Social Media Supervisor Job Description: Ideas for 2022

The concept social media is “one thing the intern can do” is about as outdated as saying the web is all cat movies.

And but, you don’t should scroll too far via #MarketingTwitter earlier than you discover social media managers venting about feeling overworked and undervalued.

Even Burger King had one thing to say about it.

It’s no query that social media is essential for companies at present. In reality, 89% of enterprise executives or leaders suppose social media is crucial to success.

For those who’re studying this, you’re doubtless in that 89%. And you already know you want a certified particular person behind the scenes and screens of your channels.

Discovering an important candidate begins with a powerful job description. Comply with these 8 ideas for writing a transparent, efficient social media supervisor job description, then obtain our social media supervisor job description templates to place what you be taught into follow.

The facility of sturdy social media supervisor job descriptions

When customers observe a model on social, 91% go on to go to that model’s web site or app, and 90% purchase from them, in response to the Sprout Social Index™. Discovering a stellar particular person to carry your model’s voice to life on customer-facing channels is essential. Listed below are advantages of getting a powerful social media supervisor job description.

Connects you to certified individuals

You want somebody able to constructing group and managing escalation when it issues most. Within the subsequent two years, 88% of entrepreneurs anticipate to rent one other crew member. However discovering the suitable particular person for the function could be troublesome. In reality, social media groups cite discovering skilled expertise as their primary problem this yr.

Considerate, clear and intentional job descriptions may help entice certified expertise looking for open roles by proving that you just perceive the function, talk clearly and extra.

Encourages a various candidate pool

From phrase option to format, implicit bias can sneak into job descriptions in some ways. Conscious writing can enhance inclusive language and reduce the chance that you just’re discouraging marginalized teams from making use of.

Lets you prioritize what you need out of this function

Writing job descriptions provides you an opportunity to arrange your expectations for the function too. What defines success? What tasks would you like this particular person to personal? How do they slot in among the many bigger crew, and what would you like them to do? All of those questions needs to be clearly answered in your job description.

Exhibits candidates that you just worth their work

Too typically, social media professionals really feel overworked and underpaid, and burnout is rampant within the business.

A job description that units clear expectations and highlights impression reveals candidates that you just worth their work, perceive the job and wish to set them up for achievement.

Various kinds of social media jobs + the abilities wanted

Too typically, “social media supervisor” is used because the title for each social media function. However social media careers and paths have developed. There are various various kinds of social media jobs—from specialists, to managers and past.

The necessities of various titles and roles shall be totally different for each business. However to keep away from falling into the entice of a job description that doesn’t match the title, listed here are a number of various kinds of social media jobs and the small print behind them:

Forms of social media jobs:

Social media specialist or coordinator

Social media coordinator roles are quickly gaining popularity, with the third most year-over-year development of all advertising and marketing titles, in response to the Sprout Social Index™. That is the proper function for somebody dipping their toes into social media advertising and marketing. A specialist or coordinator may very well be liable for executing the extra day-to-day duties, like proudly owning a content material calendar, writing and publishing posts, group administration and aiding with reporting.

Shortlist of expertise required:

• Written and verbal communication expertise
• Creativity
• Curiosity (do they keep on high of tendencies?)
• Primary cellular video modifying expertise
• Technical familiarity with totally different platforms

Social media supervisor

Social media managers sometimes have a number of further years of expertise. At a bigger group, they might want the abilities to handle a crew. However as a crew of 1, they should steadiness the abilities of a specialist with higher-level, analytical decision-making. Managers might carry out audits, set objectives and methods, conduct information evaluation and reporting, lay down greatest practices, forge cross-departmental relationships and extra.

Shortlist of expertise required (along with the abilities beforehand listed):

• Social media copywriting
• Ideally, expertise with social media administration instruments like Sprout Social
• Organizational expertise (for managing a content material calendar, asset administration and so on.)
• Expertise with social media buyer care
• Information evaluation
• For bigger groups, expertise managing at the least one social media skilled or intern
• The flexibility to develop content material methods
• Expertise managing budgets
• Data of promoting on varied platforms

Neighborhood supervisor

Whereas all of those roles ought to have some group administration expertise, this function places the “social” in social media and focuses on fostering digital relationships.

From creating conversations in Fb Teams, to main hashtag chats on Twitter and extra, a group supervisor posts beneath their very own alias, not the model’s, to attach with the viewers, get individuals speaking and develop your group.

Shortlist of expertise required:

• Time administration
• Creativity
• Glorious written and verbal communication expertise
• The flexibility to develop community-building methods
• Expertise participating on totally different social media platforms

TikTok specialist

One of many latest titles, this function consists of comparable duties as different positions on this checklist, however with a laser-focus on TikTok.

Shortlist of expertise required:

• Intensive data of TikTok
• Expertise creating TikTok content material
• Capability to determine stand-out tendencies
• Data of group engagement instruments on TikTok

Influencer entrepreneurs

Relating to working with creators and influencers, 36% of entrepreneurs say missing inner sources to handle these partnerships is their fundamental problem. Devoted influencer entrepreneurs have a foot in PR and in social. They’re liable for managing a program finances, discovering and securing influencers, fostering the relationships with them and extra.

