Shopify and e-mail advertising are a match made in ecommerce heaven.
Mixed, they provide you all of the instruments to succeed in new audiences, interact current prospects, showcase your merchandise, and drive gross sales and income.
However to unlock all these advantages, you could select an e-mail platform that performs good with Shopify. Not all are as much as the duty. That can assist you make the best alternative, we’ve rounded up seven of the very best e-mail advertising apps for Shopify…
What Is the Greatest Electronic mail Advertising App for Shopify?
| App Title | Greatest For | High Options | Pricing/Month |
| Drip | DTC ecommerce (particularly Shopify) | Phase your entire viewers based mostly on real-time retailer, customer, and advertising knowledge. | From $39 monthly for as much as 2,500 contacts and limitless e-mail sends. |
| MailerLite | Electronic mail advertising novices | Extraordinarily beneficiant free-for-life plan, together with advertising automation and web site, touchdown web page, and form-building performance. | Free for as much as 1,000 subscribers, together with 12,000 month-to-month emails. Paid plans begin at $9 monthly for 1,000 subscribers and limitless emails. |
| Mailchimp | Small companies | Superior analytics and reporting assist entrepreneurs make data-driven selections. | Free for as much as 500 contacts and 1,000 month-to-month e-mail sends. Paid plans begin at $13 monthly for 500 contacts and 5,000 e-mail sends monthly. |
| AWeber | Startups and small companies | Create e-mail templates in seconds utilizing your web site or Fb web page URL. | AWeber is free for as much as 500 e-mail subscribers and three,000 month-to-month e-mail sends, whereas paid plans are priced from $12.50 monthly for as much as 500 subscribers and limitless emails. |
| Brevo | Low-budget e-mail advertising | Ship transactional emails with assured 97 % deliverability. | Free for limitless contacts and as much as 300 emails per day. Paid plans begin at $25 monthly for limitless contacts and 20,000 emails monthly. |
| Fixed Contact | Nonprofits and charities | Handle campaigns on the go from a devoted cell app. | From $12 monthly for as much as 500 contacts and 5,000 month-to-month e-mail sends. |
| UpOrder | Ecommerce startups | Improve primary Shopify transactional emails to on-branded, sales-optimized advertising emails. | First 25 orders monthly are free, with no restrict to the variety of emails despatched per order. Each further 50 orders is billed at $10. |
The 7 Greatest Electronic mail Advertising Apps for Shopify
1. Drip
What Is It?
Hey, we’re Drip, an ecommerce advertising automation platform that helps revenue-focused manufacturers (particularly DTCs) ship customized messaging by means of onsite and e-mail advertising. Our segmentation and automation options assist 1000’s of on-line retailers to have interaction their audiences and develop their gross sales.
What Does It Do?
- Design higher emails, sooner. Drip prospects can entry our library of fifty+ professionally designed and totally customizable ecommerce e-mail templates. Add your retailer merchandise and model kinds to your emails with our easy point-and-click editor.
- Create laser-targeted e-mail campaigns. We assist manufacturers like yours ship customized buyer experiences by combining all of your advertising, retailer, and customer knowledge into behavior- and engagement-based segments that replace in actual time.
- Develop your checklist with lovely onsite varieties. Electronic mail advertising is ineffective with out a big, engaged e-mail checklist. Our onsite form-builder provides you all of the instruments to construct eye-catching, scroll-stopping e-mail seize popups, slide-ins, and sidebars, with complete management over design and placement.
- Optimize e-mail campaigns with A/B testing. Concurrently check as much as 4 content material or topic line variations to know what performs greatest along with your viewers.
- Leverage customized marketing campaign suggestions. Must you create a brand new welcome e-mail collection? Construct an deserted cart marketing campaign? Add prospects to a Fb Customized Viewers? Drip provides tailor-made suggestions for your retailer, serving to you deal with probably the most impactful advertising methods (with none guesswork).
- Entry revenue-focused stories. We all know income is the only most beneficial metric for ecommerce manufacturers, so we show your income efficiency — and the way a lot of it got here from Drip — in our easy-to-parse analytics dashboard.
How A lot Does It Value?
Drip is priced from $39 monthly for limitless e-mail sends to as much as 2,500 contacts. Strive before you purchase by signing up for our 14-day free trial.
2. MailerLite
What Is It?
MailerLite is an inexpensive e-mail advertising platform with a characteristic set that places some costlier instruments to disgrace (together with a helpful AI writing assistant). Nearly 1.5 million prospects use it to design lovely newsletters and popups.
What Does It Do?
- Baggage of free performance. MailerLite is arguably the very best free e-mail advertising app for Shopify, with a free product tier that allows you to ship 12,000 emails monthly to as much as 1,000 subscribers. It even contains e-mail automation, popups, and a touchdown web page builder.
- Save time with automation. MailerLite’s automations can help you share focused emails with prospects triggered by their current purchases, serving to you drive extra repeat gross sales.
- Import Shopify merchandise, quick. With MailerLite’s native Shopify integration, you possibly can import merchandise out of your retailer to your emails in seconds.
How A lot Does It Value?
Free for as much as 1,000 subscribers, together with 12,000 month-to-month emails. Paid plans begin at $9 monthly for 1,000 subscribers and limitless emails.
3. Mailchimp
What Is It?
Mailchimp is without doubt one of the best-known (and hottest) e-mail advertising platforms, with 13 million complete prospects and a couple of.4 million month-to-month energetic customers. However is it the very best Shopify app for e-mail advertising? Let’s discover out…
What Does It Do?
- Automate your gross sales progress. Mailchimp’s automations assist Shopify shops save time and generate gross sales with customized product suggestions and well-timed deserted cart emails.
