All year long, there are various alternatives to advertise your on-line retailer– from new product launches, restocks of your finest sellers, and gross sales occasions centered across the holidays, anniversaries, and extra. Electronic mail advertising and marketing is an effective way to achieve your audiences with related, personalised content material that may assist increase your gross sales , whereas additionally selling your model. For those who use Shopify or WooCommerce, ActiveCampaign helps you optimize your advertising and marketing automation technique, by letting you sync product choices out of your on-line retailer and utilizing that info to create focused campaigns, and automations that drive new product launches, cross-sell, and upsell alternatives 12 months spherical.
What’s Product Catalog?
The brand new product catalog characteristic helps you to join your on-line retailer and pull deeper product knowledge into ActiveCampaign like stock, dimension, model, and shade on high of current fields. You may then use this info to energy pre-built automations, construct superior segmentations, and design lovely, personalised e-mail campaigns that drive conversions and repeat purchases.
Use Product Catalog to reinforce your e-mail advertising and marketing
Utilizing superior segmentation throughout the e-mail designer, you may construct focused emails primarily based in your viewers’s pursuits, profile, location, and shopping behaviors and populate merchandise that they’re probably to purchase. You may herald related product info via varied filters, product sorting capabilities, or manually choose the merchandise that you simply need to spotlight in a focused e-mail marketing campaign for distinctive buyer segments. You may filter and kind your product content material primarily based on:
- Stock
- Bestsellers
- Finest Ranking
- Common Ranking
- Value
- New arrivals
- Just lately added
- Sale
You even have the pliability to customise your e-mail campaigns with totally different merchandise, photos, or gives primarily based on the circumstances you set –including one other layer of personalization.
Use Product Catalog knowledge to automate workflows
With product catalog you may set off quite a few automations primarily based in your on-line retailer knowledge. Right here’s a couple of examples of e-mail campaigns that you may automate:
- Remind prospects of merchandise they left behind of their buying cart
- Ship a new arrivals spherical up primarily based on visits to your web site’s new arrivals web page
- Advocate merchandise primarily based on pursuits and previous purchases to drive repeat enterprise
- Cross-sell totally different services to drive consciousness and up your gross sales potential
- Promote a sale or low cost code to encourage model loyalty
- Ship transactional messages like account creation affirmation, subscription confirmations, order confirmations, supply updates, and extra.
There’s no higher time to check out a product catalog than in the course of the busy vacation season! Think about reaching out to your prospects with related and personalised product messages forward of Black Friday, Christmas and Cyber Monday sale occasions. And bear in mind, whether or not you’re prepping for an enormous vacation or simply planning your subsequent huge marketing campaign, ActiveCampaign’s ecommerce instruments aid you take advantage of each e-mail ship!
