Social Media Video Content material Concepts

TikTok, Reels, Tales, livestreams—there’s a purpose why video content material is all over the place. Capturing that focus pays off. As much as 84% of customers say that they’ve been satisfied to purchase a services or products by watching a model’s video. Video is simply downright in style; 66% of customers say short-form video is probably the most participating sort of content material. That’s why including video content material concepts to your common brainstorming is a game-changer.

On social, video is a should. Earlier than you pursue big-budget video content material to your social technique, you want a strong plan to take advantage of that content material. Listed here are some tips about creating video content material for social media.

15 video content material concepts to gasoline your social content material calendar

Gazing a clean web page earlier than you write is intimidating. The identical goes for looking at a clean cellphone display screen earlier than you hit file.

You may’t know what matters, video codecs and content material works till you begin experimenting. To get you began, listed below are 15 examples of in style video content material concepts that you need to use to encourage your individual.

1. Video listicles

Listicles are simple to digest and naturally pique curiosity—with or with out a, “Quantity Three Will SHOCK You!” headline.

Making a video model of a listicle hooks individuals in with the idea, and retains them watching—which is a strong algorithm-pleaser.

2. “Make [BLANK] with us!”

Present your viewers how your product is made, or how one can make one thing along with your product. It’s an academic second inside an immersive visible expertise.

For instance, while you see an Auntie Anne’s pretzel stand in individual, a part of the enjoyable is watching your big pretzel get made.

Their TikTok takes this a step additional, utilizing their product to create sudden gadgets, and taking viewers alongside for the trip.

3. Styling movies

From simple “Outfit of the Day #OOTD” posts to complicated “Making a Capsule Wardrobe” guides, styling your product in movies helps prospects envision how they’d use the product themselves.

That is an particularly helpful video matter for clothes manufacturers. However it may be tailored one million alternative ways.

4. Content material primarily based on vacation or related hashtags

Utilizing hashtag holidays is a win-win. They act as artistic prompts that information your content material. Plus, utilizing them places you on a pattern wave that may increase your attain.

You may take this a step additional and let the day of the week encourage your content material. Use current ones, like #ThrowbackThursday, #MondayMotivation and #SelfCareSunday. Or, create your individual. Simply be certain the hashtag holidays you employ are related to your model and viewers.

5. Highlight your staff

Our analysis discovered that 76% of engaged social media customers say it’s necessary for corporations to publish about their staff.

Spotlight the individuals behind your organization with an worker highlight video collection to construct belief with customers, to indicate staff you care and to draw future expertise.

This type of video content material could be highly-produced…

…however they will also be bite-sized and informal. At Sprout, we spotlight staff in Reels that showcase their personalities and, on this case, favourite Slack reacji.

6. New product updates

Making a video to share new updates or options of your product is a win-win-win.

It’s a win for present prospects—particularly when a brand new function was impressed by their suggestions.

It’s a win for potential prospects who can get a greater thought of how the product can match their wants.

And it’s a win for you as a result of it creates contemporary buzz round your product.

A easy product video can introduce the brand new function to create some hype…

…or it may present a semi-interactive product how-to and preview.

7. Ask a query

Posing a query initially of your video creates a pure hook. To not point out, this scores you further engagement by encouraging individuals to remark with their solutions.

Stage up: Create a collection by asking a query or questions commonly, like Auntie Anne’s “Would you eat this?” video content material. In the event that they do effectively, publish your collection commonly to maintain individuals coming again.

8. Occasion protection

Going to a convention or firm occasion? Deliver your viewers together with you with video protection.

Occasion protection content material could be as deep as you need it to be. A easy visible spotlight displaying off the occasion will do. Or, spotlight learnings from a convention that your viewers wish to know.

Stage up: Alleviate the work in your plate—faucet coworkers who’re attending an occasion that can assist you seize content material.

9. Tour your house

Video excursions are easy-to-create low-hanging content material fruit. They show you how to join along with your viewers by giving them a peek behind the scenes.

Workplace excursions, “desk excursions” the place you showcase your workspace, a tour of your facility (in the event you’re a vacation spot)—the alternatives are limitless.

This video of the Starbucks Reserve Roastery is a wonderful instance of a easy but efficient location tour. One take a look at the engagements and you understand that it piqued curiosity.

10. “A day within the life” video content material

Day within the life content material humanizes your model by highlighting the individuals behind it and exhibits your viewers totally different views and life they’re interested by.

Indiana College’s TikTok encompasses a collection about college students learning totally different topics on the college and what their day appears like. And it resonates—some movies on this collection rack up tens of millions of views.

