WPP seems to be following the Publicis ‘nation supervisor’ route with the appointment of Franck-Michael Schmidt (under), CEO of its Scholz & Associates Household as the primary president of its German enterprise. Germany is WPP’s third greatest market after the US and UK. Scholz is aligned with VMLY&R.
Schmidt says: “I’m delighted to grow to be President of WPP in Germany and I see this first-ever appointment as a powerful sign of the rising significance of the German market.
“It’s an thrilling job to seek out frequent pursuits and to create frequent floor between our sturdy company manufacturers to unlock the complete potential of WPP’s capabilities for the good thing about each our purchasers and our individuals.”
WPP CEO Mark Learn says: “FM’s distinctive observe document at Scholz & Associates Household, his worthwhile contribution to the WPP community during the last 24 years, and his intensive information of the German market make him the pure match for this necessary function in our third largest market.”
