Reward playing cards have at all times been a handy approach to make presents to individuals you might have recognized for ages or have simply met, members of the family or staff, closest family members, or distant nobodies. E-gift playing cards are additionally an absolute lifesaver for busy individuals. Such a win-win situation; it nearly seems like a semi-illegal cheat code for gifting.
It’s solely pure that with the rise of digital present playing cards, corporations take this gross sales alternative much more critically. Let’s dive deep into how companies leverage this revenue-generation exercise as we equip you with just a few sensible present card e mail examples, statistics, concepts, and useful ideas.
Why companies take note of present card e mail advertising
The easy reply is: it’s completely value it. The market is large. And it’s rising quick, as adopting digital present playing cards accelerated the acquisition alternatives multifold.
To place issues in perspective, listed below are some present card statistics that present simply how sizable and high-potential this gross sales channel is. Allied market analysis estimated the worldwide present card market at $835 billion in 2022. Furthermore, the estimate is that it’ll develop to $4.2 trillion by 2032.
$835 billion
world present card market dimension
The under insights and statistics are a part of the 2022 report by Blackhawk Community, “Understanding the Subsequent Stage in American Reward Card Use.”
- 58% of respondents point out buying present playing cards for self-use for causes starting from higher methods to pay for issues to want to benefit from the low cost or pay in money for digital functions (53%, 45%, and 40%, respectively);
- 90% of the customers are OK with overspending on the voucher;
- solely 3% of Individuals view present playing cards as unthoughtful. Actually, a lot of them suppose it’s particularly considerate if it’s for his or her favourite model, multi-brand, or for an indulgent buy out of the consumer’s common price range (61%, 43%, and 33%, respectively);
- digital present playing cards are catching up with bodily ones — 63% of consumers wish to get digital playing cards, and 73% would like bodily ones.
(Supply: Bellroy present card e mail)
When do you have to ship present card emails to your subscribers?
Reward card emails could be despatched for these functions:
- to assist subscribers overcome first-time buy timidness;
Topic line instance: Expertise our seamless supply expertise with this first-time purchaser $10 Reward card!
- to ask them to a sale;
Topic line instance: As if our heavy low cost is just not sufficient, seize this $10 present card in the direction of your purchases in Could!
Topic line instance: Elevate your expertise: Introducing [Product Name] + present card deal with!
Topic line instance: Very long time no click on? Right here’s the $20 present card to show how we missed your clicks!
- to stimulate the frequency of gross sales or the common test.
Topic line instance: Have you ever checked out our limited-time deal web page but? Right here’s the $30 present card you may redeem for any $100 product!
Widespread events to ship a present card e mail
Now let’s get to the precise promoting, not simply making a gift of reductions to encourage clients to buy extra. Let’s think about a number of the widespread events for each e mail advertising skilled to launch a present card advertising marketing campaign.
These are simply a number of the holidays for which digital consultants must have present card reward e mail templates prepared earlier than the events kick in. Now let’s see a number of the elaborate conversion-boosting examples of present voucher emails.
12 Reward card e mail examples to encourage a profitable advertising technique in 2023
If you’re searching for an e mail template for sending a present card to somebody, it’s best to take pleasure in this hand-picked assortment from a spread of various manufacturers — from eCommerce giants to small indie manufacturers.
1. Promote emotion by photos
Phrases could be very highly effective, however additionally they go away house for interpretation. Photographs paint the image the best way a marketer intends it to. See how Hulu Plus makes use of a picture of a pair enjoyable in entrance of the TV, selecting their favourite present to promote emotion, recollections, and the promise of nice cozy moments — that include their subscription.
Additionally they overcome objections preventatively for his or her e-newsletter subscriber base by educating them concerning the low-effort process: “It’s quick and simple.”
The CTA button textual content can also be unobtrusive and evokes curiosity with out onerous promote however inviting subscribers softly to the subsequent step of the conversion funnel: “See Reward Playing cards Now.”
(Supply: Hulu present card e mail)
2. Recommend methods methods to spend a present card
The following instance by Shein is so good it might be used as a present card e mail template for a lot of greater eCommerce shops with a number of product classes. See how they combine Mom’s Day actions for an important household pastime with the chance to ask their e-newsletter subscribers to discover Mom’s Day presents and get the children wanting one thing for his or her Mothers.
(Supply: Shein present card e mail)
3. Emphasize the important thing benefit of the present playing cards — the liberty to decide on your present
On this vivid and attention-grabbing present card e mail instance, Virgin reminds subscribers about one of the vital highly effective advantages of a present voucher — the liberty to decide on what a receiver really desires. All of us have too many mud collectors introduced by aunties on our cabinets to not respect this issue.
(Supply: Virgin present card e mail)
4. Present the worth of time in a present card e mail instance
Fracture entrepreneurs nailed it on this nice specimen of e mail advertising by reminding readers that they will cease losing time gift-hunting and return to what thrills them: “Wrap up your purchasing and get again to what actually issues.”
