The 15 Finest Autoresponder Software program in 2022 (Plus Free Autoresponders)

These days, electronic mail advertising and marketing is an integral element of any advertising and marketing technique. In actual fact, 59% of entrepreneurs say electronic mail is their largest supply of ROI.

In terms of electronic mail advertising and marketing, the autoresponder sequence is a generally used however usually under-appreciated a part of the method.

Autoresponders are a method to dip your toes into electronic mail automation. They’re sometimes the best type of advertising and marketing automation to execute when establishing your campaigns — however, when accomplished properly, they are often extremely highly effective for bringing in extra prospects and income.

Right here, we’ll cowl what autoresponders are, and which autoresponder software program options you would possibly take into account implementing to your personal enterprise.

You possibly can select the variety of messages that seem in an autoresponder sequence, and you’ll select once they’re delivered. For example, some autoresponder sequences solely have one follow-up message, which is typically only a “Thanks” message for subscribing to the e-mail record:

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In different instances, the autoresponder could be fairly sturdy, and ship a collection of on-boarding emails that escalate in persuasion, generally culminating in a gross sales pitch. That is typical in digital industries, the place your electronic mail record is the first gross sales channel to launch your merchandise.

For instance, Ramit Sethi begins his autoresponder sequence with a pleasant and informational electronic mail message:

Over the course of a number of emails, the reader will finally obtain a gross sales pitch (or just a few electronic mail gross sales pitches). This permits the reader to heat as much as your model, and your content material. By the point you’re providing your services or products, you need to’ve already offered a ton of informational worth, like this:

Generally, an autoresponder can act because the precise lead magnet used to get somebody to enroll in your record. A superb instance of that is gated electronic mail programs.

CXL, for example, makes use of a gated “enterprise conversion optimization” electronic mail course to get individuals to enroll in their record. The deliverable is only a time-based sequence of electronic mail classes — in different phrases, an autoresponder.

Whereas the execution could be fairly totally different relying on what you are promoting, your trade, and your targets, all autoresponders will let you automate electronic mail sequences based mostly on timing and electronic mail sign-up kind.

Subsequent, let’s dive into among the greatest options available on the market.

1. HubSpot

HubSpot affords one of the highly effective autoresponder capabilities available on the market. Significantly in case you’re utilizing different instruments in HubSpot’s Advertising Hub, corresponding to our kind builder and popup types, you possibly can simply arrange auto-response emails upon kind submission.

At a excessive degree, there are two methods to ship an electronic mail response to contacts who submit a kind in your web page:

• Arrange a follow-up electronic mail within the kind choices in your HubSpot web page
• Ship an automatic electronic mail by way of a workflow (Advertising Hub Skilled and Enterprise solely)

For the previous possibility, it is fairly a easy setup. You merely arrange a follow-up electronic mail to be delivered upon kind submission (full directions right here).

Nonetheless, by way of HubSpot’s workflows you will get fairly sturdy together with your concentrating on and follow-up electronic mail project. For example, you possibly can break issues down by contact property knowledge you’ve got collected, like firm dimension or which service the subscriber is excited by. This lets you tailor your follow-up emails to make sure they’re extra useful and customized for the consumer.

As well as, you possibly can set a sequence of a number of autoresponder emails, and also can embrace behaviorally triggered messages — the choices are just about infinite.

When you’re simply utilizing HubSpot’s kind builder, you possibly can nonetheless simply combine with one other autoresponder answer on this record to get a easy setup working.

2. GetResponse

GetResponse is a full-suite advertising and marketing platform that provides instruments together with touchdown pages, webinars, and types, however their strongest device is probably going their electronic mail automation performance.

Like others on this record, GetResponse can set off emails based mostly on a number of standards, corresponding to behavioral triggers, contact property triggers, and time-based triggers (i.e. autoresponders).

Their autoresponder characteristic is definitely fairly versatile. You possibly can construct electronic mail follow-up sequences with the next options:

• Limitless messages per day
• Superior timing management
• Easy cycle administration
• Day-of-the-week choice
• Drag-and-drop message administration
• Fast message edits

Generally I’ve discovered the usability of GetResponse to really feel difficult when attempting to do superior automation, however constructing time-based autoresponders is extremely easy to perform.

It depends upon your record dimension and requisite options, however GetResponse pricing begins round $10 per thirty days (which incorporates primary autoresponders, and an inventory dimension of 1,000).

3. Moosend

Moosend is an electronic mail advertising and marketing and advertising and marketing automation platform, ultimate for eCommerce companies, companies, publishers, and extra. The software program affords quite a lot of lead technology instruments like subscription types and touchdown pages to develop your mailing lists. 

Via Moosend’s autoresponder characteristic, you possibly can create and run a welcome collection to greet new subscribers and provide unique offers. It’s also possible to goal cart abandoners with deserted cart sequences to revive your misplaced income.

Moosend’s superior options embrace:

• Highly effective segmentation and personalization
• Scalable automation workflows
• Simple-to-use marketing campaign editor
• Climate-based situation filters
• Motion triggered messages

This electronic mail platform additionally has highly effective reporting and analytics instruments, superior advertising and marketing automation instruments, and quite a lot of automation recipes that can assist you scale what you are promoting.

Moosend affords a free plan that features autoresponder and automation options. Paid plans begin at $9 per thirty days for 500 subscribers and offers you entry to the touchdown web page builder and extra.

4. Aweber

Aweber constructed one of many first well-known autoresponder softwares, and it is nonetheless extensively used and cherished.

Aweber is a little more costly to start out out ($19 per thirty days for as much as 500 subscribers), however the device provides you all of the vital options it’s good to implement a powerful autoresponder electronic mail system. This consists of segmenting, analytics, sign-up types, templates, and even inventory images.

