The 22 Greatest Convention Web site Designs You will Need to Copy

A convention web site is a strong strategy to generate buzz about your occasion, reply generally requested questions, and enhance ticket gross sales and attendance.

Since 2020, nearly all of occasions have been hosted nearly — and this pattern will possible proceed in 2022 and past. The truth is, the worldwide digital occasions business is predicted to develop 23.7% annually from 2021 to 2028, in line with information from Grand View Analysis. 

In an more and more digital-first world, a convention web site is extra necessary than ever. As many individuals’s first introduction to your occasion, it could possibly affect whether or not somebody buys a ticket, or abandons the web page solely. 

Under we’ll discover over 20 of the good convention web sites we have discovered. You need to use these examples as inspiration when designing your personal website.

Convention Web site Design Greatest Practices

Earlier than we dive into the examples we have collected, let’s discover some finest practices to bear in mind when designing your personal convention web site.

A superb convention web site design ought to comply with these finest practices:

• Put your location and date above-the-fold: Folks ought to know instantly the place, and when, your occasion is happening. If they cannot discover it simply, they might abandon your web site. Earlier than you dive into audio system or every other data, guarantee your guests know whether or not they can attend within the first place.
• Use interactive components: Movies or animated graphics can go a good distance in direction of making your web site look glossy {and professional}. Plus, video is an efficient alternative to showcase spotlight reels from previous occasions.
• Heart the web page round your customer: What’s in it for them? Nice audio system to encourage their work? An opportunity to community with business leaders? Guarantee your copy outlines — clearly and concisely — how your web site customer will profit out of your occasion.
• Have a transparent call-to-action: Your web page is finally meant to transform internet guests into occasion attendees — so make this simple to do. Create a daring “Register Right here” or “Purchase Tickets” button so your guests can simply convert after they’re prepared.
• Embody enjoyable visuals: One factor that is obvious in all of the convention internet designs we selected is attention-grabbing, distinctive, enjoyable visuals. An excessive amount of white area will possible bore guests and never pique their curiosity sufficient to buy a ticket. Use visuals to seize your customer’s consideration, and talk by way of photographs what your occasion is all about.
• Create time-pressure by together with a countdown function: In a number of of the web sites we’ll have a look at beneath, you may see a countdown that outlines what number of days, hours, or minutes guests have left to join the occasion. This can be a improbable strategy to create a way of urgency and encourage guests to enroll instantly — or threat lacking out.
• Align together with your model id: A convention is an effective way to generate model consciousness to a a lot bigger viewers. With that aim in thoughts, you need to ensure your convention web site aligns together with your model id. Utilizing the identical or comparable typography, shade schemes, and logos can make sure you obtain a constant feel and look throughout your advertising collateral. 

Now that we have coated some convention web site finest practices, let’s have a look at how these 20+ conferences put these concepts into observe.

1. FloQast’s Take Management

Lower than three months earlier than Floqast’s annual person convention was scheduled to happen, it needed to shift from in-person to digital. Utilizing Content material Hub, FloQast and its internet design accomplice company Aptitude8 was in a position to ship a seamless convention expertise and web site.

FloQast’s Take Management convention web site revamps its well-recognized inexperienced and navy blue colours in a novel shade scheme, utilizing brighter and extra analogous colours. It additionally has two clear CTA buttons above-the-fold encouraging guests to observe the occasion on demand. 

What we like: The web site design is exclusive, however in step with FloQast’s branding. 

Professional tip: Broaden your shade palette with analogous colours to supply your convention web site with an enhanced feel and look. 

Nice instance of: Constant model id

2. Main Design Pageant 

Colour is a vital issue to think about when designing any internet web page, and this homepage for the Main Design Pageant does a very good job utilizing complementary colours to evoke a way of warmness. Moreover, you may have every little thing you want on the high of the web page — together with a button to buy tickets, the date of the pageant, and what you may get for attending (a month of design management actions). This web page proves that oftentimes, much less is extra.

