Monday, June 24, 2024
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Return from Cannes Lions ’24: Creativity – Marketoonist


Right here’s my cartoon recap from the Cannes Lions Worldwide Competition of Creativity this week. System1 invited me to sketch a every day cartoon primarily based on what I noticed, strolling round with my sketchpad for the week.

This one is concerning the transition again to common work on the finish. Even in the event you haven’t been to this competition, hopefully you possibly can relate to the return expertise after any form of inventive retreat. 

Creativity is finally not concerning the inspiration or concepts — it’s about the way you convey them to life. Championing really inventive work normally includes operating a gauntlet. It’s very straightforward to accept safer variations of inventive execution. However too many compromises can water down the consequence to nothing.

Considered one of my earliest cartoons reimagined Isaac Newton underneath the apple tree and what occurs after the apple drops and inspiration strikes. Every body has chomps taken out of the apple till what’s left is applesauce. All of us should combat in opposition to Newton’s applesauce.

A number of of my conversations final week touched on this common problem in inventive work.

Right here’s the remainder of my Cannes Lions cartoon mini-series.  I hope you get pleasure from them!

Marketing Effectiveness cartoon
Cannes Lions Humor Cartoon
Cannes Lions Big Idea cartoon
Cannes Lions Personal Brand Cartoon



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