Currently, we’ve been speaking heaps about AMP. We consider it’s an integral a part of the way forward for electronic mail advertising. It drives increased conversion — we examined it, sure. Nevertheless, many firms nonetheless don’t use it. Why do they neglect this chance? As a result of some suppose it’s time-consuming, which isn’t fairly true as a result of implementing AMP is a simple course of now (when you use our pre-built templates or ready-to-use modules). Whereas others simply don’t know in regards to the AMP prospects sufficient.
So, we determined to interact our customers in AMP know-how by introducing AMP and a few wonders it does to emails. And with time, we’ll present them the right way to construct these parts sooner than you write a paragraph of promo textual content on your emails.
To indicate all of the “wonders” AMP is able to, we determined to construct a sequence of emails with parts of gamification, which can also be, in our opinion, the way forward for electronic mail advertising. Later on this put up, we’ll share the samples of the emails with Quizzes we constructed for this marketing campaign.
When solely planning this sequence, we set two targets:
-
Introducing the facility of AMP, and persuade shoppers to begin utilizing it for his or her future campaigns.
-
Creating gamification mechanics that may be EASILY reused by varied companies.
Let me dive into our outcomes…
Goal 1. Introducing the facility of AMP to our prospects
Mission accomplished efficiently.
Recipients actively participated in our quizzes. Later, in conversations with customers, we discovered that many would deliberately give incorrect solutions simply to see what occurs subsequent.
We obtained actually 1000’s of requests, like “Construct an identical quiz for me” and 1000’s of “How did you construct this electronic mail?”.
Our emails with Quizzes had been extensively mentioned in a number of communities.
We hope we are going to assist AMP get extensively utilized by most firms. It’s not an conceited assertion. We simply know that AMP is well applied but has a optimistic affect on conversion. And we need to assist everybody expertise that.
Goal 2. Creating gamification mechanics that may be EASILY reused by varied companies.
Mission accomplished.
Creating gamification mechanics for emails took a day, every. We would have liked time to develop and check them. However shoppers can simply use our module templates to construct an identical electronic mail in below 10 minutes. They’ll solely have to edit colours and change our questions with theirs.
Additionally, as we would like AMP to be applied in emails as simply as writing a paragraph of textual content for emails, we:
-
launched Stripo Knowledge Service to let customers join emails to our Knowledge storage or to exterior storage like Google Drive through Zapier. Completely no programming abilities wanted. That is required for storing and getting access to customers’ responses;
-
launched Stripo Knowledge Supply to let customers present their recipients with real-time content material;
-
added some modules with AMP varieties and AMP questionnaires to the Modules part;
-
begin a sequence of weblog posts with a step-by-step information on the right way to construct AMP emails simpler.
Stripo AMP Quiz Sequence: Demonstrating the facility of AMP to customers
What’s one of the best ways to attract folks’s consideration to sth? — Proper, video games… Regardless of age, or place.
As we mentioned above, we ran the “AMP Quiz” electronic mail marketing campaign. It consisted of three emails; every had parts of gamification.
E mail 1. Stripo Quiz: Take part to win
Right here’s a pattern of our first electronic mail. As you possibly can see within the instance beneath, each reply — appropriate and incorrect — is adopted by a brief story/clarification.
So, all the electronic mail consisted of three questions, and customers had been requested to decide on the appropriate reply.
Query 1. Learn how to pronounce Stripo:
-
[straɪp-oʊ];
-
[strɪp-oʊ].
Query 2. What’s the hottest electronic mail shopper (in line with Litmus):
-
Outlook;
-
Gmail;
-
Apple iPhone;
-
Apple Mail.
Query 3. Learn how to replace a header or a footer in 100 emails with Stripo directly:
-
electronic mail our assist staff, they’ll do it for you;
-
use sensible parts;
-
use synchronized modules;
-
rent a staff of 100 folks.
When recipients clicked on the right reply, this reply would get inexperienced. In the event that they clicked on the wrong reply, it will get purple, however a slot with the right reply would get inexperienced simply to point out customers the right solutions.
Right here’s the hyperlink to the online model of this AMP electronic mail to test it out.
The right solutions had been:
-
[straɪp-oʊ].
-
Gmail (as of April 2020).
-
Use synchronized modules.
