If you happen to’re looking for a method that may broaden your model’s attain, spark energetic engagement, and enrich your user-generated content material (UGC), a hashtag contest is perhaps the device you’ve been in search of.
UGC is an often-underestimated goldmine on this planet of digital advertising. It refers to any type of content material — textual content, movies, photos, opinions, and so forth., created by individuals quite than manufacturers. UGC brings quite a few advantages to the advertising desk, offering an genuine, relatable, and numerous perspective of your model from the customers themselves.
One key benefit of UGC is that it encourages energetic engagement. As an alternative of passively absorbing ads, customers develop into contributors within the model’s narrative. This not solely creates a extra interactive expertise however it may well additionally foster a stronger connection between your model and your prospects.
Appearing as a robust supply of social proof, 79 % of customers say their buying selections are extremely influenced by user-generated content material. As compared, solely 8 % of individuals say that celeb or social media influencer content material extremely impacts their buying selections—making UGC 9.8x extra influential than social influencers.
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Making a hashtag contest is a wonderful strategy to harness the ability of UGC. By encouraging your viewers to submit content material associated to your model beneath a particular hashtag, you may rapidly generate a considerable quantity of genuine content material. ShortStack takes this a step additional by providing options that may automate and streamline the competition course of, from preliminary creation to winner choice.
ShortStack
ShortStack is a digital advertising platform that assists companies in creating contests, touchdown pages, quizzes, and different interactive content material that may drive engagement, collect person information, and foster a deeper relationship between manufacturers and their audiences. With the flexibility to simply combine with in style social media networks, ShortStack empowers manufacturers to succeed in and have interaction with their viewers the place they’re already energetic.
How To Create A Hashtag Contest In ShortStack
ShortStack‘s intuitive interface and wealthy characteristic set make organising and operating your hashtag contest simple. It means that you can create a devoted touchdown web page in your contest, the place you may set up guidelines, show person submissions, and spotlight winners.
- Outline a Objective: Clearly outline your intention together with your hashtag contest. This might be to construct model consciousness or generate content material for future advertising campaigns.
- Create a Hashtag: Create a singular, catchy hashtag that’s simple to recollect and may set your contest entries aside. Be certain it’s particular sufficient to not pull in unrelated posts.
- Set up Contest Guidelines: Create guidelines or phrases and circumstances in your contest. That is important to stop dishonest and defend your online business. If you happen to’re not comfy writing these your self, think about using a template.
- Show Your Guidelines on a Touchdown Web page: As soon as your guidelines are prepared, show them on a touchdown web page and hyperlink that web page out of your contest promotions. This ensures that contributors know the rules and what to anticipate.
- View Entries: Arrange a system to view your contest entries. Instagram and Twitter enable for hashtag searches, however software program like ShortStack could make this course of simpler by making a feed that pulls in entries.
- Select a Winner: ShortStack supplies a easy and truthful system for selecting winners. You specify what number of winners you need and let the software program do the remaining.
- Show the Entries: Enhance your contest’s publicity by displaying entries in a gallery, both on a touchdown web page or embedded in your web site. This will increase your model’s visibility and permit for added contest components like voting or sharing.
- Acquire Subscribers: Take into account together with an entry type to gather e mail subscribers, additional rising your model attain and potential buyer base.
ShortStack’s moderation options will let you management the person content material related together with your model. This ensures that your hashtag contest stays on-brand and inside your established pointers. ShortStack additionally means that you can monitor the success of your contest in real-time, guaranteeing you’ve all the information you might want to assess and optimize your technique.
Case Examine: Cruise Strains Worldwide Affiliation
In a outstanding case research, Cruise Strains Worldwide Affiliation demonstrated the immense potential of hashtag contests. The world’s largest cruise business commerce group used this digital advertising technique to advertise its Plan a Cruise Month initiative to a brand new viewers, bringing in a staggering 106,000 entries. The marketing campaign aimed to encourage a wide selection of cruise experiences to a brand new viewers, encompassing journey seekers, solo vacationers, households, and foodies. To convey their imaginative and prescient to life, CLIA partnered with ShortStack, leveraging their experience to create a devoted touchdown web page (microsite), which served because the central hub for the competition.
The hashtag contest concerned contributors posting selfies on Instagram or Twitter utilizing the hashtags #CruiseSmile, or filling out a type on the microsite. This multi-pronged strategy to entries and the competition’s ease of entry led to an amazing success, far surpassing their goal entry rely. The competition efficiently promoted the cruise line’s numerous choices and facilitated significant engagement, reinforcing the utility of hashtag contests in reaching enterprise objectives.
