Recent off the heels of its greatest model partnership and activation so far, Roku teamed up with three client packaged items manufacturers for exhibits from Roku Originals.
Coca-Cola, Henkel and Scott’s have all signed on as sponsors for 3 authentic exhibits: Emeril Tailgates, Kids Damage All the things and Martha’s Backyard.
“It’s been attention-grabbing to see, particularly given the challenges with CPG as a class this yr, how a lot that vertical has leaned into wanting to check with Roku Originals, all in their very own completely different method,” Katina Papas Wachter, Roku’s head of advert income technique at The Roku Channel, advised Adweek.
