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HomeMobile MarketingStoreConnect: A Salesforce-Native eCommerce Resolution for Small and Medium-Sized Companies

StoreConnect: A Salesforce-Native eCommerce Resolution for Small and Medium-Sized Companies


Whereas e-commerce has at all times been the long run, it’s now extra vital than ever. The world has become a spot of uncertainty, warning, and social distance, emphasizing many benefits of eCommerce for each companies and customers.

International e-commerce has been rising yearly since its inception. As a result of on-line buying is less complicated and extra handy than buying at an actual retailer. Examples of how eCommerce is reshaping and upending the sector embody Amazon and Flipkart. 

Ecommerce started to emerge as a major issue within the retail trade within the early years of this century. By 2012, it accounted for five% of retail gross sales within the US, a share that doubled to 10% by 2019. In 2020, the Covid-19 pandemic, which brought on the short-term shuttering of bodily shops all around the world, pushed the ecommerce share to 13.6% of all retail gross sales. It’s projected that by 2025, the ecommerce share will attain 21.9%.

Nationwide Retail Federation

As a result of this explosive development, increasingly Small to Medium Companies (SMBs) are transferring their operations on-line little by little utilizing the prevailing eCommerce 2.0 techniques. These eCommerce 2.0 techniques every do a part of the job required and wish the enterprise proprietor to create connections between them to maintain all of their knowledge synchronized throughout all of their techniques.

This quickly turns into an issue chewing into the one priceless commodity each Small to Medium Enterprise proprietor lacks, time.

The evolution of StoreConnect eCommerce 3.0, is about making a single platform that gives a SINGLE supply of fact throughout product data, web sites, on-line ordering, help, advertising and marketing, level of sale, and buyer knowledge. It retains invaluable buyer knowledge inside a enterprise and readily accessible to its groups. It will increase effectivity in corporations by eradicating knowledge silos and integrating the client expertise with an organization’s back-end system. An eCommerce 3.0 system integrates the entire above techniques into one answer run from a single platform, fairly than making an attempt to combine a number of techniques.

StoreConnect eCommerce Resolution Overview

StoreConnect is an entire eCommerce, hosted web site, level of sale, and content material administration system (CMS) that permits small to medium-size companies to consolidate all their advertising and marketing, gross sales, and help channels into one system, saving money and time. The system is constructed inside Salesforce, the worldwide software program platform that gives buyer relationship administration and functions centered on gross sales, customer support, advertising and marketing automation, analytics, and utility growth.

The primary options of StoreConnect are:

  • Based mostly on the world’s most profitable CRM, Salesforce, creating a strong eCommerce answer for small and medium companies.
  • Means to customise and create guidelines to your eCommerce retailer.
  • It integrates funds, e mail advertising and marketing, appointment and reserving administration, content material administration system, web site administration, level of sale, gross sales lead administration, stock administration, and achievement.
  • Offering companies with highly effective reporting views of their Buyer and Gross sales exercise all inside the one platform.
  • A number of storefronts in a number of currencies and languages permit a single system to offer eCommerce for a lot of manufacturers or areas all from one system.
  • Avoids duplication, saving money and time, thus enabling enterprise leaders to realize development and scalability.

storeconnect salesforce ecommerce integration

Engagement Insights

Over 150,000 for-profit and 50,000 not-for-profit companies already use Salesforce worldwide. StoreConnect will increase the effectivity of Small to Medium companies by way of its eCommerce 3.0, permitting SMBs to be extra worthwhile, to allow them to simply climate any potential financial shifts.

Being chosen because the winner of the 2021 Salesforce Innovation Award for the Retail Class is a big validation of the arduous work in bringing the imaginative and prescient to actuality.

Moderno Options, one in all New Zealand’s premiere Salesforce consulting companions, makes use of StoreConnect to allow their prospects to completely combine the world’s #1 CRM program with their on-line presence and so their group and prospects. 

The issue we see with most e-commerce platforms is that they predominantly sit unbiased of different enterprise techniques. This limits the power to have the ability to market and repair prospects until a expensive and prolonged integration undertaking is put in place. By having all transaction knowledge sitting inside the Salesforce platform you’ll be able to present actually personalised and related advertising and marketing based mostly on transaction historical past.

Gareth Baker, Moderno Founder

Robin Leonard, CEO of AFDigital, one in all Australia’s main Salesforce consulting companions, defined, that with StoreConnect, they don’t want to contemplate integration prices or putting in third-party plugins to satisfy particular wants. It’s straightforward to arrange, requires no growth abilities and we will launch our consumer websites rapidly.

Theo Kanellopoulos, CEO of Out within the Clouds expressed, that they see StoreConnect fixing an enormous downside for his or her prospects who’re at a selected level of their tech adoption and are on the lookout for a holistic scalable answer.

Begin Your Free StoreConnect Trial

ECommerce Greatest Practices

  • Keep away from Double Work – Your workforce shouldn’t be spending their time serving to computer systems speak to computer systems or dealing with the identical factor greater than as soon as, streamline your workflows and take away techniques. The quickest system is not any system.
  • Managed Centrally – All incoming buyer knowledge immediately updates your Salesforce surroundings, preserving your buyer, order, promotion, and inventory stock information up-to-date. In only a few clicks, the workforce can replace merchandise, orders, transport data, and all consumer interactions.
  • Seamless Integration – Salesforce is only the start of integration. It present seamless connectivity with a variety of common ERP platforms, cost gateways, and different software program techniques, eradicating the necessity for handbook knowledge cross-entry and enhancing knowledge accuracy. 
  • A number of Storefronts – With StoreConnect, one can join, handle, and ship to a number of outlets from a single system. For delivering a number of customer- or brand-targeted e-commerce shops, there isn’t any longer a have to handle distinct software program techniques and companies.

StoreConnect options are so wanted and highly effective, that 63% of StoreConnect prospects are internet new logos to Salesforce (lingo for not beforehand utilizing Salesforce) and greater than 92% of their prospects are additionally internet new logos.  These numbers within the Salesforce ISV (unbiased software program vendor) ecosystem are unprecedented.

Quote From CEO

It’s concerning the simplicity. It’s that single supply of fact. Many corporations can do POS and multi retailer and multi international locations… however who cares about that if you must do it throughout 10 completely different techniques. StoreConnect with Salesforce can do all of it in ONE system saving BUCKETS of money and time, that is the important thing message. eCommerce 3.0.

Mikel Lindsaar, StoreConnect

StoreConnect Overview

StoreConnect’s function is to resolve the huge pent-up demand for higher tech of SMBs, catapulting them into eCommerce 3.0 and giving them the chance to compete as David’s towards the Goliath’s, when it comes to expertise, development, pace and knowledge possession—lastly leveling the enjoying permitting them to compete on a world scale by no means seen earlier than. In enterprise time is cash. StoreConnect is Time. Effectively Spent.

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