In america, vacation procuring is nice for enterprise. On common folks spend $843.4 billion in the course of the vacation season. And Cyber Monday (Nov. twenty eighth) has turn out to be a well-liked vacation kickoff for ecommerce. This yr it’s anticipated to prime $11 billion in gross sales.
Internet hosting giveaways all through the weekend and even earlier in November is a profitable technique to seize these buyers and draw them into your ecommerce retailer. The trick is to decide on your assets fastidiously and to be particular in regards to the giveaway parameters like location and timing.
Use these Thanksgiving giveaway concepts to jump-start your promotion technique and draw enterprise to your website.
Why you need to host a Thanksgiving giveaway
Interactive advertising and marketing is memorable. It helps generate leads and will get extra engagement than conventional social media posts and different content material. One of these advertising and marketing is geared toward constructing relationships with clients moderately than merely attempting to get them to purchase your merchandise.
Giveaways are efficient as interactive content material, bettering your model consciousness and producing new leads. When folks know they’ve the potential to win a prize, they’re extra more likely to work together along with your model on-line, together with trying out your web site. These ecommerce giveaway concepts will assist you to discover new clients in time for the vacation procuring rush.
8 Thanksgiving giveaway concepts
Competing with massive retailers is daunting for any small enterprise proprietor. Internet hosting a Thanksgiving giveaway helps create buzz round your ecommerce retailer, main extra folks to click on “add to cart.” Use these Thanksgiving giveaway concepts to raise your vacation season.
1. Turkey dinner giveaway
Whereas a bit uncommon for an ecommerce retailer, one of the crucial frequent Thanksgiving-related giveaway prizes is a turkey dinner. It’s interesting as a result of it saves folks from having to cook dinner a turkey themselves, and it’s free. Nonetheless, if you probably do enterprise everywhere in the world, it may be a bit difficult.
So first, you need to determine should you’re going acquired attempt to preserve it native or should you’re going to maintain every part on-line.
Holding it native
The wonderful thing about staying native is that it offers you a chance to help your neighborhood whereas letting them find out about your ecommerce enterprise.
Nonetheless, when attempting to do a Thanksgiving dinner giveaway the normal means, you’ll need to be particular in regards to the location of the giveaway and the winner. In any case, you don’t need somebody from Seattle, Washington profitable a Thanksgiving dinner that needs to be picked up in Dallas, Texas.
To do that, associate with a neighborhood restaurant, grocery retailer, or catering firm and make sure you checklist out the competition restrictions in keeping with location and when the dinner needs to be picked up. Additionally, be clear on whether or not or not the dinner is pre-made and able to eat, frozen, or able to be cooked by the “house chef.”
On-line on a regular basis
If you wish to broaden your potential contestant pool, associate or buy the dinner from a longtime Thanksgiving meal supply service comparable to Harry & David, Omaha Steaks, Perdue Farms, or Goldbelly.
Decide the corporate and the meal upfront, then promote your giveaway marketing campaign to their supply space.
If it’s not in your finances, you don’t need to go all out with a full dinner. Take into consideration providing up items of a dinner. Turkeys, roasts, hams, and pies are all the time good bets for a Thanksgiving giveaway.
Construct curiosity and pleasure by posting on social media {that a} large giveaway announcement is coming. Begin every week or extra upfront, relying on how lengthy you’re going to run the competition, then create an enormous announcement for the giveaway itself. Use key phrases and phrases in your descriptions to enhance your ecommerce website positioning and improve visibility on your contest. And, as all the time, embrace a customized hashtag together with different, related, hashtags.
2. Weekend getaway
The vacations are a annoying time. Thanksgiving giveaway concepts don’t need to be centered on meals or reductions. As an alternative, encourage folks to get away and calm down for the weekend, decompressing from vacation insanity.
Holding it native
Holding issues native is an effective way to get to know your neighborhood enterprise companions. Go to their areas, allow them to know what you’re planning, and see in the event that they wish to associate with you. For additional leverage, and to allow them to know you’re a professional enterprise, allow them to understand how a lot enterprise you probably did on-line final yr, present them your social media following, and description the way you envision the partnership will work to profit each of your companies.
On-line on a regular basis
Going after a broader viewers and attain doesn’t imply you need to go all out with a visit to a flowery resort. As an alternative, help one other ecommerce retailer that provides spa-like items comparable to facial lotions, foot soaks, or tub bombs. Higher but, make your giveaway unique by selecting objects from a number of shops and creating a singular reward basket that may’t be bought wherever.
TIP: To extend your gross sales, tie entries to transactions above a sure greenback quantity.