E mail 2. Stripo AMP Quiz: Clear up the Rebus
Right here’s what it appeared like:
Recipients had been requested to unravel the rebus, as you possibly can guess from the e-mail topic.
We designed it as a chat… It appeared like recipients had been actually speaking to a chatbot or a consultant of customer support.
Within the enter discipline, customers might enter something. And that is what they really did 🙂
Right here’s the hyperlink to the online model of this AMP electronic mail to test it out.
The right reply was:
E mail template designer.
Most customers guessed it.
Nevertheless, some respondents would say:
electronic mail template debugger; electronic mail template supply; electronic mail template divider; electronic mail template deleted; electronic mail template deconstructor; electronic mail template declaimer; digital advertising professionals; advertising govt; OMG!; that is fairly loopy; simply testing…; I don’t know the reply; inform me the reply; assist!
The final seven solutions are my favourite. The final three solutions got by one individual.
As we mentioned, many customers would deliberately enter incorrect solutions simply to see what would occur subsequent.
E mail 3. Stripo AMP Quiz: You didn’t count on this
This was the final electronic mail within the sequence. We requested customers to unravel the crossword. Query 2 was already answered.
Customers needed to give solutions to 4 different questions.
If completed proper, they might see the “Congratulations” notification.
Right here’s the hyperlink to the online model of this AMP electronic mail to test it out.
The right solutions had been:
-
E mail.
-
Animation (Reply that was already entered).
-
Timer.
-
Banner.
-
Font.
Most recipients solved this puzzle appropriately.
Outcomes of this sequence
Initially, we’re glad we achieved our targets. We managed to barely popularize AMP and gamification. Customers need to implement this mix of their campaigns. They now see that constructing AMP emails is simple, and doesn’t take lengthy.
And naturally, as a result of AMP brings revenue. Bear in mind our check with AMP varieties?
Second of all, we all know now that just about half of our recipients noticed the AMP model of our Quiz, half — noticed the HTML model. We consider this quantity (proportion) could be the identical for you.
Third of all, it confirmed which Stripo merchandise our customers don’t know of. We’ll work on the popularization of the “Synchronized modules” performance as they’re actually helpful — they permit updating 100 emails directly.
Extra importantly — now our shoppers know that we’re [straɪp-oʊ], not [strip-oʊ].
Kidding ?
Query our customers continuously ask us in emails
In fact, we’re going to checklist solely these which can be associated to AMP.
1. How do I see recipients’ solutions?
All of the emails proven above include the amp-form part. Which means that to be able to see the solutions you must join your emails to information storage.
For these functions, you should use your server or Stripo Knowledge Service.
If you happen to select possibility 2, all customers’ responses might be saved in your Stripo account, it’s possible you’ll obtain them as a CSV-file. Discover a step-by-step information right here.
You may additionally select any exterior storage, like Zapier. On this put up, we confirmed the right way to join your electronic mail Kinds to Google Sheets through Zapier. That is a simple course of, actually.
Then your customers’ solutions might be delivered on to a selected file on Google Drive.
2. Safety questions
AMP is safe by itself. Solely trusted customers who beforehand obtained whitelisted with Google and Mail.ru are allowed to ship these emails.
All customers’ responses saved on our aspect are additionally totally safe.
Nevertheless, when you favor utilizing an exterior service, it’s possible you’ll join Google Drive to Zapier, this connection is safe. Or use your servers.
3. How do I construct an AMP Questionnaire?
We’ll present in our subsequent weblog put up, which is the beginning of the sequence of weblog posts devoted to AMP, the place our Net developer/HTML designer Liubov Rolenko will present the right way to construct amp emails sooner than you write copy on your emails.
4. What do I do to ship AMP emails?
- get whitelisted with Google;
- repair all of the bugs if any happens. You will note them within the Preview mode (in any other case customers will see HTML electronic mail);
- add the fallback — HTML model — on this electronic mail;
- make it possible for your ESP/CRM is able to sending AMP emails;
- remember the fact that at the moment solely Gmail (each internet and cellular apps on all OSs) and Mail.ru are able to rendering AMP emails. Yahoo will be part of the checklist quickly;
- AMP emails lose their AMP parts when you ahead them.
Remaining ideas
We shared with you what inspired us to construct AMP sequence, truthfully shared our outcomes. And extra importantly — you now know that constructing AMP emails takes you below 10 minutes. You might have a chance to get these emails in your inbox to attempt them out.
