Medifast, the dad or mum firm of direct promoting group OPTAVIA, revealed “Wholesome Habits Related to Profitable Weight Loss Upkeep on a Industrial Program: Learnings from a Analysis Survey” within the Meals and Diet Sciences journal. Analyzing self-reported information from the OPTAVIA Neighborhood of Coaches and Shoppers, the research discovered that those that skilled long-term weight reduction leveraged three components distinctive to the OPTAVIA system: Assist from an unbiased Coach and Neighborhood, elements of this system’s Habits of Well being Transformational System, and accountability derived from turning into a Coach.
“Our clinically confirmed plans and scientifically developed merchandise are essential parts of the Coach and Shopper expertise,” stated Dan Chard, Medifast Chairman and CEO. “Inside as we speak’s ever-evolving well being and wellness business, we proceed to prioritize analysis and growth with the intention to ship an efficient answer that may assist result in Lifelong Transformation, One Wholesome Behavior at a Time.”
Of the OPTAVIA Coaches who self-reported profitable long-term weight reduction, 93% attributed their success to turning into a Coach, or serving to others discover well being and wellbeing, as a technique for his or her particular person well being journey.
“These self-reported findings counsel that profitable methods for long-term weight reduction are in keeping with OPTAVIA’s distinctive provide,” stated Satya Jonnalagadda, PhD, MBA, RDN, Vice President of Scientific and Medical Affairs at Medifast. “Now we have a sturdy Neighborhood of greater than two million individuals whose lives we’ve impacted by our complete plans. Gathering insights from their experiences is vital to repeatedly evaluating and enhancing our provide, in the end offering our unbiased Coaches with evidence-based instruments to finest assist their Shoppers.”
