Are you getting visitors to your Shopify retailer that’s not changing effectively? Including a countdown timer to your Shopify website may help you resolve that drawback.
A countdown timer is a clock displayed as a popup or a countdown timer bar to assist on-line shops enhance the conversion fee on a touchdown web page. After you arrange the countdown timer, the clock begins counting down from a particular date or time.
Right here’s an instance of a countdown timer banner that exhibits up on the prime of the web site navigation bar:
The countdown both means a proposal is nearing its finish or an occasion is about to start, creating a way of urgency in web site guests.
Urgency in advertising and marketing works as a result of it evokes worry of lacking out (FOMO) or loss aversion. Countdown timers are confirmed to get outcomes. Cracku, a web based teaching web site for college students, used countdown timers on its web site to create limited-time gives and elevated conversions by 300%.
Cracku got here up with a reduction provide and created a lightbox popup together with a countdown timer on their hottest course pages.
Should you’re struggling to transform your web site visitors into gross sales, inserting a countdown timer in your website may help you optimize your eCommerce web site for larger conversion.
On this article, we’re going to point out you step-by-step how you can add a countdown timer to Shopify web sites to enhance urgency-based conversions and increase gross sales. There are a number of methods so that you can create countdown timers.
You may both set up and use one of many many countdown timer apps accessible within the Shopify app retailer. Or you should utilize OptinMonster to simply create a countdown timer and get entry to different highly effective options resembling:
…and way more! For our tutorial at the moment, we’ll give attention to utilizing OptinMonster to create a pattern countdown timer marketing campaign. Right here’s how the countdown timer we’ll create at the moment will seem like:
The best way to Add Gross sales Countdown Timer to Your Shopify Retailer
For rookies, you’ll have to get OptinMonster so you’ll be able to simply create this efficient slide-in marketing campaign. Be sure to join the Professional Plan so that you could entry the Countdown Timers from the Professional options.
Step 1: Create a New Marketing campaign
Login to the OptinMonster dashboard and click on on Create Marketing campaign. This can begin a brand new marketing campaign for you.
Step 2: Select a Marketing campaign Kind
We’ll go together with the Slide-in marketing campaign as a result of it should keep in your Shopify product web page with out interrupting your guests.
It appears to be like nice on cellular units too. As an example, if you wish to show the countdown timer in your Shopify app, the Slide-in marketing campaign is a good match.
Step 3: Select a Template
We’ll use the Vacation template because it has a built-in countdown timer. You may as well go together with Prime Day, Cyber Monday, Christmas Day, or Black Friday templates since additionally they have countdown timers constructed into them.
Step 4: Title Your Marketing campaign
Add the web site the place you wish to show the marketing campaign. We’ll depart it clean for now. Don’t fear, we’ll present you how you can publish your marketing campaign to your Shopify homepage later on this tutorial.
Click on on Begin Constructing.
This can take you to the OptinMonster marketing campaign builder the place you’ll see the Vacation marketing campaign template able to be edited.
Step 5: Edit the Marketing campaign
Begin by altering the header to let you recognize the guests about your provide. This is usually a limited-time drop in pricing, free transport throughout flash gross sales, or a particular provide on a brand new product launch.
Click on on the textual content you wish to edit and write the brand new copy.
Double-click the specified textual content to vary the font, dimension, and coloration, or to use different formatting kinds.
Edit the physique textual content in the identical manner.
Click on on the picture space to switch the picture with one thing appropriate on your Shopify sale.
You could find appropriate photos by visiting one of many free picture internet hosting websites. In our case, we’ll select a inventory picture with present containers as a result of it matches the free transport message we’ve within the provide.
Save your marketing campaign at common intervals all through this tutorial to be sure to don’t lose the edits you will have made up to now.
Again within the marketing campaign editor, click on on the e-mail area. This can take you to the e-mail Types Fields part on the left.
You may edit the placeholder textual content right here. For this tutorial, we’ll go together with the default textual content.
You are able to do the identical to edit the copy in your submit button.
Step 6: Set the Countdown Timing
Now it’s time to decide on the timing on your gross sales countdown timer. Click on on the countdown timer within the preview to carry up the modifying instruments.
OptinMonster gives each a static and a dynamic timer. The static timer exhibits the identical countdown for all guests. The dynamic timer exhibits a custom-made countdown for every customer, relying on their conduct in your website.
Since we wish to present the identical provide to all guests, we’re going to make use of a static timer. To pick the kind of countdown sort you need, click on on the dropdown under Countdown Kind.
Set your countdown timer’s Finish Date by clicking the date to carry up a calendar. Do the identical for the time. Then choose the timezone and the way you need the countdown time to show the remaining time.
Step 8: Set the Show Guidelines
The subsequent step is to decide on when your gross sales countdown timer will seem. To do that, go to the Show Guidelines part of the OptinMonster marketing campaign builder.
