Nearly 4 in 5 entrepreneurs say their total buyer journey is at the least partially automated, so that you’re in all probability no stranger to the world of Shopify automation.
On the similar time, there’s nearly actually room for enchancment in your present martech stack.
That will help you separate the wheat from the chaff in Shopify’s crowded app retailer, we’ve rounded up our favourite Shopify advertising and marketing automation apps throughout seven key ecommerce classes:
- Electronic mail and onsite advertising and marketing
- Reside chat
- SMS advertising and marketing
- Social and Google advert automation
- Buyer expertise personalization
- Upselling and cross-selling
- Referral advertising and marketing
Let’s get into it…
What Are the Finest Shopify Advertising Automation Apps?
| App Identify | Finest For | Prime Options | Pricing/Month |
| Drip | Electronic mail and onsite advertising and marketing | Section your entire viewers based mostly on real-time retailer, customer, and advertising and marketing knowledge. | From $39 per thirty days for as much as 2,500 contacts and limitless electronic mail sends. |
| Tidio | Reside chat | Lets assist brokers entry the shopper’s buy historical past inside the reside chat window. | Free for as much as 50 reside chat conversations and 100 chatbot triggers per thirty days; paid plans begin at €29 per thirty days for 100 reside chat conversations and 500 chatbot triggers. |
| Postscript | SMS advertising and marketing | Construct customized post-purchase SMS sequences to drive repeat orders. | Pay-as-you-go starter plan fees $0.015 per SMS and $0.045 per MMS (plus service charges). |
| Adwisely | Social and Google advert automation Buyer expertise personalization |
Use Adwisely’s pre-built marketing campaign templates to create social and Google advert campaigns in just some clicks. | $39 per thirty days for limitless automated campaigns throughout Fb, Instagram, and Google, with a $500 month-to-month advert spend restrict (plus 10 p.c additional advert spend charge). |
| LimeSpot | Buyer expertise personalization | Add product suggestions on any web site web page, together with cart, checkout, and thanks pages. | Free to put in. Paid plans begin at $15 per thirty days. Month-to-month invoices equate to 2 p.c of income pushed by LimeSpot placements (with the primary $750 included). |
| Daring Upsell | Upselling and cross-selling | Promote cross-sells and upsells by popups, in-cart messages, and extra. | Costs begin at $9.99 per thirty days for as much as 200 month-to-month upsell views. |
| InviteReferrals | Referral advertising and marketing | Allow clients to refer family and friends through electronic mail, social media, WhatsApp, and SMS. | Costs begin at $99 per thirty days for 1,000 new referrers per thirty days. |
The 7 Finest Shopify Automation Apps
1. Drip: Finest for Electronic mail & Onsite Advertising
What Is It?
Drip (that’s us, by the best way) is an electronic mail and onsite advertising and marketing platform constructed particularly for ecommerce manufacturers—particularly DTCs. Our one-click Shopify integration offers retailers the facility to run extremely customized, laser-targeted electronic mail and onsite campaigns and accumulate invaluable buyer insights to remodel web site guests into loyal clients.
What Does It Do?
- Run advertising and marketing campaigns on autopilot. For those who’re on the lookout for a Shopify electronic mail advertising and marketing automation platform, Drip is the proper alternative. Our easy, visible workflow builder allows you to create automated campaigns throughout electronic mail and onsite. Or give your self a head begin through the use of certainly one of 20+ proven-to-perform workflow templates, from welcome collection to post-first buy and cart abandonment emails.
- Design stunning emails (quick). Faucet into our library of fifty+ professionally designed, totally customizable ecommerce electronic mail templates, including your model types and retailer merchandise with our intuitive point-and-click editor. No coding required!
- Develop your checklist with eye-catching onsite varieties. Drip makes it easy to construct high-converting onsite popups, sidebars, and slide-ins to seize ecommerce leads—with full management over placement and design.
- Enhance efficiency with revenue-focused insights. As a result of income is an important metric for ecommerce manufacturers, we show your income efficiency in our easy-to-understand analytics dashboard (together with how a lot income you generated by Drip).
