We work in a time of profound disruption. The standard pressures of operating a profitable enterprise are amplified by large shifts within the financial system, the political panorama, and society at giant.
As organizations navigate these headwinds, they need to do extra with much less. The previous methods of promoting by way of high-volume cold-calling, mass e-mail outreach, and poorly focused messaging merely aren’t sufficient. Companies anticipate extra, and so do their prospects.
To thrive on this period, enterprise leaders want actionable insights into new alternatives and rising markets. They want dependable knowledge and most visibility into the alternatives that may translate right into a aggressive edge of their industries. They should know that each funding greenback is working as onerous as they’re. They usually want the power to automate workstreams as a way to develop their companies at scale.
Up to now, gross sales was pushed by relationships. The final vital innovation in gross sales was the introduction of Salesforce and cloud-based buyer relationship administration (CRM) programs within the late ‘90s. Nevertheless, whereas early CRMs gave gross sales and advertising and marketing professionals a system of file, at the moment’s go-to-market groups want a system of perception. Immediately, gross sales is pushed by insights derived from knowledge. Perception-driven gross sales is the best way ahead, and corporations who act decisively on essentially the most correct knowledge are those who will succeed.
That’s why ZoomInfo couldn’t be extra excited to announce RevOS, the way forward for go-to-market software program.
RevOS: The Fashionable Income Working System
RevOS is ZoomInfo’s fashionable working system for income professionals.
Via a constant drumbeat of innovation and product enhancements, ZoomInfo has developed from being a dependable supply of knowledge to an all-encompassing suite of refined software program that offers fashionable companies unprecedented insights into new alternatives. A quick-growing roster of gross sales, advertising and marketing, operations, and recruitment groups is utilizing our platform to maximise their progress potential and assist their organizations thrive.
RevOS affords a brand new unified login and app administration expertise. Now, ZoomInfo prospects can entry all ZoomInfo services utilizing a single login id. Go-to-market groups can entry a wealth of knowledge, together with firm knowledge, contact knowledge, technographics, web site customer identification, workflows, gross sales automations, web site chat, and conversational intelligence — all from a single, built-in system.
All apps and instruments inside RevOS are launched and managed from a single unified dashboard, giving customers at-a-glance info relating to their campaigns. Customers can swap between purposes effortlessly through waffle navigation, permitting for seamless workflows between RevOS purposes.
It’s now not sufficient for gross sales and advertising and marketing groups to work in silos or in isolation from the remainder of their organizations. If firms hope to achieve at the moment’s difficult enterprise atmosphere, they want each benefit at their disposal, and RevOS’ method to go-to-market intelligence offers a unified system of knowledge, insights, software program, and integrations that creates full visibility and entry to the contacts and corporations of their whole addressable market.
On the coronary heart of RevOS lies ZoomInfo’s Knowledge Cloud. ZoomInfo has the richest, most correct B2B knowledge asset within the trade, and this knowledge underpins the whole lot of the RevOS platform.
Drawing upon tens of billions of knowledge factors, our algorithms and machine-learning applied sciences be certain that ZoomInfo prospects have essentially the most full info for his or her go-to-market motions. This foundational knowledge permits gross sales and advertising and marketing professionals to make sure their messaging is connecting with the fitting individuals on the proper time, maximizing their go-to-market funding.
The 4 Pillars of RevOS
ZoomInfo RevOS contains 4 main product pillars that work collectively to supply organizations with important insights into their present markets, rising alternatives, and aggressive exercise.
SalesOS
ZoomInfo SalesOS is the fashionable go-to-market platform for B2B gross sales groups. ZoomInfo has the biggest, most complete, and most often refreshed database of insights, intelligence, and buying intent knowledge about firms and contacts.
We layer extra instruments on high of that intelligence that will help you higher interact with prospects and prospects. Refrain offers real-time conversational analytics, Interact affords strong gross sales engagement capabilities, and RingLead allows refined knowledge orchestrations. By seamlessly integrating all of those instruments into one platform, your go-to-market groups grow to be smarter and simpler at closing offers and hitting their quantity.
MarketingOS
Consideration is an more and more valuable commodity, which suggests advertising and marketing professionals should act decisively to achieve the fitting audiences with the fitting messages on the proper time.
Formally launching at the moment, MarketingOS is ZoomInfo’s new account-based advertising and marketing platform designed to present entrepreneurs new methods to achieve goal accounts and drive certified leads for gross sales.
