For Suzie Schleifer, CEO and proprietor of Stacked by Suzie, changing into an entrepreneur was by no means a part of the plan. However after recreating considered one of her favourite gemstone bracelets, Schleifer unknowingly stepped into what would quickly turn out to be a thriving family-owned enterprise.
“I began researching how you can make gemstone bracelets,” Schleifer mentioned. “One factor led to a different, and folks began asking me if they may purchase my bracelets, so I began promoting them at soccer video games, at faculties, and so on.”
Realizing her mother’s potential, Schleifer’s oldest daughter, Talia, inspired her to begin an Instagram account to market her jewellery.
With virtually no social media expertise and solely a pair followers, Schleifer launched her Instagram web page — and so grew to become Stacked by Suzie, an reasonably priced and on-trend jewellery model primarily based out of Virginia Seaside.
Gameday Prepared
On the time, Talia was residence from faculty at UVA and, taking after her mother, determined to begin crafting her personal hoop attraction earrings. Realizing the battle as a school pupil to search out jewellery that was each modern and reasonably priced, Talia got here up with the thought of a Gameday product line, which affords earrings, bracelets and necklaces in a wide range of college colours.
“That kind of morphed into this complete enterprise. We began getting plenty of DMs on Instagram, and we had these little pillow containers that we might enhance for each single individual,” mentioned Schleifer.
Nonetheless, as Stacked by Suzie expanded not simply domestically however throughout the nation, Schleifer and her three daughters had been confronted with new rising pains, resembling order success and transport processes. They wanted an ecommerce platform that would sustain with the enterprise’s growing demand, streamline operations and attain new audiences.
So in late 2019, Stacked by Suzie launched on BigCommerce.
“It’s introduced nice effectivity to our enterprise,” chimed in Schleifer’s husband. “I’ve expertise with SaaS ecommerce platforms from a decade in the past, and BigCommerce is a lot simpler.”
In settlement, Schleifer defined, “BigCommerce has been communicative and responsive. It’s good to know that we’ve a very good help system behind us.”
Going Viral
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Though the enterprise was already increasing quickly, the actual game-changer for Stacked by Suzie was the launch of its TikTok account.
A number of months after launching on BigCommerce, Schleifer’s three daughters, Talia, Isabel and Chloe, started posting TikToks that includes artistic methods to model the model’s jewellery, selling new items and taking part in on fashionable TikTok tendencies.
“It completely blew up our enterprise. We kind of went viral,” Schleifer mentioned.
Now with quite a few micro-influencers selling its jewellery and virtually 80 thousand TikTok followers, Stacked by Suzie is really a main instance of “TikTok Made Me Purchase It.” On prime of that, the jewellery model boasts over 32 thousand followers on Instagram and eight thousand followers on Pinterest.
In fact, many companies with this sort of reputation can discover it tough to keep up the identical high quality and customer support as they’d to start with. However even amidst speedy progress, Stacked by Suzie is proud to maintain its small enterprise mentality.
“I can truthfully say that we’re nonetheless offering the identical customer support at the moment that we had been within the very starting,” Schleifer mentioned.
A 100% Happiness Assure
From the times of promoting jewellery to household and buddies at college soccer video games, all the best way to at the moment, promoting on-line to clients throughout the U.S. — Stacked by Suzie has at all times been about making their clients completely happy.
Actually, Schleifer defined some of the thrilling components of her job is listening to from their clients and seeing them model their Stacked by Suzie jewellery. Whether or not they’re sporting their Gameday jewellery stacks, carrying matching necklaces with their besties or getting an extra piercing to allow them to put on extra stacks, the household loves seeing their clients assured and completely happy of their Stacked by Suzie jewellery.
“We actually need to create modern, high-quality and accessible jewellery for everybody, and we do this by persevering with to analysis, re-source and attain out to our clients to guarantee that we all know what they need,” Schleifer mentioned. “We now have what we name a 100% Happiness Assure to guarantee that each considered one of our clients is completely happy.”
However Schleifer famous that it isn’t simply their enterprise that’s giving to their clients — on the flip facet, their clients have supported Schleifer and her household in additional methods than one.
Recalling a current emergency, Schleifer defined that she and her daughters needed to depart the enterprise for 2 weeks. With orders persevering with to pour in and no option to fulfill them, the household was not sure how you can deal with the state of affairs.
However after sending out an e-mail to a whole lot of consumers, explaining the state of affairs, Schleifer was stunned by the overwhelming help she obtained. With just one cancellation and a number of messages of prayers, help and greatest needs, Schleifer rapidly discovered that buyer help goes each methods.
“That’s once I realized that we’re not simply an ecommerce jewellery enterprise,” Schleifer mentioned. “We’re about connections and household and making a distinction, and it provides me nice hope that individuals are so sort. We’re so appreciative of the superb clients that we’ve.”
A Household Success
@stackedbysuzie you win some you lose some 🤷♀️ #businessowner #smallbusiness #jewelrybusiness #trendyjewelry #fashiontiktok #style #StJudeDadPhotos
Few enterprise homeowners can name their household their coworkers — however for Schleifer, constructing a enterprise alongside her three daughters has been a priceless alternative.
And as a first-time entrepreneur herself, Schleifer loves with the ability to be taught alongside along with her ladies and watch them pursue their very own enterprise endeavors.
Actually, Talia not too long ago launched her personal profitable enterprise, creating graphic designs for school dorms and flats. And her different two daughters Isabel and Chloe proceed to help the Stacked by Suzie enterprise by designing jewellery, filming TikToks, going reside on social media, modifying content material and interacting with clients.
“Generally they’ll say, ‘I can’t consider that we’ve our personal enterprise,’” Schleifer mentioned. “I feel it’s given them the arrogance to simply attempt one thing completely completely different and new.”
The Ultimate Phrase
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