Shortlist of expertise required:

• Expertise setting or managing budgets
• Capability to handle influencer partnerships
• Glorious written and verbal communication expertise
• Venture administration expertise
• Potential gross sales expertise
• Built-in advertising and marketing data
• Information evaluation

Social media content material creator

Whereas all social media professionals create content material, not all of them are content material creators. An in-house content material creator focuses solely on creating visible parts, like short-form movies, infographics, text-based posts, content material that jumps on tendencies and extra. They could even function the digital face of the enterprise.

Shortlist of expertise required:

• Lots of the similar expertise as a specialist, coordinator and TikTok specialist
• Intensive data of making participating video for varied social channels
• Cell video modifying expertise

Social media advisor

The place in-house social media professionals sometimes submit for one firm, social media consultants handle a number of purchasers. They will concentrate on a particular business or many. This extra strategic function consists of creating and assessing social media methods, launching campaigns and extra.

Shortlist of expertise required:

• Lots of the similar expertise as a social media supervisor
• Glorious challenge and time administration
• Capability to speak clearly with stakeholders
• Expertise conducting audits
• Information evaluation
• Strategic considering

Paid media specialist

Social media advertising and marketing typically includes two halves: natural and paid social methods. Paid social content material requires a unique strategy. A paid media specialist will be capable to carry devoted data to the desk, reminiscent of platform-specific promoting necessities and operating A/B checks.

Shortlist of expertise required:

• Intensive data of making and managing paid social media content material
• A/B testing
• Setting and managing budgets
• Glorious organizational expertise
• Information evaluation

Social media director

As social media turns into extra integral to companies and advertising and marketing, the ladder of roles has stretched as properly. A social media director job description could be centered on extra strategic duties. And a director will typically handle and mentor a crew of social media managers, specialists and past.

Shortlist of expertise required:

• All expertise talked about within the social media supervisor function
• Set methods from asset administration to response greatest practices
• Lead content material planning
• Handle social media disaster communications and methods
• Develop and run start-to-finish campaigns
• Digital advertising and marketing data
• Run check and be taught alternatives
• Talk cross-departmentally

Ideas for writing a social media supervisor job description

1. Have a transparent understanding of the function

A social media supervisor does much more than merely “posting on Instagram.” Behind each submit there’s strategic work, like information evaluation, modifying and group administration.

Not understanding the function can lead to job postings which can be too obscure, or include so many obligations that your function might result in excessive burnout ranges and turnover charge.

Familiarize your self with what expertise social media managers ought to have.

Equally, know what expertise stage you’re in search of and if it traces up with a manager-level function.

Looking for somebody with one to 2 years of expertise? You could be in search of a specialist, coordinator or intern.

Three to 5 years of expertise? You’re in supervisor or strategist territory.
Seven to eight? You could be in search of a senior-level place, or a supervisor you may assist develop.

Professional tip: The obligations and expertise wanted for this function can differ relying on crew and firm measurement, business and extra. Discuss to social media managers in your business to construct an concept of what this function will seem like, and have your advertising and marketing crew do an inner overview of the job description.

2. Have life like expectations for one particular person

It’s true that social media managers put on many hats without delay.

However that doesn’t imply they need to be handled as a hat rack.

“Social media” is typically used as a catch-all time period for a number of roles in a single.

Some of the widespread complaints you’ll hear from social media professionals is being overworked beneath leaders who don’t perceive how demanding the job is. This will result in over-packing a job description and burnt out employees.

“The largest factor that makes me scratch my head is how a social media supervisor is meant to come back in and develop a method for a model throughout social media, handle a crew and nonetheless be liable for the day by day administration of every social channel,” says Anthony Yepez, Assistant Director of Social Media at Orange Principle. “To me, that’s two separate roles!”

For those who’re hiring a solo social media supervisor, write down every part you need this particular person to do. Then, have a look at that checklist. “For those who’re realizing it’s an excessive amount of work for one particular person, are you able to rent a couple of particular person?” says Rachael Samuels, Senior Social Media Supervisor at Sprout.

3. Create an outline that focuses on worth, impression and development

Most job descriptions, no matter business, typically characteristic these three parts:

• Firm overview
• Tasks/Duties
• {Qualifications}/Abilities

To nail every part:

Be particular

A number of the most looked-at components of a job description are the day-to-day particulars. A brand new rent might get overwhelmed if the job is extra demanding than the posting made it out to be.

See the place you may embrace particulars and, as Samuels places it, “Don’t cover expectations in buzzwords.”

For instance, if you happen to say, “You’ll run our worker advocacy program” with out mentioning that this system has 8,000 individuals, you’re not clearly speaking the depth of the challenge.

To stipulate extra particular obligations, ask your self:

• What do I need them to perform with our social channels?
• In the event that they’re managing a crew, how many individuals are they overseeing?
• Will they be creating graphics and pictures, or requesting them from others?
• For those who say “open to working nights and weekends,” does this embrace assist? Is that this inside enterprise hours?
• What groups will they work carefully with?
• Are there rising social media channels, like TikTok, we would like them to develop?
• Will this particular person monitor all questions and feedback on social?

