My final cartoon earlier than the vacations was about enjoying it secure. The opposite excessive is full reinvention.
There’s reality in Invoice Gates’ traditional 1996 remark:
“We all the time overestimate the change that can happen within the subsequent two years and underestimate the change that can happen within the subsequent ten.”
Organizations can get get caught in a rut and resist change. And but we concurrently tend to overstate change, which may result in leaping on the bandwagons of shiny new issues like NFT collections, which peaked this time final yr.
Navigating change is a long-term fixed in advertising.
I lately stumbled throughout a McKinsey article titled “The Altering Face of Advertising.” What amazed me is that it was written in 1966, almost six many years in the past. The article was about the whole lot altering, and but passages learn as if they might have been written this week:
“Change is the dominant reality of life in each enterprise right now. And the flexibility to grasp and exploit change has develop into some of the sought-after administration expertise. That is notably true in advertising, the place the very tempo of change is consistently quickening…
“Right this moment’s chief government faces a baffling dilemma. Change will get costlier day-after-day; but not altering might be costlier nonetheless. And even whereas adapting to vary, an organization’s advertising effort should replicate an inside fidelity of function and an exterior consistency of picture.”
Right here’s to a different yr of extra issues altering and extra issues staying the identical.
And listed here are just a few associated cartoons I’ve drawn through the years:
“If advertising saved a diary, this may be it.”
– Ann Handley, Chief Content material Officer of MarketingProfs
