It occurred simply final night time.
The crickets modified their tune.
what I’m speaking about; that ever-so-subtle shift in nature that claims, “Sure, it’s scorching proper now, however autumn is coming… quickly.”
This, after all, makes me begin fascinated with the numerous issues on my “to-do” checklist that I haven’t gotten carried out but.
In fact, there are the “must-dos” akin to resealing the deck and taking the snowblower in for upkeep. However fall makes me suppose extra in regards to the stuff I’d love to do, or that I’ve been which means to do.
I imply, it’s Sourdough September; I ought to actually get my starter going, so I can bake my very own bread this winter. And whereas I’m fascinated with issues I haven’t managed to get carried out, I ought to in all probability get to work on making these candles I’ve been which means to create since final yr. In spite of everything, it’s World Candle Month. And what about these cabinets I preserve saying I’m going to construct for basement storage? September can be good for figuring out within the store.
However, when it comes right down to it, all I actually need to do is watch the leaves change colour and take heed to the sounds of nature whereas I lounge on my deck, blanket over my lap, celebrating days like Worldwide Cabernet Day and Ginger Cat Appreciation Day (each Sept. 1st) with a recent glass of vino and my orange tabby.
I don’t know if it’s the honey-gold gentle, the cool breeze on heat days, or the nice and cozy jewel-tone colours, however Autumn is my favourite time of the yr.
There’s one thing about September that makes me need to decelerate, take lengthy walks and deep breaths, and benefit from the world round me.
Actually, with the vacations approaching and the frenzy of summer time waning, September is the proper time to decelerate and respect the world round us. To take time to examine a few of these “want-to-dos” off our checklist and let the “must-dos” lie for a short time longer.
In fact, you’re a small enterprise proprietor. You’re a go-getter. So that you’ll be utilizing this “sluggish time” to gear up for the approaching vacation season by planning out your vacation advertising and marketing technique, ordering new merchandise, and double-checking your vacation decor.
However do your self a favor. Decelerate sufficient which you can be current within the second. Embrace the change. And assist your readers embrace it too.
And, as all the time, I’ll assist you to get began. Simply check out the next September holidays, e-newsletter concepts, and topic traces and let the wild rumpus start.
September holidays — 2022
- September third – Nationwide Hummingbird Day – share the power.
- September fifth – Labor Day – Take time to honor our American staff.
- September sixth – Nationwide Learn a Guide Day – Encourage studying by sharing your favourite e-book, beginning a e-book membership, or curating content material out of your native library.
- September eighth – Star Trek Day – Trekkies unite!
- September tenth – Swap Concepts Day – It is a nice time to survey your readers to seek out out what they’d wish to see in your newsletters.
- September eleventh – Patriot Day – Often known as Remembrance Day. And, by those that lived it, it’s most frequently known as, merely, “nine-eleven.”
- September thirteenth – Optimistic Considering Day – Maintain these optimistic ideas going. You are able to do it.
- September sixteenth – Nationwide POW/MIA Recognition Day
- September twenty first – World Gratitude Day – Categorical your gratitude in your clients.
- September twenty second – Fall Equinox
- September twenty third – The beginning of Seed Gathering Season (UK) – This can be a United Kingdom vacation, however that doesn’t imply you possibly can’t share it together with your viewers.
- September twenty fifth – World Rivers Day – Whereas I’m a fan of at the present time, I’d prefer it extra if it was “World River’s Day.” What a distinction an apostrophe makes.
- September twenty eighth – Nationwide Good Neighbor Day – Signal the pledge. Be neighbor.
September e-newsletter concepts
With so many nice holidays this month, it’s tough to only choose a couple of September holidays to offer e-newsletter concepts for. So, somewhat than concentrate on the person vacation, let’s concentrate on themes and targets.
Newsletters that embrace and help your neighborhood
As a small enterprise proprietor, the largest benefit you’ve got over the “massive guys” is your means to construct and nurture relationships together with your clients and particularly your neighborhood.
So, check out September holidays akin to Nationwide Meals Financial institution Day (Sept. 2nd), Worldwide Day of Charity (Sept. fifth), and World’s Greatest Espresso Morning (Sept. thirtieth) and set some area apart in your e-newsletter to:
- Construct relationships. Companion with an area meals financial institution and host a meals drive to assist them shore up their assets for the approaching winter.
