There’s no query that TikTok is a serious pattern, particularly with younger individuals. The truth is, greater than with many different networks, TikTok is making large tech CEOs in Silicon Valley lose sleep. This comparatively younger and fast-growing social networking platform appeared “from nowhere” and is now posing a giant risk to all different social media platforms. More and more, this community is likely one of the finest locations to see and be seen.
Need to know why? It virtually goes with out saying, however one of many causes for TikTok’s progress is its runaway reputation with youthful customers. Nevertheless, that isn’t the entire image. This text offers you the astonishing TikTok stats that show why it’s so profitable, and why it’s such a risk to large tech.
These stats are categorized primarily based on:
- Demographics, or the teams of people that use the platform.
- Utilization numbers, or how many individuals use TikTok at sure frequencies.
- Market share, or how a lot of the social media market has been captured by TikTok.
- Promoting income, or the variety of cash manufacturers spend there.
- Income progress, how briskly TikTok’s money will increase.
- Person progress, how briskly individuals join in a given time interval.
- Video views, the whole quantity seen in a block of time.
- Movies uploaded, variety of movies on the platform no matter viewership.
- Lively customers, how many individuals go online usually?
- Whole movies watched, each complete and averages.
- Whole minutes spent watching movies, which signifies if individuals linger for some time
- And extra.
On the finish of this dialogue, you’ll see that TikTok is an actual powerhouse. Even with the media controversy over information safety and Chinese language snooping, it’s a power to be reckoned with.
TikTok is a cell app that enables individuals to create and share movies. A part of its attraction is the flexibility to make movies within the app: customers merely click on a button on the underside of the display to activate the digicam. Plus, you are able to do primary video modifying like brand insertions or stickers.
It’s been referred to as “the following large factor” since its Chinese language launch in 2016. Then, progress exploded with worldwide availability after 2018. As such, this social community is likely one of the most distinguished Chinese language tech merchandise up to now. The TikTok stats we’ll talk about show the success of this platform over time.
16 TikTok Stats that Companies and Entrepreneurs Have to Know in 2023
As you possibly can see, TikTok has turn out to be an necessary power within the social media world. That’s very true if you wish to market your items and providers to the youthful generations. On the similar time, the runaway success of TikTok is threatening the present large tech corporations.
Luckily, as issues stand, TikTok is an effective place to promote whereas persevering with to market on different platforms. That’s as a result of, though TikTok’s viewers is huge, it nonetheless has much less market saturation than different platforms. A fast have a look at TikTok stats will allow you to see how this platform can improve your general social media advertising and marketing. Moreover, you are able to do it in a manner that maximizes ROI by leveraging the simplest channels for every section of your buyer group.
1. Lively Customers – Greater than a Billion
TikTok someday in the past reported 1 billion month-to-month lively customers worldwide. Then again, TikTok remains to be smaller than Fb, with 2.9 billion customers, and Instagram, with 2 billion.
With that stated, if TikTok’s explosive progress continues, it can rapidly rival bigger networks. Whereas it’s at present the sixth hottest platform globally, the community is on observe to hit 1.8 billion members by the tip of 2022. That’s only a bit smaller than Instagram, and it’s straightforward to think about TikTok membership numbers rivaling Instagram by subsequent 12 months.
2. Downloads – Over 3 Billion
The truth is, we see indicators of the speedy progress persevering with, as long as the regulators don’t wreck it on the grounds of being a safety danger. That’s as a result of TikTok has been downloaded 3 billion occasions. It was essentially the most downloaded non-game app within the first six months of 2021, hitting 383 million installs from January to June 2021 alone. And whereas not all people that downloads the app will turn out to be a daily person, it does imply that there’s a lot of curiosity.
3. Development Fee – Nonetheless Quickly Rising
If there’s any doubt in your thoughts that TikTok is rising quickly, it’s helpful to have a look at some international numbers. Between January 2018 and July 2020, TikTok’s international person base elevated by 1157.76%, an enormous proportion by any measure. Moreover, within the U.S., it elevated by 787.86%. That is particularly exceptional contemplating that the US Authorities tried to ban or place restrictions on the platform. And whereas this progress price is probably going unsustainable, it ought to nonetheless stay speedy for years.
