Driving over two-thirds of buyer loyalty, firms are more and more recognizing the ability of the patron expertise as a model differentiator. Walgreens is not any exception, not too long ago creating the function of chief buyer officer after analyzing how very important CX is to know progress methods and revenue alternatives for the corporate and speed up its transformation, each digitally and in-person. Walgreen’s first-ever president of retail merchandise and chief buyer officer, Tracey Brown, stopped by Adweek’s Commerce Week to debate the connection between customers and types and why it is very important preserve all channels on the forefront.