By default, the time on web page situation is ready to is at the least 5 seconds and present URL path situation is ready to is any web page.
Because of this all guests will see your Shopify countdown timer after they’ve been in your eCommerce website for at the least 5 seconds.
In order for you the timer to show instantly, you’ll be able to set that timing to 0.
We’ll take a look at different show guidelines you should utilize later on this tutorial.
Step 9: Add Your E-mail Integration
That is essential as a result of getting your clients’ electronic mail addresses means that you can ship them extra gives sooner or later. To do that, you’ll have to combine your electronic mail service supplier with OptinMonster.
First, go to the Integrations tab on the highest menu.
Kind within the electronic mail advertising and marketing software program you wish to combine with within the search field. For this tutorial, we’ll go together with Fixed Contact.
Click on on the Join hyperlink.
Click on on Register Fixed Contact to authorize your account.
We advocate you additionally fill within the Fixed Contact Account Title area to offer your integration a singular identify. Instance: Fixed Contact Shopify Integration for Black Friday.
This helps you set up your integrations, particularly once you register greater than 1 account with the identical electronic mail supplier.
After you log in efficiently, you’ll be requested to permit OptinMonster permission to hook up with your Fixed Contact account. Choose Permit to grant permission.
With this, you’ll be capable to ship emails to guests who submit their electronic mail addresses to your countdown timer marketing campaign.
Want extra steering with Fixed Contact integration? Right here’s the total Fixed Contact documentation. Connecting a special electronic mail service supplier? Don’t fear, we combine with all of them.
Step 10: Configure How You Wish to Ship the Provide
With OptinMonster, you will have a few choices for letting guests to your eCommerce retailer reap the benefits of your sale.
Possibility 1: You may ship your coupon by electronic mail as described above.
Possibility 2: You may return to the Design tab to open the marketing campaign editor. Click on on the Success tab on the backside of the web page. Edit code to show the coupon code proper after a customer submits their electronic mail deal with.
You may study extra about enhancing gross sales with the proper of coupon supply in our Shopify electronic mail popup tutorial.
Step 11: Publish Your Marketing campaign on Shopify
If you’re joyful together with your marketing campaign, put it aside once more and prepare to publish it in your Shopify retailer. You’ll have to hyperlink OptinMonster and Shopify first, as proven within the video under.
Should you desire written directions, see our information on how you can combine Shopify with OptinMonster.
Subsequent, go to the Publish tab on the prime navigation bar and select the web site you wish to use your marketing campaign on.
Alternatively, you may also log in to your Shopify web site from the alternatives under to publish your marketing campaign stay.
Within the Platform part, you’ll see a variety of publishing choices, together with Shopify.
Different Methods to Get Extra Gross sales With OptinMonster
There are additionally different methods to do much more with OptinMonster and Shopify.
For instance, since engaged guests usually tend to purchase, you may also make it possible for solely engaged guests see your gross sales countdown timer. To that, go to Show Guidelines and set the situation pages seen to is at the least 2.
Should you run a dropshipping eCommerce web site that sells to totally different geographical markets, you should utilize geo-location focusing on to point out totally different gives to guests in several areas. That’ll allow you to run extra focused campaigns which might be much more more likely to get the gross sales you need.
To allow this, go to Show Guidelines » If customer’s location » choose the operator you need from the dropdown, after which sort the placement you wish to goal within the field. Undergo the validation course of, then save and publish your marketing campaign.
Be taught extra in our geo-marketing information.
And you should utilize OptinMonster’s page-level focusing on to point out your provide solely in your highest-converting pages. This makes it much more possible that guests will purchase.
To allow this, go to Show Guidelines » present URL path and choose your operator. Then, enter your standards within the textual content area.
You may as well create campaigns that solely seem throughout checkout so you’ll be able to scale back deserted carts in your Shopify retailer.
That’s it! Now you understand how so as to add a Shopify countdown timer with OptinMonster.
To kick your Shopify gross sales into excessive gear, take a look at TrustPulse. With TrustPulse, you’ll be able to leverage the ability of social proof, which works rather well subsequent to the urgency of a countdown timer.
Including TrustPulse to your website offers you an on the spot carry in website conversions by as much as 15%.
Need much more? Learn to create a Shopify announcement bar or increase your electronic mail record with a Shopify MailChimp signup kind. You may as well increase your web site visitors with our information to Shopify website positioning.
Or, if you wish to continue learning about countdown timers, it’s best to take a look at the 8 finest countdown timers for WordPress.
Not utilizing OptinMonster but? Get began so you’ll be able to enhance your Shopify gross sales at the moment.
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Hello, I am a author and content material marketer with 10+ years of expertise. Through the years, I’ve helped a number of B2B SaaS manufacturers develop their on-line presence and get extra clients. At OptinMonster, I write about all issues advertising and marketing — starting from how-to guides to the best-of instruments that can assist you enhance your electronic mail advertising and marketing, lead era, and web site conversion campaigns.
