German baggage model RIMOWA has launched the fourth instalment of its ‘By no means Nonetheless’ marketing campaign, that includes well-loved world superstars. Starring Lewis Hamilton, Blackpink’s ROSÉ, and Kylian Mbappé, the trio captures the essence of journey and journey with RIMOWA.
The RIMOWA By no means Nonetheless marketing campaign captures the story of those icons, travelling from one vacation spot to a different to pursue exploration. Three distinct movies showcase every particular person’s unwavering chase for progress alongside their high-quality companions.
For Hamilton, his journeys tackle a recent perspective from his new place within the passenger seat. Widening his outlook on the world and stepping again to take the whole lot in, the highway forward is rife with countless potentialities.
Auckland-born, Melbourne-raised, and now a jet setter between Seoul and Paris, ROSÉ’s fixed travels have diversified the that means of residence. Keen to soak up the whole lot she’s encountered and embraced, house is greater than only a secure zone – however folks, tradition, and locations.
Propelling his ardour for his goals past limits, Mbappé is conscious of how highly effective a ripple could be. From a ripple to a swell and a wave, forward-thinking actions and motivations will carry us in direction of our goals and the long run.
Apart from particular person movies, the model launched an extra 1-minute quick movie mixing their experiences. With a core give attention to progress, adventures and experiences must be embraced with an open coronary heart, thoughts, and goal.
“Nobody builds a legacy by standing nonetheless.” shut the movies. These phrases could be stated for journey and RIMOWA, however resonate with Hamilton, ROSÉ, and Mbappé, who lead quick and energetic lives within the highlight.
RIMOWA’s By no means Nonetheless 4 rating was created by Hans Zimmer and represents his second collaboration with the model. Conversely, company of report Anomaly London helped create the quick movies.
