We’re excited to announce the discharge of the brand new Fb Lead Advertisements integration for ActiveCampaign, Fb Lead Advertisements by Meta. This integration syncs newly generated leads on to your CRM, so your gross sales and advertising groups can take speedy motion nurturing them by way of your whole channels, campaigns, and automations.
Take a look at the combination or proceed studying for tricks to optimize your lead era technique.
What’s lead era in digital advertising?
In digital advertising, lead era is the method of attracting potential prospects and capturing their contact particulars to enter into your CRM or gross sales platform.
A lot of your advertising efforts will concentrate on constructing consciousness on your model, your product, and the issues you remedy on your prospects.
In some unspecified time in the future, you should begin participating in a one-on-one dialog with every buyer, which is why we generate leads, in order that our advertising or gross sales groups can provoke this contact.
Along with content material advertising, search engine marketing, ppc, and digital promoting, social media is an effective way to generate leads for your small business. “However how?”, you might ask. Enter Fb Lead Advertisements.
What are Lead Advertisements?
Lead Advertisements make it straightforward to generate certified leads by letting you customise your advert to fulfill advertising goals for the whole buyer lifecycle.
Whereas scrolling Instagram or Fb individuals can merely faucet your advert and a kind pops up—it’s already pre-populated with their contact info and able to be despatched on to you. With just some faucets, they will get the knowledge they need, and also you generate a certified lead for your small business.
You should utilize lead advertisements to:
- Determine potential prospects for your small business
- Accumulate subscriber info on your firm publication
- Encourage downloads of white papers or brochures
- Perceive the pursuits and behaviors of potential purchasers
- Get individuals to enroll in your program
Feels like a win-win, proper? Not fairly. Producing the leads is half the battle. Guaranteeing these leads are adopted up with in a well timed method and changing them into prospects is a wholly completely different story.
However don’t fret! Because of a brand new native integration between Lead Advertisements and ActiveCampaign you possibly can streamline the lead nurture course of and convert extra results in prospects.
Join Lead Advertisements to ActiveCampaign
With the native Lead Advertisements integration, newly generated leads sync on to your CRM, so your gross sales and advertising groups can take speedy motion.
This implies you now not should leverage third social gathering instruments like Zapier or enter leads manually. Which is nice information as a result of the longer you wait to observe up with a brand new lead, the much less seemingly that lead is to transform.
With ActiveCampaign and Lead Advertisements, you possibly can automate the creation of latest contacts or replace an current contact each time a lead advertisements kind is crammed out after which simply add that result in an automation.
Other than contact information (title, cellphone quantity, e mail, and so forth.), any extra info captured within the kind will likely be saved inside the Customized Object part of the contact file. You too can choose which kind fields are mapped to common and customized contact fields. You’ll have a full historic file of all of the types a contact has crammed out over time whether or not that be a useful resource they’ve downloaded or an occasion they’ve registered for.
With a whole image of the connection you will have with a contact you’ll have the ability to automate probably the most related, 1:1 buyer experiences attainable. And better of all, contacts that submit these lead types are expressing curiosity in your small business and successfully opting in to obtain extra info from you throughout your whole channels and campaigns.
In case you’re able to take your lead era technique to the following stage, it’s time to attach Lead Advertisements and ActiveCampaign! Don’t have an account but? Join a free 14-day trial.
Meta doesn’t take duty for the accuracy of this info. Please attain out to ActiveCampaign with any particular questions on this answer. The Fb Lead Advertisements integration is simply obtainable on Plus plans and above.