If you need a simple answer for a comparatively small electronic mail record (something over 25,000 emails will get fairly a bit pricier), Aweber is an effective answer.

5. Klaviyo

Klaviyo is well-known and cherished within the e-commerce world, and so they have among the coolest electronic mail automation options, notably for behaviorally triggered emails.

With Klaviyo, you possibly can set off an autoresponder electronic mail sequence for principally any occasion you possibly can measure (so long as you could have the contact’s electronic mail tackle). This opens up all types of potentialities, corresponding to deserted cart emails, thanks emails after a purchase order, buyer satisfaction surveys after a time window after a purchase order, and cross-sell emails given a sure merchandise bought.

It is essential to notice, Klaviyo is constructed for e-commerce, so it is comparatively inventory constructed for issues corresponding to deserted cart emails. When you’re in e-commerce it is a plus, however in different industries, the characteristic set could be a bit difficult for what you need to accomplish.

In fact, in case you simply need to construct a easy four-email sequence after an electronic mail record join, it is simple sufficient to do.

Klaviyo affords a free tier (as much as 250 electronic mail addresses). When you hit that threshold, it begins at $25 per thirty days and goes up shortly from there (for example, it is round $1000/month for 78,000 contacts).

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6. Mailchimp

Mailchimp is without doubt one of the world’s hottest electronic mail advertising and marketing instruments, and so they have a fantastic (albeit easy) autoresponder performance.

I like two issues about Mailchimp:

1. It is easy to make use of.
2. It is free to start out.

For these two causes, the barrier to entry is extremely low. So, for companies with fewer than one thousand electronic mail addresses, it is a good answer.

Nonetheless, I’ve discovered that, as you scale and your automation turns into extra difficult, Mailchimp turns into a bit too tough to handle. It is arduous to know which electronic mail goes to whom, and when.

Once more, you possibly can start without cost, however after that the associated fee begins at $20 per thirty days.

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7. ConvertKit

ConvertKit is an electronic mail advertising and marketing platform constructed for creators (i.e. bloggers, podcasters, designers, and so on.). It is extremely helpful for entrepreneurs who concentrate on inbound advertising and marketing.

ConvertKit platform’s is straightforward and straightforward to make use of, though it does embrace different options to assist construct your inbound advertising and marketing program — together with types, analytics, and their newer automation characteristic set.

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Pricing begins at $29 per thirty days and that tier goes as much as 1,000 electronic mail subscribers.

8. Autopilot

Autopilot is an electronic mail advertising and marketing, messaging, and automation platform that has billed itself as the best advertising and marketing automation platform to make use of. They’ve a visible editor that’s fairly clear and straightforward to grasp (even with out being a grasp automation nerd).

In fact, their platform permits for fairly subtle messaging and concentrating on, though you possibly can certainly create a easy autoresponder based mostly on a time-sequence as properly.

Pricing begins at one greenback per thirty days for as much as 500 contacts, after which begins at $25 per thirty days for greater than 500 contacts. They embrace a 30-day free trial, as properly.

9. Fixed Contact

Fixed Contact is an easy, simple to make use of, and common electronic mail advertising and marketing device. It consists of primary options, corresponding to templates, record constructing instruments, a drag-and-drop editor, and autoresponder sequences.

It has been just a few years since I’ve used Fixed Contact, but it surely’s the platform on which I initially discovered electronic mail advertising and marketing. I loved it considerably, however discovered it to be irritating when attempting to edit templates, and likewise for any superior electronic mail concentrating on. Though it might have modified, I believe Fixed Contact is greatest for comparatively easy instances.

Their most simple bundle begins at $20 per thirty days, which matches as much as 500 contacts.

10. Omnisend

Omnisend is a well-liked device within the e-commerce trade, with 1000’s of 5-star critiques throughout the Shopify App retailer, G2Crowd, and Capterra. They’ve superior autoresponder options, permitting you to create fascinating advertising and marketing automation workflows that embrace a number of channels: electronic mail, SMS, net push notifications, Fb Messenger, WhatsApp, Viber, and extra.

This permits you not solely to arrange an autoresponders through electronic mail, however through any channel your buyer has consented to utilizing together with your model.

Omnisend, like Klaviyo, is geared in the direction of e-commerce. Nonetheless, in case you’re not within the e-commerce trade, a lot of their e-commerce-friendly options is likely to be misplaced on you. Regardless, Omnisend is a strong autoresponder platform that’s positively price trying out.

They provide a free plan that has primary electronic mail capabilities and is restricted to fifteen,000 emails per thirty days. Their Customary plan begins at $16 per thirty days and consists of automation options.

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The 8 Finest Free Autoresponder Software program Instruments

A number of the instruments listed above have free or extremely low-cost plans, corresponding to Klaviyo and Autopilot ($1 per thirty days). Nonetheless, in case you’re in search of a full record of the most effective free autoresponders that supply unbelievable worth, we would advocate the next six.

Finally, selecting the most effective autoresponder is tough. It isn’t as easy as asking, “How a lot does this price?” or “What options does this device have?”

As a substitute, it is also about asking, “Which autoresponder software program is greatest for my explicit enterprise?”

This query leads you to replicate on what your present tech setup is (which CRM you employ, for example), and the way you intend on rising and utilizing advertising and marketing automation within the months and years to come back.

For what it is price, HubSpot has an reasonably priced introductory plan and we have structured our electronic mail automation plans that can assist you develop. So you possibly can anticipate highly effective and simple-to-use options on the startup degree, after which as you develop, our autoresponders will nonetheless help you, even on the enterprise degree.