- Centralize buyer knowledge. Syncing Shopify with Mailchimp lets you set up all of your advertising contacts, construct customized buyer experiences, and faucet into actionable buyer insights — all in a single platform.
- Reduce and slice your viewers. Use Mailchimp’s segmentation instruments to focus on current and would-be prospects based mostly on shared pursuits and behaviors, serving to you ship extra related emails.
How A lot Does It Value?
Free for as much as 500 contacts and 1,000 month-to-month e-mail sends. Paid plans begin at $13 monthly for 500 contacts and 5,000 e-mail sends monthly.
4. AWeber
What Is It?
AWeber is an e-mail and automation answer for small companies, with a characteristic set that additionally features a touchdown web page builder, ecommerce pages, and net push notifications. It has integrations with 750+ platforms and apps (together with Shopify), permitting you to attach all of your favourite advertising and ecommerce instruments.
What Does It Do?
- Get better misplaced gross sales. With AWeber, you possibly can construct deserted cart campaigns that ship automated restoration emails to customers who go away objects of their buying carts.
- Single out high-value future prospects. By including tags to prospects who’ve browsed your website however are but to make their first buy, you possibly can goal them with customized, conversion-focused e-mail campaigns.
- Share focused emails based mostly on buy historical past. One other characteristic of AWeber’s tags: you possibly can add a novel set of tags for a product, serving to you comply with up current purchases with related, customized content material.
How A lot Does It Value?
AWeber is free for as much as 500 e-mail subscribers and three,000 month-to-month e-mail sends, whereas paid plans are priced from $12.50 monthly for as much as 500 subscribers and limitless emails.
5. Brevo
What Is It?
If Brevo sounds unfamiliar, that may be as a result of till lately it was referred to as Sendinblue. For the reason that rebrand, the platform has expanded its performance, serving to customers construct stronger buyer relationships by means of e-mail, SMS, and reside chat-based campaigns.
What Does It Do?
- Design sales-focused emails. Design lovely, revenue-generating emails utilizing Brevo’s customized theme templates, or begin from scratch with the platform’s easy drag-and-drop editor.
- Develop your corporation with automations. Decide from Brevo’s library of pre-built ecommerce workflows or create your personal welcome collection, deserted cart flows, and extra.
- Ship emails totally free. Together with MailerLite, Brevo can lay declare to the title of “greatest free e-mail advertising app for Shopify”. Its free plan lets customers ship as much as 300 emails a day — together with transactional emails — to limitless contacts.
How A lot Does It Value?
Free for limitless contacts and as much as 300 emails per day. Paid plans begin at $25 monthly for limitless contacts and 20,000 emails monthly.
6. Fixed Contact
What Is It?
Fixed Contact is an e-mail advertising platform geared toward startups, mature companies, and superior entrepreneurs — though it’s arguably greatest suited to charities and nonprofits, who can save as much as 30 % on Fixed Contact’s common costs.
What Does It Do?
- Sync knowledge in actual time. Dynamic e-mail campaigns depend on correct knowledge. Happily, Fixed Contact’s native Shopify integration retains your contacts updated with real-time syncs.
- Promote retailer merchandise. Fixed Contact’s drag-and-drop editor lets you add product blocks for pictures and costs to your e-mail newsletters.
- Income-focused analytics. Use the platform’s ecommerce reporting performance to measure the success of your e-mail newsletters, serving to you optimize future campaigns.
How A lot Does It Value?
From $12 monthly for as much as 500 contacts and 5,000 month-to-month e-mail sends. Fixed Contact additionally provides a 60-day free trial that lets you check as much as 100 distinctive contacts.
7. UpOrder
What Is It?
Fairly than a standalone e-mail advertising platform, UpOrder (previously referred to as Spently) is a devoted Shopify app that permits ecommerce manufacturers to share personalized transactional emails with prospects. Its pricing construction and options are ideally suited to ecommerce startups trying to scale up their advertising efforts.
What Does It Do?
- Degree up transactional emails. With UpOrder, you possibly can customise 25+ Shopify e-mail notifications, together with order confirmations, transport updates, and account welcome emails to align along with your retailer branding.
- Add customized suggestions. Fairly than simply sharing mundane transactional info with prospects, UpOrder permits you to embrace product suggestions based mostly on the person’s purchases, serving to you drive repeat orders.
- Create distinctive reductions. Spark urgency by including dynamic reductions to your transactional emails, encouraging prospects to behave quick or miss out.
How A lot Does It Value?
Your first 25 orders monthly are free, with no restrict to the variety of emails despatched per order. UpOrder prices a flat $10 for every further set of fifty orders. In case you’re solely producing 100-or-so gross sales monthly, it’s improbable worth; any extra and also you’re most likely higher off with a extra refined instrument.
Conclusion
You’ve realized in regards to the pricing and high options of seven of the most well-liked automation and e-mail advertising platforms. Now, you’re most likely questioning: which is the very best e-mail advertising app for Shopify?
Sadly, there’s no single reply.
In case you’re a small ecommerce startup in search of primary e-mail advertising performance, you possibly can’t go unsuitable with UpOrder, whereas Brevo and MailerLite supply extra refined performance at a barely larger value level.
And whereas the likes of Mailchimp and AWeber aren’t ecommerce-specific platforms, they provide loads of helpful options that will help you promote your retailer and develop your viewers.
Nevertheless, in our view, ecommerce manufacturers deserve tailor-made options — and that’s the place Drip is available in.
Drip is constructed for ecommerce advertising. From segmentation to automations to pre-built templates, all the pieces we do is designed that will help you generate extra gross sales and income.
See for your self by signing up on your 14-day free trial right now.
