Superior Push to Amplify and Improve Push Notification Supply

Push notifications are important now, greater than ever. For customers, it’s a supply of receiving important info. Whereas for entrepreneurs, it is a crucial communication software to get customers’ consideration and have interaction with customers, even when they don’t seem to be energetic on the app. Based on our newest survey, the amount of push notifications despatched in Q1 2021 vs. Q1 2022 has elevated by 40%. However right here’s a caveat. 

With the surge in apps obtainable on the app retailer or play retailer, it has develop into difficult to have interaction with and retain customers on the app. Including to this impediment is the issue of making certain impressions or supply of push notifications.

Why do Push Notifications fail to get delivered?

Supply failure can happen due to consumer inactivity, opt-outs, community points, and OS/machine restrictions. The device-level restrictions ‘kill’ the background processes and limit FCM/APNs from delivering a push notification, and are persistent primarily in Chinese language OEMs, together with Xiaomi and Huawei. So regardless of how focused or personalised your marketing campaign, low supply will yield decrease opens and consequently decrease conversions, rendering your efforts futile.

So is there an answer?

Introducing Superior Push by WebEngage

Among the many numerous causes for supply failure, one purpose we will management and actively enhance upon is OS/machine degree restrictions. That is the place our 2-step mechanism ensures most impressions for each push notification you ship to your customers.

Step 1 – Increasing the present push notification supply mechanism past FCM and APNs

Our enhanced supply assist for Xiaomi and Huawei push providers helps with simply that within the case the place device-level restrictions forestall supply by way of FCM (Google’s cloud messaging service).

Step 2 – Going the additional mile, making certain most supply of your push notifications

In case of undelivered push notifications, our system bypasses the standard route (by way of FCM) and re-attempts supply by way of our amplification servers.

Supply failure can happen due to consumer inactivity, opt-outs, community points, and OS/machine restrictions. The device-level restrictions ‘kill’ the background processes and limit FCM/APNs from delivering a push notification, and are persistent primarily in Chinese language OEMs, together with Xiaomi and Huawei. So regardless of how focused or personalised your marketing campaign, low supply will yield decrease opens and consequently decrease conversions, rendering your efforts futile. 

Let’s dive in to grasp this higher.

The influence of enhanced supply on Push Notifications

Most push notifications are despatched by way of FCM (Google’s cloud messaging) for Android and thru APNs for iOS gadgets. Integrating Xiaomi and Huawei push providers on the WebEngage dashboard can counter the device-level restrictions to make sure most supply of push notifications. The best way we enable you obtain that is easy. For any push marketing campaign, if the choice of enhanced supply is chosen, our system makes an attempt simultaneous supply by way of FCM and Xiaomi, and/or Huawei. The simultaneous supply try can uplift the supply charge by as much as 30%. Nonetheless, we perceive that spamming the end-user shouldn’t be in anybody’s greatest curiosity, so we make sure that regardless of supply makes an attempt by way of a number of avenues, customers obtain the notification solely as soon as. 

leverage enhanced push supply on the WebEngage dashboard?

Now we have an added integration for Xiaomi and Huawei push providers on the WebEngage dashboard. To get began, replace your respective push credentials on the Integrations web page. Seek advice from our developer paperwork on how you can combine Xiaomi and Huawei push providers in your dashboard.

As soon as the combination is full, the choice to pick out Xiaomi and Huawei push providers turns into obtainable on the Viewers tab whereas making a push marketing campaign. 

Analyzing the influence of enhanced push supply

You possibly can view the press distribution for every marketing campaign from the distinctive clicks card below Overview to get a way of which machine contributed essentially the most clicks. Sometimes, the supply of push notifications for OEM gadgets, comparable to Huawei and Xiaomi, lies wherever between 30% to 45%.

With our enhanced supply mechanism, supply of push notifications will be amplified wherever between 50% to 75%.

Learn our data base for extra info on the identical.

Augmenting supply with our amplification servers

Moreover increasing machine assist for Xiaomi and Huawei push providers, our system is continually working within the background for push notifications that nonetheless stay undelivered. Our amplification servers try supply for every marketing campaign despatched by way of the WebEngage dashboard. We observe a easy mechanism the place our SDK interacts with the server to test and re-attempt supply to the consumer’s app.

Consider our amplification servers as a security web, making certain that your push notifications land in your consumer’s inbox, bypassing FCM or enhanced supply choices for undelivered notifications. It might probably present upto 30% uplift in clicks and upto 20% uplift in conversions. 

You can analyze the real-time influence of our amplification efforts in your campaigns by way of the stats highlighted in inexperienced. All it’s essential do is improve/combine your Android apps with the most recent SDK model, and we’ll handle the remaining!

Wrapping Up

Superior push may help you attain a wider viewers bypassing the problem of a failed supply. We hope you benefit from this characteristic and share your suggestions. Should you want extra help, get in contact together with your Buyer Success Supervisor or attain out to product@webengage.com to get began.