- Be a dependable useful resource. Share curated content material from respected sources to coach your readers on a associated trigger or native difficulty.
- Construct belief. In case you’re already partnering with an area charity, spotlight the work you’ve been doing to assist them and let your readers know the way they’ll become involved as nicely.
Embrace and respect wildlife
The place I stay, wildlife is part of on a regular basis life. A lot in order that the occasional hungry bear has been identified to wander by means of my yard.
With September being Bear Requirements Month, I’m reminded that the native bear inhabitants is dwindling and so are their assets. So once I needed to take away some wild berry bushes that had grown too near the home, I planted new berries in an space of my property the place the occasional bear visitation wouldn’t trouble anybody.
For me, issues like which might be simply a part of being neighbor, however not everybody has that form of relationship with their setting.
You possibly can assist change that. This month, there’s a plethora of wildlife-centric holidays, like Nationwide Wildlife day (Sept. 4th), as an illustration. So use a piece of your e-newsletter to have a good time and help your native wildlife by:
- Curating content material to coach your readers on native wildlife.
- Telling tales about your individual wildlife encounters.
- Offering a map of the place they’ll discover native parks, lakes, and leisure areas the place they’ll get out, take walks, and observe some wildlife for themselves.
- Sharing info out of your native parks and rec division on what sort of wildlife will be seen this time of yr and what to do, or to not do, when they’re encountered.
- Supporting your neighborhood and the native wildlife by making preparations to sponsor an area highschool membership in change for his or her work to wash up an area park or riverway. Then share the plan together with your readers and be a part of the scholars within the clean-up. The photographs and tales you collect from the occasion can present your e-newsletter, weblog, and social media pages with content material all all year long.
No matter vacation you spotlight in your e-newsletter this month, whether or not you difficulty a problem, supply recommendation, or ask your readers to share, embrace a branded hashtag and a customized hashtag — together with a corresponding submit on social media — so you possibly can simply discover and like what they submit!
September e-newsletter topic traces
- “Can we financial institution in your help?” – Nation Meals Financial institution Day (Sept. 2nd). Use this for internet hosting a meals drive in your native meals financial institution.
- “Can you are feeling the love?” – Nationwide Really feel The Love Day (Sept. seventh). Nice for displaying buyer appreciation.
- “Make it so” – Star Trek Day (Sept. eighth). Nice for encouraging your readers to take motion.
- “Perhaps we’re just a little bizarre however…” – Great Weirdos Day (Sept. ninth). In case your model has a wild character you should use this for absolutely anything.
- “Let’s shake issues up” – Nationwide Chocolate Milkshake Day (Sept. twelfth). Excellent for saying a change to your corporation.
- “Don’t shake this off” – Nationwide Chocolate Milkshake Day (Sept. twelfth). For sharing a reduction, asking for trustworthy suggestions, or sharing a top quality chocolate milkshake recipe.
- “We’re optimistic you’re going to like this” – Optimistic Considering Day (Sept. thirteenth).
- “That is positively lovable” or a variation thereof – Optimistic Considering Day (Sept. thirteenth). From teddy bears to youngsters’s have been, use this for highlighting a very cute piece of merchandise.
- “Don’t be a stranger” – Nationwide Sit With a Stranger Day (Sept. sixteenth). Nice for sending newsletters to clients who haven’t made a purchase order from you for some time.
- “Stranger issues have occurred” – Nationwide Sit With a Stranger Day (Sept. sixteenth). When saying one thing uncommon taking place, like an enormous sale, a meals drive, or an emergency closing.
- “Let the rivers run” – World Rivers Day (Sept. twenty fifth). Nice for saying a riverway cleanup undertaking, a charity enjoyable run, or a race particularly for folks named River (relying in your selection of capitalization, after all).
- “Just a bit love be aware” – Love Observe Day (Sept. twenty sixth ). Present your clients some love.
For extra September holidays and concepts on what you are able to do to share them together with your clients, obtain the graphic under. Or, use our On-line Advertising Calendar to start out planning your vacation advertising and marketing technique when you nonetheless have time.
September 2022 Advertising and Vacation Planning infographic