Whereas constructing this product, we heard again and again that the information utilized in most account-based advertising and marketing platforms was each inaccurate and incomplete, inflicting entrepreneurs to pour promoting {dollars} into the fallacious firms and ship leads that have been ineffective to gross sales groups. That’s as a result of at the moment’s ABM platforms are all designed to leverage knowledge that exists inside a person firm’s CRM. So we constructed MarketingOS the identical method we construct each software: with our best-in-class knowledge as the muse. MarketingOS permits groups to determine and prioritize their greatest viewers based mostly on match, intent, and engagement, and interact patrons after they’re most certainly to transform — by way of show and social promoting, hyper-targeted campaigns, and on their firm’s web site by way of chat and onsite conversion instruments. Entrepreneurs can construct, cleanse and handle their database to determine and prioritize best-fit audiences utilizing intent, engagement and web site customer knowledge.
Crucially, MarketingOS lets advertising and marketing groups work from a typical knowledge basis. Solely 39% of gross sales and advertising and marketing groups share purchaser indicators, and half say it’s as a result of their gross sales and advertising and marketing programs don’t combine. The shared knowledge basis of SalesOS and MarketingOS tightens key hand-offs and unlocks true advertising and marketing and gross sales alignment, eliminating conflicting data, wasted effort, and missed alternatives.
RecruitingOS
Competitors for the perfect individuals has by no means been extra intense, which suggests hiring managers want new instruments to assist them navigate at the moment’s more and more aggressive hiring market.
RecruitingOS helps expertise acquisition professionals and hiring managers determine, interact, and recruit high candidates utilizing versatile, customizable recruitment workflows. Combining candidate contact info with wealthy intent knowledge, RecruitingOS permits hiring managers to attach top-quality candidates with related vacancies when they’re most certainly to pay attention. This could considerably scale back time-to-hire, permitting recruiters to maneuver shortly and safe the perfect individuals for his or her open roles.
OperationsOS
OperationsOS offers ops groups entry to highly effective data-as-a-service (DaaS) instruments. Knowledge managers can match, unify, dedupe, normalize, cleanse, enrich, rating, and route knowledge by way of OperationsOS’ knowledge orchestration software program. Knowledge operations groups can handle their enterprise knowledge through RingLead, which empowers them to quickly construct pipeline at scale, discover related firms and contacts in seconds by way of AI-driven prospecting instruments, and determine firms actively pursuing related services through real-time intent knowledge.
OperationsOS additionally offers knowledge groups entry to foundational firm and make contact with knowledge, in addition to perception knowledge that may be accessed through API, webhooks, and cloud-based knowledge warehouses.
An Thrilling New Model Identification
Every pillar of RevOS has been rebranded with new logos, coloration palettes, kinds, and a unified in-app expertise to create a singular, cohesive go-to-market answer that spans the whole suite of ZoomInfo merchandise.
This thrilling rebrand doesn’t simply look higher — it feels higher. Redesigned knowledge dashboards and reporting instruments supply a quicker, extra responsive expertise that permits your gross sales, advertising and marketing, and recruitment groups to visually show ROI and the way their work aligns with broader organizational aims.
What RevOS Means for Immediately’s Companies
Many SaaS merchandise in the marketplace at the moment are options seeking issues. This top-down method to product improvement is what creates the “empty field” drawback in buyer relationship administration (CRM) software program — firms license a CRM, at which level gross sales and advertising and marketing groups are then tasked with filling these bins with leads and, in the end, income.
We consider there’s a greater method.
ZoomInfo RevOS was constructed from the bottom up round essentially the most complete B2B knowledge on the planet. That knowledge is enabled by our rising suite of orchestration and engagement instruments, which permit our customers to handle their knowledge and incorporate it seamlessly with workflow instruments.
Perception-driven promoting allows gross sales professionals to make use of knowledge and automation to pinpoint their best buyer and join with them at exactly focused moments, based mostly on up-to-the-minute intent knowledge that indicators they’re prepared to take a position.
If knowledge is the lifeblood of the fashionable gross sales group, then go-to-market groups will need to have the know-how to behave upon that knowledge. RevOS’ unified knowledge tech stack offers gross sales, advertising and marketing, operations, and recruiting groups a single supply of fact from which to launch their campaigns and go-to-market motions, simplifying inner workflows, lowering prices, and maximizing interoperability between groups.
RevOS is the subsequent chapter in ZoomInfo’s journey because the world’s main go-to-market platform.
