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HomeNetwork MarketingSELDIA Studies Majority of Direct Sellers in Europe Are Girls Over 45

SELDIA Studies Majority of Direct Sellers in Europe Are Girls Over 45


Seldia, the European Direct Promoting Affiliation, in a partnership with Ipsos and Direct Promoting Europe (DSE), carried out a web-based survey of virtually 26,000 European direct sellers throughout 12 EU international locations, together with Czech Republic, Estonia, France, Germany, Italy, Netherlands, Latvia, Lithuania, Poland, Slovakia, Spain and Sweden. 

These survey outcomes revealed that 89% of direct sellers in Europe are ladies, with 3/5 of respondents throughout the 45+ age class. Virtually half (49%) of members reported being engaged within the direct promoting trade for seven years or extra and 85% mentioned they really feel related to the services or products they provide. Greater than two-thirds (68%) mentioned they pursue direct promoting alongside one other occupation, and 82% described themselves as aligning with their model’s values and goal. 

Total, European direct sellers are glad with their expertise within the trade (78%), and 72% mentioned that direct promoting met or exceeded their preliminary expectations. In actual fact, 77% mentioned that direct promoting helped them enhance their interpersonal abilities, 74% mentioned it boosted their shallowness and confidence, and 72% mentioned it enhanced their enterprise, administration and gross sales abilities. 

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