Stripo: Annual Report — Stripo.e mail

This 12 months is coming to its finish — we’re wanting again on our ups and downs.

It was wealthy in numerous occasions. Fortunately, most of them have been optimistic, others taught us what to and what to not do.

A few of them are value mentioning right here:

1. Development and fascinating details about customers in numbers

Stripo is a really younger product. This 12 months we’ve grown up from 2.7K to 32K customers with 1.1K lively payers.

What we’re pleased with is that 56% of the registrants hold utilizing our instrument.

We’re additionally pleased to say that 20% of the Stripo customers are Businesses.

Trick from Stripo: only a month in the past, we added the flexibility to get registered with us through the use of the Fb and Twitter accounts. The previous alone drove 5.2K registrations. Implement this registration type, too.

This summer season, we launched Plugin, an answer for the SaaS providers the place e mail communication with shoppers is the core exercise; it’s been put in 312 instances.

After we simply began, the ratio of English- and Russian-speaking customers was 50/50%. Now, 74% of our customers are English-speaking, 16% are Russian-speaking customers, and others converse Ukrainian, Spanish, French, Italian, German, Portuguese, Indian, and many others.

We have gotten a world product. This truth made us consider being a multi-language instrument. And our new web page’s interface can be translated into 7 languages.

So long as our builder now speaks 4 languages — English, German, Ukrainian and Russian, you could assume we all know French and Dutch, as properly. Some customers converse these languages when reaching out to us by way of e mail or Intercom ?

Because of Google Translator, we will help them, too ?

2. Options launched in 2018

Amongst all kinds of the options we launched this 12 months, we wish to spotlight the next ones:

In 2017, we had integration with Mailchimp, eSputnik, GetResponse, and Gmail.

In February 2018, we requested you to reply just one query, “What ESP would you want us so as to add?”.

You spoke — we listened.

This 12 months, now we have added direct export to the next advertising automation methods:

1. Salesforce
2. Hubspot;
3. SendGrid;
4. Marketing campaign Monitor;
5. SendPulse;
6. Fixed Contact;
7. Braze;
8. Mailigen;
9. Unisender.

Nonetheless, 64% of our customers export emails as HTML archive and HTML information.

We’re actually curious who you might be and why you retain doing this ?

We’ll recognize it if you happen to tell us. And if we should always combine with extra ESPs, simply tell us.

Fast query: each month, 1,000 emails completed isn’t exported. Guys, what do you do with these emails? You can’t simply copy and paste the code, as a result of the possibilities are the structure is damaged. The emails you copy this manner wouldn’t have the CSS code;

• Direct export to Outlook (as OFT information)

On Could 21, we launched this feature.

Nobody anticipated it to be generally used, but 5.74% of all emails are exported to this explicit e mail consumer;

Per some customers’ request, we added this feature. Now, virtually 7% use it.

We are able to consider the 2 methods of utilizing it:

1. downloading after which printing it for additional approval;
2. attaching these information to reviews.

If there are another methods we nonetheless don’t know of, would you be so sort as to tell us, please? ?

We allow our customers to add customized fonts. They’re relevant to menus, contact info and another texts in emails, besides banners. As a result of for banners, we already supply 42 particular fonts;

Merge tags are step one to personalization. As we all know, mentioning buyer’s title in e mail will increase CTOR by 40%;

We discover this feature essential for promo and seasonal campaigns as they’re meant to induce the purchasers and allow them to know the way quickly the coupon will expire. We’ve launched it on September twenty eighth, to this point it has been utilized in numerous emails for like 2,200 instances;

Ranging from August 12, we offer our customers with the “Picture rollover impact” primary block. It’s important for promo campaigns to save lots of treasured room in emails, it helps make distinctive teasers, and many others. It’s value noting that the picture rollover impact you create with Stripo, is net protected — works in all e mail shoppers, besides some variations of Outlook;

If you’re not the one one who has entry to emails in a undertaking account, it’s necessary to know when and by whom the final adjustments have been made.