We share a peek into our staff’ days right here at Sprout, too.

Stage up: Leverage staff, college students, followers and extra who’re social savvy and have a big following. This can assist shortly increase your attain.

11. Consumer-generated content material

Not your entire video content material wants to come back from you. Lean on the content material your viewers is already creating.

Consumer-generated content material alleviates your workload by leveraging already-made content material. And, it celebrates your viewers in a means that builds belief—39% of customers prefer to see buyer testimonials or actual buyer demos from manufacturers they comply with.

That is particularly useful in the event you’re experimenting with new content material codecs, like vertical and short-form video, however don’t fairly have the technique down but.

Simply ensure you get permission to make use of their content material!

Stage up: Sew movies on platforms the place this function is offered—like on TikTok or Instagram Reels. That is one other method to piggyback on already current content material and to insert your commentary, response or response.

12. Academic or how-to content material

You may learn to do absolutely anything on social media. Explainers and how-to movies are the most well-liked sort of promoting video amongst manufacturers and customers. It’s so in style, TikTok fashioned #LearnOnTikTok, a program to create academic content material.

From product tutorials and course-like breakdowns or factoids, to step-by-step “how-to” movies, there are limitless methods to create contemporary academic content material. Let your creativity shine.

Use this sort of video to introduce a services or products to new audiences and assist current prospects troubleshoot or improve their expertise with the product.

13. Predictions

Prediction content material can serve totally different functions relying in your trade.

For a model like Sprout, predictions function helpful thought management that social media managers can use to suppose forward.

For a sports-centric model, predictions can be utilized as a method to interact along with your viewers and mission winners.

For a media model, you may predict who will or is not going to get a rose on a sure TV present.

Stage up: Faucet varied subject material consultants in your individual group to get their takes on a subject, like your trade or your prospects’ industries.

14. Relatable content material

What makes content material “relatable” will differ relying in your model, trade and viewers. Finally, this entails taking your viewers pursuits, habits or ache factors under consideration and creating content material primarily based on them.

For instance, Grammarly creates on-brand #relatable content material that’s related to their skilled viewers, and to their product.

This will also be impressed by the platform you’re posting on. For instance, on TikTok, social media manager-forward content material is a recurring theme no matter model—from writing software program, to language apps, to aquariums.

15. Adapt your bigger content material items

Not everybody can have time to drop every part and browse a weblog publish (though I’ll take this personally.)

However everybody has time to look at a 15-second video that breaks down that weblog publish.

Break down your longer written content material items into informative bite-sized movies. These can assist you hook curiosity earlier than linking viewers to a full weblog publish. For instance, this short-form video is an intro to the full, stellar article it’s primarily based on.

Or adapt your written items into long-form movies that give viewers two methods to devour one piece of content material.

Tricks to get probably the most out of your social media video content material

1. Create video content material that’s significant to your viewers

Within the ideation part, form your content material across the followers you have already got. Inform a narrative that will probably be useful, intriguing or entertaining to current followers and the target market you hope to hook.

A method to do that is to make use of beforehand profitable posts to encourage new video content material concepts.

Utilizing an analytics device, like Sprout Social, to have a look at your most profitable previous social media video content material. Sprout’s Put up Efficiency report takes the guesswork and legwork out of figuring out your top-performing posts and collects these excessive performers for you.

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And take a look at the pages and weblog content material that obtain probably the most site visitors in your web site, too. Use Google Analytics to establish content material that resonates along with your viewers and drives site visitors to your web site to encourage future movies.

2. Seize behind the scenes (BTS) content material whilst you movie

Earlier than you movie, suppose via the artistic belongings past the social media video content material itself that you could seize on set.

Think about creating brief video teasers of the place you’re going, who you’re filming, the way you arrange and extra. Then, use these belongings to intrigue your viewers and provides them a peek behind the scenes of the artistic course of. Your BTS footage may even find yourself in future movies, just like the one under.

Life-style photographs are one other easy method to tease upcoming video content material and supply a glance behind the scenes. In Sprout’s All the time On collection, we used hen’s eye view photographs of our topic’s desk to offer a preview of who and what was to come back.

The fantastic thing about BTS belongings is that you just don’t want a videographer or photographer to make them look good. Use your cell phone to snap away whilst you’re on set.

As you put together to launch, add your entire artistic belongings to the Sprout Asset library, to maintain them organized and available for you while you’re able to schedule your BTS content material.

3. Targets, objectives, objectives

It’s not sufficient to only wish to entertain your viewers. It’s good to set measurable objectives upfront to your video advertising and marketing technique to grasp whether or not or not your content material is efficient.

