In half one, we discovered about Sarah Burke, the Knowledge and Analytics Supervisor at Cypress North. We additionally spoke about a number of the variations between Google Analytics 4 and Common Analytics 3. Right here we discuss the advantages of Google Analytics 4.
A few of the advantages of Google Analytics 4 embrace:
- Cross-domain monitoring is best
- Bot filtering is best
- Debug view is good
- Occasion scope segments
- Attribution mannequin choice
- Massive Question integration
- Customise the sidebar
I discussed a number of the confusion round Firebase and Google Analytics 4 and the way making a brand new profile for Firebase may cause points. This can be a subject most individuals don’t discuss and you need to be conscious.
Sarah then spoke about how necessary it’s to have the info speak to one another in a single dashboard instrument. So the significance of bringing all information from numerous information platforms into one location to get a holistic view. So usher in your Google Advertisements, Microsoft Promoting, Search Console, GA4, and many others into one place. She makes use of numerous CRM software program and prefers Hubspot, however all of them have mechanisms to combine with.
I then went off on a tangent of Hubspot’s workplace and labored from residence, sorry about that.
You possibly can be taught extra about Sarah Burke on Twitter @DataBySarah or on LinkedIn.
This video is sponsored by SE Rating.
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