What we like: This web site clearly supplies guests with all the knowledge they’re searching for about this yr’s Main Design Pageant. 

Professional tip: Use one accent shade to focus on necessary components on the web page, just like the date of the convention and CTAs.

Nice instance of: Minimalist design

3. Canvas Convention 

To underscore the worth of the Canvas Convention — insider tales from product individuals —  a picture of individuals chatting and networking at a earlier occasion serves as Canvas’ backdrop picture for the 2021 convention homepage. Moreover, the web page would not shrink back from shiny, vibrant colours — like purples, greens, and blues — to draw the guests’ consideration.

Plus, the worth is clearly acknowledged front-and-center, which helps guests know whether or not they can afford the occasion earlier than exploring something additional.

What we like: Every part on Canvas Convention’s homepage — from the background picture to the copy — emphasizes that the occasion is community-centric. 

Professional tip: Attempt to middle your web site round your occasion’s worth proposition so every little thing from the format to the copy is emphasizing the occasion’s advantages for attendees. 

Nice instance of: Copy that underscores the occasion’s worth

4. UX Fest 

This scroll-triggered, interactive web page is so enjoyable, I scrolled it a number of instances. As you progress down the web page, you are launched to new details about the convention, with enjoyable, distinctive design components, just like the “Keep Residence and Degree Up” picture to the correct of the primary Convention field. Better of all, the web page is extremely easy, with loads of blue area on both facet, to evoke a way of calmness as guests be taught in regards to the convention.

What we like: UX Fest’s interactive web site invitations customers to scroll and click on on completely different CTAs to be taught extra in regards to the audio system, masterclasses, and pageant and buy tickets.

Professional tip: Use animations and different interactive components to information the person down the web page to the “Get Tickets” CTA button. 

Nice instance of: Interactive design

5. GOTOpia Chicago

Among the best options of this convention web page is the “Early Chicken Ends In…” countdown that seems above-the-fold as quickly as a customer enters the location. The sense of urgency encourages guests to enroll instantly, or threat shedding out on a very good deal. The web page additionally does a very good job outlining all of the vital data you must know in just some phrases — together with “Participating Talks”, “Keynotes”, and “Trivia + Comfortable Hours”.

Plus, who would not love the intense vibrancy of a red-and-white shade scheme?

What we like: The countdown timer exhibits how a lot time is left earlier than early fowl registration ends. It is a refined however efficient strategy to generate ticket gross sales.

Professional tip: Use a countdown timer to encourage guests to purchase tickets as quickly as attainable, however maintain the design easy and unobtrusive so it would not appear overly promotional.

Nice instance of: Creating a way of urgency

6. Shopper Know-how Affiliation

The CES convention web page combines daring colours with attention-grabbing visuals to seize a customer’s consideration instantly, with a easy “Past the on a regular basis” tagline. The web page affords all needed data, together with date, location, and a CTA, from the very high of the web page, guaranteeing CES-fans can enroll instantly.

What we like: Shopper Know-how Affiliation’s CES 2022 homepage supplies customers with an instantaneous occasion registration path. 

Professional tip: Make registering on your occasion as simple and fast as attainable. 

Nice instance of: Signup circulation

7. UX+ Convention

The UX+ Convention web site is a superb instance of utilizing interactive components to interact and delight guests. There is a background animation and a number of other textual content and hover animations that instantly seize guests’ consideration.

Combining previous attendees’ testimonials with an animated speaker lineup, this can be a highly effective web page that makes essentially the most of its actual property to exhibit why the UX+ Convention is a must-attend occasion for anybody within the UX business.

What we like: The UX+ Convention residence web page makes use of interactive and visible components to interact and impress the UX professionals visiting the location.

Professional tip: Create a web site that may appeal to and delight your distinctive viewers. 

Nice instance of: UX design

8. Chargebee Person Convention

This sleek-looking homepage makes use of daring colours, typography, and animation to evoke a futuristic vibe. What I liked most about this convention web site was the shifting, interactive components they’ve used to maintain your curiosity as you scroll the web page, together with spinning visuals and continuously-moving textual content. This additionally reinforces the theme of the convention — “change is important” — and its calls-to-action to adapt, evolve, and innovate.