Additional within the copy, the corporate addresses the advantages of this determination, reiterating simply how common their product is, how handy digital vouchers are, and the way customer-oriented their 60-day substitute assure is.
(Supply: Fracture present card e mail)
5. Stress the novelty of the service for brand spanking new present card merchandise
This present card e mail instance from Uber opens the textual content paragraph with “Beginning in the present day,” which makes a reader register of their thoughts that it’s the choice they haven’t been ready to implement earlier than however can do now. So a buyer provides this concept to their psychological repository of doable present concepts for fogeys and buddies who use Uber typically.
On this brief paragraph, additionally they educate the reader about the opportunity of scheduling the present card to be despatched to a receiver, which additionally makes a reader suppose on this route immediately.
(Supply: Uber present card e mail)
6. Embrace a candy free downloadable in a present card e mail marketing campaign
Dunkin Donuts was actually candy about it. They added a possibility for teenagers and households to DIY their Mom’s Day playing cards by together with a printable for coloring. A hand-painted DIY venture made by children is there to remain within the household for generations, so the emotional bond that the model created right here is priceless.
(Supply: Dunkin’ Donuts present card e mail)
7. Take the guesswork out of technicalities
Disney+ used all the appropriate photos with well-liked film characters for the target market. But in addition, they made a easy 3-step graphic on methods to ship a present subscription, easing their current shoppers into a purchase order.
(Supply: Disney Plus present card e mail)
8. Let the figures converse for themselves
If you give away reductions value just a few hundred {dollars}, it’s OK to let the greenback quantity take the central stage. No must sugarcoat it, use euphemisms, or rake thesaurus for descriptive epithets. Free $230 is free $230.
(Supply: Sleep Nation present card e mail)
9. Supply the answer to their drawback
Not many individuals genuinely love purchasing, not to mention purchasing for somebody, and fearing the danger of getting it improper. Reward playing cards elevate this drawback. See how the Second firm speaks to this worry and gives a approach out.
(Supply: Second present card e mail)
10. Inspire subscribers to make selections that include the acquisition of their present playing cards
See how cleverly Airbnb will get a reader’s thoughts to wander about all the great locations their Dad may go to have a good time Father’s Day.
Often, this stage ought to solely kick in when somebody decides to journey and purchases the cardboard. However this straightforward query, “The place will Dad go first?” supported by photos of legendary US locations, reverses the method. It makes a consumer dream about Dad having the time of their life on the seashores of Miami earlier than even buying a trip.
Utilizing three worth factors can also be extraordinarily good, because the addressable marketplace for a $25 buy is large, to place it mildly.
(Supply: Airbnb present card e mail)
11. Use present card gross sales to spice up your common test
In case you have a section of loyal clients whose common test has house for enchancment, think about together with present playing cards for purchases over a specific amount. Bougie firm provided tiered pricing without cost present vouchers in accordance with minimal spending.
Basically, it’s a 25% low cost, but it surely permits you to take your clients into this new spending vary mentally, hopefully forming a constructive reinforcement with nice purchases for a recurring impact.
(Supply: Bougie present card e mail)
12. Plant the seed of consciousness for later with instructional campaigns
Each firm with a e-newsletter can undertake a finest observe when e-gift playing cards are the topic of some ever-green e mail advertising campaigns or a part of the onboarding cadence for brand spanking new clients.
Even when the birthday date of your consumer, you do not know the birthdays of their family and friends. This implies that you could be be lacking many promoting alternatives in case your shoppers should not suggested about your organization’s digital card providing. So guarantee there’s consciousness for the product and sit tight for when it yields fruit.
(Supply: On present card e mail)
Useful ideas for profitable present card e mail advertising
No present card template’s good for all companies, however the following tips will make it easier to produce emails that entice subscribers’ consideration and encourage them to behave:
- embrace your branding parts like emblem, colours, and fonts to leverage the belief you might have managed to construct together with your viewers;
- think about using some eye-catching parts in present e mail design, like brief movies or GIFs, for higher conversion;
- A/B check your e-gift card e mail topic traces to seek out one of the best choices on your viewers;
- point out at the very least one main advantage of utilizing digital playing cards and state how a subscriber can save time/effort/get it proper with gifting.
(Supply: Amazon present card e mail)
Wrapping up
Tapping into the profitable rising market of bodily present playing cards and their digital alternate options is a must have exercise in a advertising technique for 2023. Stripo gives a variety of ready-made templates, together with present card reward e mail templates.
What concepts are you going to be taking part in inside your subsequent vacation e mail advertising marketing campaign? FOMO? Time-saving? Final-minute gifting alternative? Reductions? Or simply bringing consciousness about e-cards and their ease of use when the time is correct?
Create efficient present card emails with Stripo