- Degree up your campaigns with customized suggestions. We offer strategic insights tailor-made to your retailer, serving to you perceive which future campaigns could have the most important influence. Must you optimize your welcome emails or construct a brand new deserted cart sequence? Drip offers you the solutions.
- Optimize by A/B testing. With Drip, you’ll be able to check as much as 4 topic line or content material variations at a time, serving to you determine which messaging resonates greatest along with your viewers.
How A lot Does It Price?
Drip pricing begins at $39 per thirty days for as much as 2,500 contacts and limitless electronic mail sends. Check-drive all our electronic mail and onsite advertising and marketing instruments by signing up in your 14-day free trial.
2. Tidio: Finest for Reside Chat
What Is It?
Tidio helps Shopify shops information new web site guests by the trail to buy and ship extra speedy buyer assist by onsite chatbots and reside chat. It’s one of many highest-rated Shopify advertising and marketing automation instruments, with a score of 4.7/5 from 1,600+ critiques.
What Does It Do?
- See buying historical past inside the chat window. Tidio shows the shopper’s buy contained in the reside chat window, serving to your assist workforce perceive whether or not they’re talking to new, repeating, or VIP clients.
- Preview buying carts in actual time. By seeing what merchandise clients have added-to-cart, you’ll be able to present tailor-made reductions, advocate comparable merchandise, and anticipate purchase-related questions.
- Encourage self-service assist. Tidio permits clients to verify their order standing, discover out about product availability, and calculate delivery prices straight away—releasing up your assist workforce to give attention to extra complicated queries.
- Leverage tried-and-trusted templates. Get began quick with Tidio’s 35+ pre-designed gross sales and assist templates, overlaying every part from product suggestions to dynamic reductions.
How A lot Does It Price?
Tidio is free for as much as 50 reside chat conversations and 100 chatbot triggers per thirty days. Paid plans begin at €29 per thirty days for 100 reside chat conversations and 500 chatbot triggers.
3. Postscript: Finest for SMS Advertising
What Is It?
Postscript gives SMS advertising and marketing automation for Shopify. It’s utilized by massive manufacturers like Brooklinen, Caraway, and Dying Want Espresso, and claims to have generated $3 billion in income for Postscript clients.
What Does It Do?
- Construct stronger buyer relationships. Postscript helps Shopify shops share customized, one-to-one SMS messages at scale. Ship focused communications with {powerful} segmentation, tagging, and filtering.
- Share the proper message on the proper time. Conduct-based message branching helps you tailor responses and gives inside marketing campaign and automation flows, serving to you generate extra income from buyer conversations.
- Improve your post-purchase expertise. Construct tailor-made post-purchase SMS sequences to maintain current clients engaged and drive repeat orders.
- Optimize campaigns with ecommerce-friendly analytics. Postscript makes it simple to grasp the income and ROI of particular person campaigns, supplying you with the insights to optimize conversion charges.
How A lot Does It Price?
All Postscript plans require you to pay for every message despatched (plus service charges). The pay-as-you-go starter plan fees $0.015 per SMS and $0.045 per MMS. Paid plans begin at $100 per thirty days, with charges of $0.01 per SMS and $0.03 per MMS.
4. Adwisely: Finest for Social and Google Advert Automation
What Is It?
Adwisely is a web-based advert automation platform for Google and social media advertisements, focused at ecommerce manufacturers with at the least $1,500 in month-to-month advert funds. It offers clients the instruments to create and handle automated advert campaigns for Fb, Instagram, Google, and TikTok in just some clicks.
What Does It Do?
- Construct social campaigns in a number of clicks. With Adwisely’s pre-built marketing campaign templates, you will get began in minutes—simply assessment the advert copy, join the related property, and set your day by day funds.
- Enhance earnings with automated optimization. Adwisely mechanically creates advertisements for you. As soon as your advertisements cross the training part, the platform works to optimize efficiency and enhance your return on advert spend by A/B testing.
- Leverage a number of marketing campaign varieties. Use the platform to develop your viewers by Fb and Instagram prospecting, re-engage guests and cart abandoners with retargeting campaigns, and promote flash gross sales and limited-time reductions by Particular Provide campaigns on Fb.