Go to and scroll by way of the location your self — it is extra entertaining than you would possibly suppose.

What we like: Centered across the convention theme — “Change is important” — Chargebee’s web site is totally dynamic and interactive.

Professional tip: Your theme ought to inform the colour scheme, animations, CTAs, and each different a part of your web site design. 

Nice instance of: Theme-centric design

9. Circles Convention 

When attendees are selecting which conferences are price their time and assets, one of many first questions they’re going to ask is, “Why this convention over all others?”

This query is answered instantly on the Circles Convention homepage, and it is answered utilizing highly effective, partaking textual content. For example, the primary sentence you may learn in response to “Why Unmasked?” is “Shed layers of worry and doubt, and reveal your inside creativity” — satisfied but?

What we like: Circles Convention does a superb job of persuading guests to attend their 2022 occasion by clearly explaining this yr’s theme and speaker lineup and displaying spotlight reels from earlier years and recordings of previous classes. 

Professional tip: Clearly clarify why guests ought to attend your particular occasion. 

Nice instance of: Answering “why this occasion?”

10. Collision Convention 

Seeing Seth Rogan on the high of the web page is undoubtedly cause sufficient to pause on the location for anybody who’s a fan. Plus, “The Olympics of Tech”, a quote from Politico, does a very good job demonstrating the worth of the convention.

However what impressed me essentially the most was the slider proper beneath the hero picture and “What Others Say” testimonials part. The slider displayed what number of attendees, nations, startups, journalists, companions, and traders have been represented within the occasion. For anybody whose uncertain whether or not to attend, this can be a compelling argument to not miss out.

What we like: Collision Convention makes use of a carousel slider to show spectacular stats about its viewers. 

Professional tip: As an alternative of telling web site guests how massive your convention is, present them when it comes to actual numbers to steer them that they cannot miss it.

Nice instance of: Creating FOMO

11. An Occasion Aside 

Think about standing out from the group by utilizing in-house designs in your homepage, like An Occasion Aside does. The web page is cheerful and colourful, and supplies all vital data in just a few phrases. Earlier than a customer has even scrolled, they’ve realized the place (on-line), when, and for whom the convention advantages.

For those who want extra convincing, they will go to the “Why Attend?” web page to see attendee testimonials (displayed as textual content messages), key causes to attend, and solutions to frequent objections.

What we like: An Occasion Aside clearly explains the place, when, and who the occasion is for, and why UX and front-end designers ought to attend. 

Professional tip: Think about easy methods to say extra with much less. 

Nice instance of: Concision

12. Startup Grind World Convention 

Utilizing a combination of images and distinctive design shapes works properly on this case, and the intense purple, pink, and inexperienced colours you see on the high of the web page contrasts properly towards a easy off-white backdrop. The web page is glossy and makes use of three daring CTA buttons above the fold to supply all data a customer might want to attend the occasion, both as a startup, “scale up” enterprise, or particular person attendee.  

What we like: Startup Grind World Convention supplies clear and distinct paths for various teams, together with startups, scale-up companies, and people, as quickly as they land on the homepage.

Professional tip: Clearly clarify how completely different segments of your viewers can take part in your occasion. 

Nice instance of: CTAs

13. The Martech Summit Singapore 

If you happen to’re internet hosting a convention in a novel or thrilling location, think about using a picture of that location as a compelling backdrop. On this case, The Martech Summit used a picture of Singapore to remind web site guests of the different profit they’re going to get if touring from one other location for the convention — a visit to a vibrant metropolis. Plus, the attendee depend helps persuade hesitant consumers who possible do not need to really feel like they’re lacking out.

What we like: The Martech Summit clearly emphasizes that its location is one other good thing about attending the occasion. 

Professional tip: Establish what’s going to excite attendees about your occasion and showcase it in your design and duplicate. 

Nice instance of: Emphasizing location as an occasion profit

14. React Day New York 

First off — who would not love sizzling canines?