3. Our content material progress

This 12 months we created 180 e mail templates and added them to the library. Now it has 300 ready-to-use e mail templates. They’re divided into numerous classes, like seasons, industries, varieties;

In 2018, we enriched our weblog with 69 new posts. We hope you discover them helpful and informative;

We added 31 new video tutorials to our Youtube channel. Subscribe to us, go away feedback;

2018 was wealthy in numerous occasions. We featured in quite a few American, and European opinions. We have been in contrast not solely to different emails builders however to the ESPs too, as they’re our opponents too for his or her built-in editors.

Some academic facilities in Russia and the Netherlands use our instrument of their academic applications.

Word for academic facilities: if you wish to use our instrument in your programs, attain out to us by way of e mail to debate the main points — and we are going to give you a free enterprise account.

Additionally, we contributed weblog posts to 19 corporations like ContactMonkey, EmailMonks, TemplateMonster, and lots of others.

4. Occasions we attended this 12 months

We have been fairly lively this 12 months. Attended:

• E mail Improvements Summit 2018, Las Vegas, USA

We listened to reviews on HTML typography in emails by Paul Ethereal (Past the Envelope), personalization in emails by Genevieve Longtin (Sharecare, Inc.), a number of audio system reported on interactivity in emails. I even made to interview John Thies, Co-founder of E mail on Acid, he defined to us why e mail accessibility is vital for marketing campaign’s success;

• Internet Summit 2018 in Lisbon, Portugal

Right here, we have been honored to get private acquaintance of Adrian Cockcroft, Vice President at Amazon Internet Companies, Younger Sohn, Chief Technique Officer at Samsung, Lisa Jackson, Apple’s Vice President, Toni Blair, former PM of the UK and lots of others;

October 2018, we joined the ProductHunt platform the place bought greater than 638 upvotes. I wish to thanks to your assist and help.

• The Fifth Annual EmailConference, Kiev, Ukraine

Our Product Designer Roman Burdyga launched Stripo.e mail to the Ukrainian Market;

• Litmus Stay, Boston, Massachusetts, USA

We acquired plenty of helpful info on traits in emails advertising, on hyper-personalization and A/B testing. Right here, we met Chad S White, Analysis Director at Litmus;

• Digital Summit, Chicago, USA

Right here we listened to many reviews on digital advertising. Have been astonished to search out out that about 25% of all reviews have been on e mail advertising in comparison with 10% in 2017. This implies e mail advertising is simply rising.

All of the audio system talked about e mail automation and demand on segmenting push notifications;

• StartupGrind, Dnepr, Ukraine

We made it to attend and take part as audio system within the Finish-year-party held by Startup Grind in Ukraine.

5. How we repair bugs, or our buyer help

I wish to emphasize that the standard of the Stripo builder is our #1 precedence. We run quite a few exams and auto-tests to ensure all the pieces works advantageous — 320 exams in 2018.

Each time, when launching a brand new characteristic or fixing some bugs (760 this 12 months), in different phrases, as soon as some adjustments have been made to the code, we run an computerized take a look at of the system. Half of those exams are made by our builders manually as part of the technical upkeep.

When solely launching our product, we determined to not have our buyer help service. I used to be the one one who answered all calls, who assisted our customers by way of e mail and Fb.

So long as we a world product, I might obtain cellphone calls even at 2 AM. My household bought used to late evening cellphone talks ?

Immediately, there are 7 of us, and this isn’t the ultimate variety of customer support division staff. You will get our certified assist by way of Intercom, Fb, E mail.

Nonetheless, I generally get late evening calls ?

Our NPS (internet promotional rating) is 9.0. We’re pleased with it.

Thanks for estimating us so excessive and to your belief in us.

Closing phrases

We loved this 12 months as a result of we spent it with you. We do our greatest to facilitate the e-mail creation course of for you.

And when you’ve got any ideas on methods to make our instrument even higher, please be happy to contact us by way of e mail or Fb.

Sincerely, Dmitry.