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Excellent news for all Traackr clients seeking to develop their influencer applications within the Asia Pacific area – Traackr is now out there in Singapore. Traackr’s elevated world availability is in response to the rising demand for dependable, scalable influencer advertising and marketing options.
With over 5,000 customers worldwide, 150 enterprise clients and 40% of main digital businesses, Traackr’s platform is the all-in-one resolution leveraged by cross-functional advertising and marketing groups world wide. Traackr conducts enterprise in 11 languages and now companies clients in 35 international locations.
What’s buzzing in influencer advertising and marketing in Singapore?
As influencer advertising and marketing continues to rise and the demand for Traackr within the APAC area grows, we’re seeing extra progressive use instances out of Singapore, just like the Philips Asia Digital Command Heart (PADDC).
Philips ASEAN, is main a groundbreaking organizational change to a fully-digital advertising and marketing mannequin. Step one within the transformation was the creation of a digital command middle. We’ve seen listening and command facilities earlier than, however this one is totally different – led with an influencer-marketing focus, Damien Cummings (CMO of Philips ASEAN) calls it “probably the most distinctive model on the planet.”
“We anticipate the PADCC to be ‘web impartial’ when it comes to its influence on the corporate’s advertising and marketing spend, and can cut back price over the long run. [The PADCC] would give us excessive core measurement from advertising and marketing and the flexibility to take the guesswork out of it.” – Damien Cummings
One other attention-grabbing marketing campaign just lately out of Singapore is Coca-Cola and Ogilvy & Mather’s award-winning, #CokeDrones: Coca-Cola partnered with the Singapore Kindness Motion to assist share happiness, Coca-Cola’s model philosophy. They collected over 2,000 messages from the local people and delivered them, utilizing drones, over migrant building staff, who are sometimes underappreciated in Singapore. “Every supply introduced happiness from the skies, and each message a way of recognition and belonging.”
Along with social media advertising and marketing to amplify the marketing campaign, Coca-Cola and Ogilvy additionally engaged native influencers to assist share the movies, together with conventional PR ways. The tip consequence was an amplified marketing campaign that together with media buzz and elevated consciousness, included 8,696 influencer items on blogs and social media.
Final 12 months we noticed an enormous rise within the influencer advertising and marketing apply and a formidable improve within the high quality of influencer advertising and marketing campaigns on the market, and we are able to solely anticipate to see this development proceed. As extra progressive campaigns come up from APAC and Singapore, we’re thrilled that we’ll play a component in serving to these manufacturers higher scale their influencer advertising and marketing applications.
