous blogs or social posts as informative Reels or TikToks. Moreover, in the event you share one piece of content material on TikTok, you’ll want to share it to Instagram Reels and vice versa. We love utilizing SnapTik and Snapinsta to obtain content material straight from every platform with out the watermark!
Lastly, in the event you don’t have the time or assets to create video content material? Collaborate with influencers who can present that deliverable for you. We love seeking to platforms like GRIN to streamline our influencer outreach processes.
Evaluate analytics
Final and most significantly, to take advantage of TikTok and Instagram Reels, at all times refer again to knowledge. At Home made Social, we routinely monitor our social media analytics as a way to see what we’re doing effectively and the place there’s room for enchancment.Â
When monitoring analytics for social media, pay attention to what’s doing effectively and proceed doing it. Is there a sure type of video that seems to outperform the remaining? If one thing shouldn’t be resonating along with your viewers as anticipated, contemplate attempting out one thing else!Â
Repeat this course of every time when monitoring month-to-month social media analytics to proceed optimizing your technique.
Wrapping up reels vs TikTok
We hope you discovered this weblog put up useful in studying the right way to take advantage of Instagram Reels and TikTok! In case you’re prepared to start out incorporating these options into your content material technique, take a look at Home made Social’s free 30 Days of Reels Concepts, Instagram Reels & TikTok Bundle, ReelTok Course, or apply to have us handle your model’s social media accounts for you.
Steadily Requested Questions