This React Day web page does an important job utilizing humor to face out. Not solely is there an enormous illustration of a sizzling canine — which hooked me instantly — however there are a number of mentions of sizzling canines, together with beneath Purchase Tickets (“Psst: There can be sizzling canines”), and utilized in response to “Why” to the correct of the web page.

What we like: Humorous illustrations and duplicate about sizzling canines makes this convention web site a few barely intimidating subject — React — extra accessible. 

Professional tip: Use humor by yourself convention web site to shock and delight new audiences. 

Nice instance of: Humor

15. INBOUND

Okay, okay — I could be biased, however hear me out.

This INBOUND web page does a superb job of thrilling guests about INBOUND 2022, even thought INBOUND 2021 simply occurred. It exhibits a video outlining this yr’s audio system to excite and impress guests with the chances of comparable widespread audio system in 2022. This can be a good thought in case your convention has pulled in some huge names in conferences’ previous, to present guests a way for what they will anticipate at an upcoming convention if you have not formally launched upcoming audio system.

The remainder of the web page additionally successfully outlines all needed data, together with distinguished CTAs to view the 2021 Content material Library and join a publication to get the most recent INBOUND bulletins. 

What we like: HubSpot generates pleasure for INBOUND yearly by making previous content material and future bulletins accessible to current and potential attendees.  

Professional tip: Add components like a spotlight reel, e-mail opt-in type, and content material library to get individuals thrilling about subsequent yr’s occasion. 

Nice instance of: Producing pleasure for an annual occasion

16. ProductCon 

One component that made this #ProductCon web page, a convention held by the Product Faculty, stand out to me was the easy-to-find “Get Free Ticket” field, which is front-and-center for brand new guests. Notably in case your convention is on-line and free — which creates minimal boundaries to entry — it is a good suggestion to make it simple for prospects to enroll immediately.

What we like: Product Faculty encourages potential attendees to get their free tickets to #ProductCon as quickly as they land on the homepage.

Professional tip: If pricing is a aggressive differentiator of your convention, emphasize that in your design. 

Nice instance of: Emphasizing free admission as occasion profit

17. NRF 2022: Retail’s Huge Present

One of many cleaner, sleeker designs on this record, NRF’s Convention Web site employs a daring background picture and minimal textual content to simplify the person expertise. You will discover every little thing you must know on the high of the web page — together with the theme of the convention, location, dates, and easy methods to register.

If you happen to want extra convincing, then you possibly can scroll to the “Why Attend NRF 2022” to be taught 4 key causes this occasion is so precious for retailers and distributors to attend.

What we like: NRF’s convention is designed to “not simply to assist retail transfer ahead, however velocity forward.” This concept is captured not solely by the theme (“Speed up”) and duplicate, but in addition by the graphics used all through the web site.

Professional tip: Pair highly effective and concise language with visuals to inform new guests what your convention is all about.

Nice instance of: Copy and visuals supporting the theme

18. AdWorld Convention

If you are going to have some spectacular firms attending or sponsoring your occasion — together with Google, Fb, and IBM — it is a good suggestion to showcase them in your convention’s homepage, like AdWorld does within the instance above. Plus, what actually stands out about this instance is the small movies of assorted audio system that transfer throughout the web page, making a dynamic and distinctive expertise.

What we like: AdWorld Convention showcases its audio system in a unique manner, displaying video thumbnails of audio system shifting throughout the display screen. 

Professional tip: Re-think easy methods to show frequent sections of a convention web site — just like the speaker line-up or agenda — to create a novel person expertise.

Nice instance of: Showcasing audio system

19. Progress Advertising and marketing Summit

One component I appreciated about this web page was the clear, “No Danger. Order Can Be Cancelled Freed from Cost…” textual content proper beneath the CTA, which helps dissuade any guests’ issues over being unable to attend and shedding cash. The web page successfully leverages shiny colours and a futuristic-looking coronary heart to seize guests’ consideration from the get-go.