Additional Studying: From Beginning to Going World: 5 Wonderful Secrets and techniques for Get Followers on TikTok (for Model New Accounts)
4. Person Engagement – Practically 11 Minute Common Session Size
Arguably, TikTok is essentially the most partaking platform, as a result of individuals spend plenty of time on it. The common session size is 10.85 minutes, which is double the time spent on #2 Pinterest at 5.06 minutes.
Maybe essentially the most fascinating level about common session occasions is that TikTok time exceeds Fb and Instagram occasions. It’s intriguing as a result of the 2 different social networks have a way more intense tradition of updating individuals about customers’ lives. You additionally don’t hear so much about individuals utilizing TikTok to maintain observe of household.
5. Time Spent – Most Addictive Social Media App
Let’s underline the final level. As of 2021, youngsters and youths watched a mean of 91 minutes of TikTok per day, in comparison with 56 minutes per day for YouTube. As well as, it’s value noting that TikTok movies are very brief, so spending over an hour on the platform each day signifies that individuals watch and create plenty of content material in that point
That’s why individuals argue that, in 2022, it’s the most addictive social app, with 28.7 hours spent per thirty days on common. Tellingly, individuals spend so much fewer month-to-month hours on Fb (16 hours) and Instagram (8 hours).
What do these TikTok stats inform us as entrepreneurs? Merely put, now is a superb time to start out advertising and marketing on this platform, as long as your audience would discover TikTok movies interesting. As I’ll point out later, this platform nonetheless has demographics with very low illustration.
6. Video Consumption – 1 Billion Each day
When you think about how lengthy individuals spend on TikTok, it’s in all probability no shock that there are 1 billion movies consumed every day throughout the globe. It is a large variety of movies, and it’s in all probability one motive why the platform general is rising so quick. It might be fascinating to know what number of extra TikTok movies are reviewed of their reposted kinds on different platforms, comparable to YouTube shorts.
7. World Domination – Practically 21% of Web Customers
Most individuals consider technological domination as belonging to Google, Apple, and Amazon. Nevertheless, when you think about the TikTok stats general, you’ll see that this isn’t essentially the case. The truth is, out of 4.8 billion international web customers, 20.83% use TikTok. In fact, many of those individuals are in China, and for that reason, the variety of international customers could also be among the many much less helpful TikTok stats for corporations that don’t do enterprise in sure nations.
8. Market Share within the U.S. – Largest TikTok Viewers
Whereas many People are on a number of social networks, it’s necessary to know that TikTok has round 80 million month-to-month lively customers within the U.S.. Amongst American customers, there are 60% females and 40% males, and sixty p.c of them are between the ages of 16 and 24. 25-44 12 months previous’s account for 26% of the inhabitants. In different phrases, the overwhelming majority of TikTok customers in America are between the ages of 16 and 34.
US-based customers are additionally a big proportion of TikTok’s enterprise. Roughly 136.5 million customers engaged with TikTok on April 2022, making the U.S the nation with the biggest TikTok viewers by far. TikTok customers in Indonesia numbered round 99 million, making them the second-largest person group. In third place was Brazil, with 74 million customers watching brief movies on TikTok. Chinese language customers, technically the biggest complete use of this service, are technically on a special web site referred to as Douyin.
Naturally, with TikTok reaching such a big proportion of People, it’s changing into a major cultural phenomenon. If you tweak the totally different TikTok stats on this part, you will notice that TikTok is handiest at reaching the youthful generations. This is the reason maximizing your ROI on TikTok requires understanding your viewers nicely.
Additional Studying: TikTok Advertising and marketing: 5 Causes Why, 5 Technique Suggestions How, and 5 Examples to Assist You Grasp the Channel
9. Income – 4+ Billion {Dollars}
As with viewership and the amount of content material, we are able to see important progress in income from chosen TikTok stats. For instance, in 2021, it generated $4.6 billion in promoting income, a rise of 142% over the earlier 12 months. That’s plenty of promoting, and it signifies that manufacturers more and more see this platform as worthwhile.