Concentrate on impression and worth, not simply duties

“One widespread mistake I see in social media job descriptions is a listing of duties vs. the worth of the function,” says Samuels.

Social media managers typically really feel undervalued. Present you’re totally different by illustrating the worth this particular person will carry and the impression they’ll make.

This healthcare enterprise talked about that their new rent will develop their younger social channels.

Language like “your impression” or “The place we want your assist” like Allbirds has on this social media supervisor description lays this out explicitly.

Right here at Sprout, our job descriptions embrace a timeline of how the brand new rent will develop and the impression they’ll make via their first yr, clearly illustrating expectations, what success seems like and obligations.

Keep away from fluffy titles

Social Media Ninja. Content material Guru. Neighborhood Wizard.

The social media world is stuffed with fluffy titles that may downplay the work your new rent will do. Being referred to as a “wizard” removes the laborious work that shall be required from the dialog, changing it as a substitute with “magic.”

4. Embrace development alternatives

If you wish to entice nice expertise, you must also attempt to preserve nice expertise.
Contemplating that 41% of staff really feel like they don’t have a transparent path for development, providing growth sources is a good place to start out.

This social media job description from Grammarly prioritizes how they plan to develop their new crew members, firm tradition and advantages.

Whereas asking your self how this particular person may help your channels develop, don’t neglect to additionally ask: How can I assist this particular person develop?

5. Determine the sources it’s important to assist the function

Being a social media crew of 1 could be overwhelming. How will you present assist?

For those who say, “have to be accessible to work nights and weekends,” are you able to determine different crew members who may help break up the work?

If you’d like your new rent to construct out Reels and TikTok content material, are you able to present a finances for visible manufacturing?

Are you able to expedite content material publishing and reporting with a social media administration device?

A device like Sprout makes publishing posts and discovering optimum posting instances straightforward, and even aids content material discovery with an RSS feed.

Begin your free Sprout trial

Consider methods you may present assist to this new rent and description what these sources seem like in your job description. It will require cross-team collaboration inside advertising and marketing and past, so lay the groundwork for this assist earlier than you submit your open function.

6. Embrace the intense parts of the job, in addition to the enjoyable

When a model goes viral for the fallacious causes or will get slammed with on-line hate, it’s the social media supervisor who’ll be on digital disaster management obligation.

Treading via unfavorable feedback and trolls could be harmful territory. You need somebody who can navigate turbulent remark sections, proactively determine unfavorable posts your model is tagged in and know when and the way to reply…and when to not.

Focusing solely on the inventive and enjoyable parts of the function in your job description can set you and your new rent up for failure in the event that they’re not ready or certified to deal with disaster communication.

7. Present your dedication to variety, fairness and inclusion (DEI)

Information reveals that 42% of all staff would reject a job provide if the corporate was not numerous or didn’t have objectives for enhancing variety.

If DEI is a core worth in your firm, make that dedication clear in your job descriptions.

For those who discuss the discuss, be clear about the way you’re strolling the stroll and the actions you’re taking to be extra inclusive. At Sprout, we embrace a report highlighting our DEI efforts to date.

Don’t let perfection scare you away. You don’t should be good to point out that you’re actively evolving.

8. Break your bias

Implicit bias in your wording can inadvertently deter numerous candidates. Listed below are a number of areas to be conscious of when you write.

Take into account capping your {qualifications}

Ladies typically really feel they should meet 100% of {qualifications} to behave on a job description, whereas males sometimes apply after assembly 60%. And requiring a four-year diploma can restrict the quantity of numerous candidates or candidates from non-traditional profession paths.

To keep away from discouraging candidates who really feel they should meet each bulleted requirement, begin with the core expertise of the job, reminiscent of:

• Writing expertise
• Social media expertise
• Customer support and disaster communication expertise
• Understanding of analytics
• Organizational expertise

Past these, take into consideration presenting further ability units as “most well-liked” or as these you may assist develop and develop.

Keep away from gendered or age-limiting language

One research reveals that girls had been much less prone to really feel like they belonged in a job place with masculine-coded phrases—suppose ninja, aggressive, aggressive.

One other research argues that corporations promote social media jobs with traits sometimes related to girls—e.g., versatile, emotional administration and sociable—which has contributed to social media roles changing into more and more feminized and strengthened a gender hole within the tech world.

Be conscious of your phrase selection—overview your writing to determine in case your language might deter sure age teams. And use the Gender Decoder device to search out gender biased phrases in your job description.

Write a social media supervisor job description and discover somebody superb

First impressions matter.

Your job description is among the first possibilities it’s important to impress candidates as a lot as you hope they impress you.

The following tips will equip you to create a job description that reveals your candidate who you’re, what to anticipate and how one can assist them develop.

Time to get writing. Obtain our social media supervisor job description templates and use these tricks to discover superb candidates, and to assist them discover you.