What we like: Objection dealing with is a typical time period within the gross sales world and applies to conferences as properly. The Progress Advertising and marketing Summit anticipates and resolves one frequent objection of potential attendees — non-refundable tickets — instantly on the homepage. 

Professional tip: Establish and alleviate frequent issues of your potential attendees in your homepage. 

Nice instance of: Objection dealing with

20. Design Thinkers

Design Thinkers begins its DesignRethinkers convention residence web page with a enjoyable, interactive part. If you happen to click on contained in the hero picture banner, you possibly can add sticker components to vary phrases like “Outline” and “Think about” to “Redefine” and “Rethink.” The homepage is trendy but retro-looking, significantly with the black-and-white photographs and what seems like scrapbook supplies within the nook. The distinctive mixture of muted and neon colours additionally helps. 

What we like: Customers are invited to re-examine and re-work elements of the web site design by clicking and hovering over completely different components on the web page. 

Professional tip: Invite customers to interact together with your website by clicking on CTA buttons and different design components, scrolling, and extra.  

Nice instance of: Person-centric design

21. From Enterprise to Buttons

Since From Enterprise to Buttons befell in a never-seen earlier than digital platform, their web site design needed to strike a steadiness between distinctive and acquainted. The web site, which jogged my memory a little bit little bit of a carnival trip, makes use of shiny colours and an uncommon typography to face out. The web page is enjoyable and distinctive, and has a clear navigation menu on the high to assist guests discover precisely what they’re searching for.

What we like: The web site design is uncommon however nonetheless user-friendly. 

Professional tip: Pair non-traditional typography and picture overlays with conventional navigation menus and hyperlinks to make your web site one-of-a-kind however nonetheless simple to navigate and use. 

Nice instance of: Distinctive design to replicate uniqueness of occasion

22. Purple Hat Summit

We spherical out this record with an extremely easy but glossy web page from Purple Hat Summit, which states the theme — “Open Your Perspective” — and a short abstract of the convention above-the-fold. The usage of white area and minimal design components helps to focus on this minimal copy, which piqued my curiosity within the convention. Plus, the “Register” button is obvious and easy-to-find.

What we like: Purple Hat Summit’s theme, “Open your perspective,” informs each a part of the design, from the brand to the format to using whitespace. 

Professional tip: Mirror your convention theme in your web site’s design. 

Nice instance of: Convention emblem

Convention Web site Templates

Able to create your personal?

Thankfully, there are many templates obtainable that can assist you craft a compelling convention web site.

1. WordPress Convention Templates

In case your web site is hosted on WordPress, for example, you should utilize one in all WordPress’s themes to create an inspiring, glossy, skilled web site to draw and convert occasion attendees.

Better of all, you can begin with a pre-designed theme, after which use WordPress’s simple web site builder so as to add distinctive options to make your convention stand out. WordPress affords a free model, and the Marketing strategy is $25/month.  

Check out 21 Greatest Convention WordPress Themes of 2021 for extra WordPress theme inspiration.

2. Wix Convention Templates 

One other nice choice is Wix, which has a big compilation of fresh, interactive conferences and meetups web site templates. Wix has a free choice obtainable, and the Skilled model is comparatively cheap at simply $23/month.  

You can even edit your website for cell, guaranteeing your cell website guests will need to attend your convention simply as a lot as your desktop guests.

3. Canva Convention Templates

Lastly, check out Canva’s convention and occasion program templates. Canva is extremely easy-to-use, with drag-and-drop options, shade schemes, and high-quality inventory pictures, illustrations, and graphics.

Better of all, if you happen to’re designing together with your staff, you possibly can simply share your editable file from Canva after which place your colleagues’ ideas proper into Canva.

Constructing Your Convention Web site

And there you may have it! Now you are prepared to start creating your personal convention web site to draw guests and enhance attendees to your personal branded occasion. Who is aware of — perhaps your organization will make it on this record sooner or later. Good luck! 

Editor’s be aware: This publish was initially printed in April 2021 and has been up to date for comprehensiveness.