Let’s have a look at some numbers. For a one-day run of the TopView advert — that pops up on customers’ feed once they open the app — the corporate fees as a lot as $2.6 million. In different phrases, being the very first thing {that a} person sees once they go online to TikTok every day is kind of helpful. They are saying that first impressions are a very powerful, and this appears to be true with the most popular web site on the Web.
Maybe it’s no shock, then, that In 2022, it’s on its solution to tripling income to $12 billion. It is a large quantity, particularly for a web site that has been round for a few years. Moreover, when it comes to income, that makes it greater than Twitter Inc. and Snap Inc. mixed.
Income from the U.S is rising too. Within the second quarter of 2022, the video-sharing app TikTok generated greater than 39.4 million {dollars} there from iOS alone. This determine doesn’t embrace android customers, that are additionally main drivers of income. And like many social networks, most of this cash got here from promoting.
Additional Studying: TikTok Adverts Information: 7 Steps to Get Began (and 6 Alternatives You Don’t Need to Miss Out On)
10. Gadget Comparability: Android and iOS – 90% Android
Globally, Android customers make up the vast majority of TikTok members. The truth is, from a worldwide viewpoint, some 90% of TikTok downloads come from Android smartphones. The one exception is the US, the place iOS TikTok customers outnumber Android customers. Nonetheless, there are lots of people who use Androids even within the US.
11. Customers by Gender within the US – Extra Females are TikTok Customers
As with machine use, the numbers are totally different between the US and different nations on the subject of gender. Globally, 57% of customers are Females and 43% are Males. Whereas this isn’t fairly the identical gender breakdown as the final inhabitants, it’s nonetheless a comparatively shut margin. Against this, within the US, 61% of customers are females. These TikTok stats present us that for some motive American ladies are extra dominant on TikTok than they’re in a lot of the remainder of the world.
It’s exhausting to say why that is, and it will be an fascinating subsequent research to seek out out. Nevertheless, one motive is perhaps that there are plenty of cooking-related movies and comparable historically feminine subjects. With the ability to see a recipe demonstrated in a minute or much less could be fairly helpful, particularly if you’re a busy mother with a job and never a lot meal prep time. You’ll additionally discover plenty of life hacks that may equally attraction to this demographic.
12. Customers by Age within the US – Overwhelmingly Younger
As I discussed above, the biggest demographic group for TikTok in the US is between 18 and 34 years previous. Nevertheless, like different TikTok stats, it’s helpful to interrupt that information level down additional, the place we discover that roughly 17.7 p.c of TikTok customers are aged 12-17. One other 2.5 p.c of TikTok customers are aged 11 and beneath, making this a comparatively younger viewers.
If your organization serves a younger area of interest, it’s straightforward to see that TikTok could be pure gold to your model’s advertising and marketing efforts. As an illustration, TikTok’s concentrate on challenges, jokes, and dances robotically appeals to the youthful set. And in case you have watched commercials for youngsters’s clothes and sports activities gear, you’ve in all probability seen a dance-themed commercial. Equally, tutorials for craft supplies, electronics, and comparable gadgets are very interesting.
13. Valuation – Tons of of Billions of {Dollars}
In response to Bloomberg, TikTok is likely one of the most respected startups at $350 billion. That quantity locations it forward of SpaceX and Stripe Inc.
Unpacking this quantity just a little bit does require some context. TikTok is a part of the Chinese language firm Bytedance. It’s additionally not the one product earning money for Bytedance. Moderately, there’s one other platform referred to as Douyin that’s unique to the Chinese language market and its billion-plus inhabitants. The valuation from Bloomberg does embrace each branches of the mum or dad firm.
Even when you think about that valuation-related TikTok stats embrace extra than simply the worldwide model, it’s clear that this social community is large enterprise. And that’s the identical time as a result of it’s a younger social community, is so much much less commercialism on the positioning. This gives a novel alternative for manufacturers targeted on authenticity to make their mark.
14. Most Well-liked TikTokers – How Many Have You Heard Of?
Like different social networks, TikTok has a number of highly regarded content material creators. One of many nice issues about TikTok is that it gives a novel alternative for customers to indicate off their personalities and their humorousness. And for that reason, lots of people can relate to those creators. Like different social networks, many of those standard TikTokers are additionally influencers.