3. Reductions
Encourage folks to do their vacation procuring with you by giving them an opportunity to win a web-based low cost. You should use a easy entry type in your web site encouraging folks to join your publication for the possibility to win.
To entice extra folks to enter, make the low cost worthwhile, or provide a particular deal on a big-ticket merchandise that you just by no means placed on sale. Let folks know what the prize is and the right way to enter, then promote the competition in your web site and in your social media feed.
To extend engagement and broaden your social media viewers, host a Fb contest and have members like, share, and remark to enter.
4. Host a social media photograph contest
Let your followers promote your ecommerce retailer with a social media photograph contest. You may make this contest Thanksgiving-themed by having them use your merchandise in their very own vacation preparations. Embrace a branded hashtag and a extra generic hashtag like #ThanksgivingDecor. The branded hashtag can be utilized to trace entries, whereas the generic hashtag will make the competition extra seen on-line.
You possibly can provide any prize you need, however a money prize usually attracts essentially the most curiosity.
5. Reward basket giveaway
Whereas this was briefly talked about above, I wish to deliver extra consideration to it as its personal distinctive giveaway.
One of many nice issues about reward baskets is that when particular person, associated objects are bundled collectively in a gorgeous container, they immediately have extra perceived worth as a result of when every part is in a single place, it saves the consumer time. The identical factor goes when freely giving a present basket. The winner has the choice to both take pleasure in it themselves or save time on their vacation procuring by regifting it to another person.
To create your greatest reward basket giveaway, both use your personal merchandise or maintain a co-branded contest with different ecommerce suppliers to create a themed basket that provides complementary merchandise. For instance, should you promote clothes in your ecommerce website, you possibly can associate with a retailer that provides equipment, footwear, or make-up to create a fall or winter outfit.
6. Grocery giveaway
Together with the catered turkey dinner, the grocery giveaway is one other common Thanksgiving giveaway thought.
Holding it native
By providing a grocery reward card, you’re giving your clients the possibility to save cash on their vacation meal preparation. Once more, if doing this one with a neighborhood retailer, be particular about who can enter and the place the reward card is legitimate.
On-line on a regular basis
As an ecommerce store, with clients which will come from everywhere in the world, you may wish to provide a Visa reward card so you may increase the giveaway to your whole present clients, in addition to potential clients whereas making certain the winner can use it wherever — together with your ecommerce retailer.
7. Free kitchen instruments
Assist folks prep their Thanksgiving meal by providing free kitchen instruments and provides. You possibly can create a present package deal containing all of the necessities wanted to make the right dinner. This prize is nice for a web-based recipe contest that house cooks can use to share their favourite dishes. Encourage extra participation by making the competition a recipe swap.
TIP: To maintain prices down, make your kitchen instrument giveaway particular to a single sort of dish comparable to “favourite sides,” “greatest stuffing,” or “excellent pies.”
8. Adorning giveaway
Give your clients the possibility to nail their Thanksgiving tablescape by providing free décor. You possibly can create a package deal that features candles, centerpieces, silverware, and anything they should elevate their house for the vacation.
This prize additionally pairs properly with a photograph contest. You possibly can encourage members to showcase their greatest design abilities or change it up and award the prize to the particular person with the worst tablescape. Make it enjoyable to encourage participation!
Learn how to promote your contest
When you’ve selected a Thanksgiving giveaway, put it up for sale to get folks to take part. Be certain that the foundations are clearly communicated in each promotion marketing campaign.
To get essentially the most out of your Thanksgiving giveaway, use these promotion methods to spice up engagement:
- Create a touchdown web page in your web site for the competition so folks can learn by all the small print, comparable to contest size, guidelines for entry, and different phrases and situations that affect participation — comparable to age limits or location.
- Promote your contest by on-line advertising and marketing channels together with your e-mail checklist, social media accounts, and web site.
- Provide an incentive to those that share the promotion, like extra entries for posting on their social media.
- Seize new customers with optimized social media posts that showcase the prize and generate pleasure for coming into.
- Embrace key phrases and phrases like “giveaway” or “Thanksgiving giveaway” to spice up your search engine efficiency.
- Publish blogs and movies about your contest and think about working promoted posts on social media to focus on a wider viewers.
Operating your Thanksgiving giveaway
A fastidiously deliberate and considerate giveaway can enhance your vacation visitors and assist you to seize the next proportion of vacation gross sales. Maintain constructing your buyer relationships this vacation season by providing a prize that resonates along with your purchasers, making the competition enjoyable, and selling it in quite a lot of locations.
TIP: Add entry kinds to your web site to seize e-mail addresses and generate new leads with each entry. As soon as your contest has ended, you may ship promotional emails and different content material to those new clients.