When setting objectives, decide the place your content material falls within the advertising and marketing funnel. What do you hope to perform along with your video?

When you’ve decided your high-level objectives, resolve which metrics will probably be your key efficiency indicators (KPIs), and set benchmarks for efficiency. There’s nobody magic metric to trace—it’s essential take a look at a number of to measure your success.

For consciousness stage content material, your KPIs could be impressions, clicks or video views.

If you wish to generate demand, contemplate taking a look at video engagement metrics, shares or click-through fee.

Unsure the place to start out? Obtain our social media metrics map for a complete information to objectives, metrics and KPIs for every stage of the customer’s journey.

4. Be intentional with calls-to-action (CTAs)

You already know what you need the viewer to do after watching your video—present a pleasant further nudge with a transparent, sturdy CTA.

CTAs that drive conversion have a measurable end result that ladder as much as your objectives. The important thing to an efficient CTA is that it’s simple to identify and intuitive to your viewers, so that they know what the results of their motion will probably be.

And there’s no disgrace in placing your CTA in a couple of place—suppose: your video, your social copy, and so on.

When figuring out what CTAs to pick, contemplate the tone of your video. Is it inspirational, critical, academic or informal? Make your CTA match that tone.

5. Make your movies accessible

Accessibility issues. There are roughly 466 million individuals on the planet who’re deaf or listening to impaired. Your video, and all of your social media efforts, must be accessible.

This additionally advantages individuals who merely choose watching movies with the pontificate, which most customers do.

Add closed captions and various textual content to all of your video content material, GIFs and animations for everybody to get pleasure from. Most social media platforms, together with YouTube, Instagram Reels and TikTok, supply methods so as to add editable captioning and/or subtitles to movies you add.

6. Don’t neglect search engine optimization

When publishing social media video content material, take search engine optimization under consideration simply as you’ll for webpages or weblog posts.

Using YouTube search engine optimization, for instance, can assist you get found on the platform, and on Google. And including the proper key phrases to your captions on TikTok and Instagram can assist individuals discover your content material.

Analysis and incorporate related key phrases in your title, video description, tags, captions, hyperlinks and CTAs. The key phrases ought to align along with your matter and the way individuals may seek for it.

Key phrase analysis instruments like Google Traits, Moz and Ahrefs will inform you what it’s essential find out about your key phrase’s search rating, how aggressive it’s and extra.

When you’ve obtained your key phrases and also you’re able to go dwell, use Sprout to publish video posts and enter all the mandatory data. For YouTube, particularly, publishing from Sprout ensures that later, while you’re able to report on the success of your video, the information will probably be routinely pulled into your YouTube report.

7. Analyze video efficiency

Put your knowledge analyst hat on: It’s time to speak reporting. Creating video content material can take quite a lot of time and assets—measure the return on that funding. As you analyze your metrics, use the next questions as a information:

• What occurred? Have a look at the metrics you recognized while you set your objectives. Did you meet or exceed your objectives? Or did your video fall brief?
• Why did one thing occur? Have a look at metrics past your KPIs to establish anomalies in your knowledge. Have been impressions or video views excessive on a particular day? Did your video efficiency begin sturdy and taper off?
• What are your subsequent steps? Use your findings to form your technique. And don’t be afraid to regulate. In case your objective was to succeed in 100,000 views in a single month, however after three weeks you’ve solely hit 20,000, you may wish to enhance your posting cadence. Faucet your model or worker advocates and request that they share your content material. And naturally, you probably have a finances, contemplate boosting your video content material throughout social platforms.

When your evaluation is full, create a social media report to current your findings and subsequent steps.

8. Repurpose your video into extra social belongings

The attractive factor about video is that it may be cut up, shortened and remodeled into one thing fully new.

Whether or not that’s a graphic quote, photographs, teaser clips, GIFs and even several types of movies (suppose: YouTube movies vs. TikToks), stretch one video into extra belongings to get extra worth from one piece of content material. These sorts of belongings can oftentimes dwell past your video story, stand on their very own and be included into your long-term content material technique.

If, for instance, your unique video encompasses a buyer raving about your model and product, flip these quotes right into a graphic or brief clip that may be shared independently.

Brainstorm video content material concepts that can develop your model

your viewers, what they worth and what they need or want out of your model. Whether or not you’ve gotten a large finances with a full video workforce, or a scrappy social workforce with telephones in-hand, there’s a lot you are able to do with the movies, instruments and experience you have already got.

So put your director hat on and kickstart a stellar video technique.

Able to dive deeper into your video technique? Try our article about how one can make a social media viral video to increase the attain of your entire movies.