On the finish of June 2022, TikTok creator and comic Khabane Lame was the most well-liked content material creator with over 150 million followers. His movies are identified for displaying a humorousness and presenting a view of on a regular basis individuals. The truth is, many individuals say that it’s Lame’s character that retains them watching.
Charli D’Amelio was within the second place with 145.4 million followers.
Charli is understood for her dance movies. It is a staple on TikTok, courting again to its authentic Chinese language model. Whereas nonetheless in highschool, Charli began her TikTok account, and instantly skilled explosive progress. The truth is, she is so well-known that she was the primary TikToker to realize 100 million subscribers. This makes her a real celeb.
Lastly, singer Bella Poarch ranked third at 91 million followers. A Filipino-American, Poarch usually speaks of her troublesome childhood. Nevertheless, she has a particular expertise for singing, and he or she has turned this into TikTok greatness. Now, she has a recording contract and has began creating her personal music.
As you possibly can see, there’s a comparatively various group of people that have achieved TikTok fame. No two of those well-known TikTok verses have the identical ethnic background or the identical expertise. From a TikTok stats viewpoint, because of this virtually anybody could be profitable. And as a marketer, you also needs to see numerous alternatives to achieve your audience.
Additional Studying: 6 Suggestions To Assist You Discover The Proper TikTok Influencers
15. Content material Creators by Gender – Girls Rule the TikTok Creator Economic system
a put up about TikTok stats wouldn’t be full with out discussing the gender of TikTok members and creators. When individuals open a TikTok account, say are requested to disclose their gender. And whereas it’s doable to reply “neither” or “I want to not say,” we don’t have particular statistics for these people. We additionally want to remember that not all customers who establish as male or feminine had been assigned to that gender at beginning.
Throughout the above parameters, we all know that Roughly 56.21 p.c of TikTok’s content material creators had been ladies, whereas 46.21 p.c had been males. In different phrases, when these TikTok stats had been recorded in August 2021, ladies accounted for almost all of TikTok’s creators. In response to a special measure, a barely decrease 53.79 p.c of the short-video app’s content material creators are ladies.
No matter which estimation is right, there’s a major distinction within the variety of ladies versus the variety of males. The truth that two of the highest three TikTok personalities are ladies additionally appears to bear this out.
General, when you think about the demographics from TikTok stats, the typical person is younger and feminine. Nevertheless, not like Pinterest, the feminine presence is much less overwhelming. With over 40% of customers being male, TikTok is an effective place to achieve the youthful era no matter gender.
16. Most Used Hashtags – #fyp
Like most different social media networks, TikTok makes use of hashtags, to type, and describe the content material. However, what are the highest hashtags? Listed below are three to look at.
The hashtag “fyp”, which stands for “for you web page,” amassed over 18.57 trillion views throughout posts in January 2022. On TikTok, the fyp is equal to a homepage or feed, subsequently, it’s the very first thing that individuals see once they go online. And in consequence, there’s a actual arms race amongst content material creators to attain a spot on somebody’s fyp.
TikTok short-video posts utilizing the hashtag “viral” ranked second, with roughly 6.3 trillion views. Whereas going viral has extra to do with how many individuals discover your content material partaking, utilizing the #viral tag is an effective solution to ask for these likes and shares.
As of January 2022, the hashtag “duet,” which refers to TikTok movies that creators can share, mirror, and touch upon, had gathered round 2.4 trillion views. All people likes to curate content material on social media, so it’s in all probability unsurprising that this hashtag is doing so nicely. And anyway, with its roots in tense and challenges, interacting with different individuals’s content material is a cool factor to do.
Additional Studying: 15 Legit Methods Get Extra Views on TikTok
Conclusion
If these TikTok stats inform us nothing else, it’s that this platform is exploding in reputation and affect. Moreover, any model that’s targeted on younger individuals ought to in all probability have a presence right here. The most important motive for this, in fact, is that so many customers are beneath the age of 35. With that stated, no viewers is so helpful that you must hand over your model voice and consistency. As at all times, the street to success for any model is by staying true to itself.
Hero picture by Rubaitul Azad on Unsplash