- Get month-to-month advert critiques from actual people. Adwisely’s top-tier plan contains 30-day efficiency critiques from the platform’s in-house advert specialists, who’ll advocate modifications to enhance your advertisements.
How A lot Does It Price?
Adwisely fees $39 per thirty days for limitless automated campaigns throughout Fb, Instagram, and Google, with a $500 month-to-month advert spend restrict (plus 10 p.c additional advert spend charge).
5. LimeSpot: Finest for Buyer Expertise Personalization
What Is It?
LimeSpot helps ecommerce manufacturers create buying experiences customized to the behaviors and preferences of particular person clients. The platform is trusted by 1000’s of impartial retailers and has a 4.8-star score on Shopify from 1,500+ critiques.
What Does It Do?
- Ship customized onsite product suggestions. LimeSpot makes it simple so as to add product suggestions on any web site web page, together with cart, checkout, and thanks pages.
- Personalize every part. With LimeSpot, you’ll be able to personalize pictures, video, copy, calls to motion, and extra throughout your web site and emails.
- Section your viewers. Create segments based mostly on looking habits, buy patterns, location, referrals, and extra—serving to you ship super-personalized onsite gives and proposals.
- Entry a number of merchandising choices. Use totally different layouts and algorithms to create a wealth of merchandising layouts, together with you-may-like suggestions, upsells and cross-sells, and post-purchase gives.
How A lot Does It Price?
The LimeSpot app is free to put in. Paid plans begin at $15 per thirty days, with month-to-month invoices equating to 2 p.c of income pushed by LimeSpot placements (with the primary $750 included).
6. Daring Upsell: Finest for Upselling and Cross-Promoting
What Is It?
Upselling and cross-selling campaigns assist on-line retailers enhance their common basket dimension and order worth. That’s the place Daring Upsell is available in, supplying you with the instruments to arrange cross-sell, upsell, and post-purchase gives in just some clicks.
What Does It Do?
- Enhance gross sales by a number of techniques. Daring allows you to promote cross-sells and upsells by numerous onsite areas, together with popups and in-cart gives.
- Construct good upsell funnels. Daring shows extra promotions based mostly on whether or not your first supply was accepted or declined.
- Drive extra repeat orders. Add post-purchase gives to your thanks pages to generate extra gross sales and income from clients who’re already within the shopping for temper.
How A lot Does It Price?
Daring Upsell’s costs begin at $9.99 per thirty days for as much as 200 month-to-month upsell views.
7. InviteReferrals: Finest for Referral Advertising
What Is It?
InviteReferrals is a simple-yet-powerful answer for rising your viewers by referral advertising and marketing. It’s a invaluable software, with analysis exhibiting that referred clients generate increased revenue margins, are extra loyal, and present the next lifetime worth. Greater than 20,000 clients use InviteReferrals.
What Does It Do?
- Provide a number of referral choices. Your clients can refer their family and friends through electronic mail, social media, WhatsApp, and SMS by totally customizable invitation messages.
- Construct campaigns with no coding expertise. The platform’s intuitive WYSIWYG editor makes it simple to create refer-a-friend widgets and emails with out assist from a designer or coder.
- Add referral widgets throughout a number of channels. InviteReferrals’ widgets mechanically adapt to varied channels and platforms, together with Android and iOS apps, web sites, emails, and Fb feeds.
- Entry detailed referral marketing campaign insights. Use the platform’s analytics instruments to determine your most influential referrers, filter invitations by referral channel, and observe knowledge to the person buyer stage.
How A lot Does It Price?
Costs for InviteReferrals begin at $99 per thirty days for 1,000 new referrers per thirty days.
Conclusion
As you’ll be able to see, there’s no scarcity of choices with regards to advertising and marketing automation for Shopify.
For those who’ve obtained the funds, we’d fortunately advocate shopping for each software on this article. But when your sources are just a little extra restricted, you might want to decide the answer with the best potential potential.
Drip is an apparent alternative in a world the place electronic mail advertising and marketing delivers an common return of $36 for each $1 spent. Coupled with our superior onsite advertising and marketing options and superior insights, we provide you with all of the instruments to grasp your greatest clients (and attain extra of them).
See what all of the fuss is about by signing up in your 14-day free trial right this moment.
