What are the 2 issues in widespread between Gojek, Tokopedia (now GoTo group), Seize & Halodoc? All of them began in Southeast Asia and have nice buyer retention methods. Southeast Asia has seen a growth in its digital financial system up to now few years. Extra startups have emerged quickly throughout E-commerce, Fintech, Healthtech, and Edtech verticals, taking up essentially the most urgent challenges.
Jungle Ventures says that the full mixed worth of Southeast Asia’s tech startup ecosystem was over an enormous $350 billion in 2020 and can develop 3X by 2025. Governments are additionally doing their half by selling initiatives corresponding to Indonesia’s 1000 Startups, Thailand 4.0, and Singapore’s Startup SG Founders, amongst others, that may proceed to assist aspiring founders get their startups off the bottom. However getting off the bottom is one factor, and staying afloat is one other.
Reviews counsel 90% of startups fail inside 5 years since inception, predominantly working out of capital earlier than reaching Product market match. Pouring in big {dollars} by way of aggressive bids on Fb and Google to amass new customers however retaining them early on is one thing startups fail to pay heed to.
Whereas VCs are actively investing in early-stage startups, there was some huge cash chasing loads of founders, however now there’s some huge cash chasing only some founders. The main focus has evidently shifted from a fast-growing enterprise to constructing a sustainable and enduring one that may outlast funding winters.
So the actual query is, ought to an early-stage startup burn each final greenback to amass prospects for the aim of exhibiting QoQ development or ought to they spend money on constructing a enterprise that gives actual worth and change into sustainable? When early-stage startups arrange the precise information stacks and foundations for retention-led development, it paves the trail to turning into sustainable within the in any other case crowded market.
Over the past 18 months, WebEngage Startup Program has been serving to these younger startups be taught the foundations for retention-led development.
After efficiently concluding two cohorts, this system has seen greater than 1000 purposes from startups throughout the globe, together with manufacturers corresponding to FamPay, Mudrex, Dezerv, AdaKerja, ApnaKlub, Innovist, Phool, Airblack, amongst others, greater than 150 startups have benefited, and 30% of the startups have raised follow-on funding.
Seeing these early-age startups thrive with sustainable and retention-led development is emblematic of us transferring in the precise path.
Seeing these startups thrive with sustainable and retention-led development is emblematic of us transferring in the precise path’. Learn extra – by way of @webengage Click on To Tweet
Transferring with the identical imaginative and prescient, we’re excited to announce the Southeast Asia Cohort of the WebEngage Startup Program, with the purpose to propel startups from SEA in the direction of the precise development path.
Inviting High 50 Startups Fixing For Southeast Asia (SEA)
A six-month cohort-based setup, WebEngage Startup Program will supply unique perks and advantages to the highest 50 early-stage B2C startups from SEA this 12 months onwards. We’re on the lookout for startups based mostly in Indonesia, Singapore, Thailand, Malaysia, Vietnam, Philippines which have raised Seed to Collection A funding.
Videt Jaiswal
Co-Founder, Airblack
The WebEngage staff may be very consultative and helps us deal with the precise issues that matter throughout levels. At this time, in our advertising funnels and journeys, we can’t think about our life with out WebEngage
This system will help and nurture the following wave of startups and founders by offering the next companies and advantages.
- Free entry to WebEngage’s Retention working system for six months.
- Rise up to $25,000 in platform credit
- Devoted buyer onboarding and success managers
- Steering to arrange the precise information and foundations for retention-led development and rather more.
The WebEngage Startup Program will allow startups to ship an distinctive buyer expertise and construct buyer loyalty, improve the Buyer Lifetime Worth (CLTV), and lay the inspiration for retention-led development from Day one- all of which can pave the best way for constructing a sustainable enterprise.
If you wish to speed up your startup’s development and switch it right into a sustainable enterprise whereas constructing for the lengthy haul, apply for the cohort of 2022-2023 now!
We’re excited to be an enabler in accelerating your startup’s development!
Shruti
Founder and CEO, ApnaKlub
WebEngage Startup Program has helped us deep dive into retention early in our journey. Now we have been capable of construct significant and personalised communications with our prospects on the proper levels within the conversion funnel.
Inviting Functions from High Startups throughout Indonesia & Southeast Asia
