The 7 Greatest Influencer Advertising Sources

I am at all times looking out for excellent influencer advertising assets. As a advertising specialist at an influencer advertising firm, I spend a superb portion of my day researching for content material to be taught, share, curate, and be part of within the dialog.

Listed below are my high seven go-to sources for influencer advertising content material (and different advertising issues, too):

Season one in every of Traackr’s influencer advertising podcast, The Quick Traack, is making a reputation for itself as an vital advertising useful resource within the influencer advertising house. I’ll admit that I’m clearly biased in loving this podcast…nonetheless the premium visitor listing and well timed, essential subjects mentioned right here legitimately make this a must have in your advertising podcast rotation – particularly for these within the influencer or social media advertising house. 

Hosts Evy Lyons and Mackenzie Newcomb’s company embody digital advertising consultants like, Lauren Thermos (Revlon), Scarlette Tidy (launched campaigns for OLEHENRIKSEN and Fenty Magnificence), Bailey DuMont (Historic Vitamin) and Maria Maddox (AmorePacific). Episode subjects embody: create ambassador packages, how influencer enterprise fashions are altering, questions surrounding how your model can tactfully climate COVID-19, throw a profitable digital influencer occasion, and extra.

Lady in Influencer Advertising is the only finest influencer associated Fb community group to be part of. They’ve an informative podcast with nice company in addition to a number of month-to-month meetups. WIIM is a good place to be.

MarketingProfs, created and managed by Ann Handley, is a weblog/publication/discussion board/content material machine. Ann is the queen of content material, and he or she’s in nearly each advertising interview – so, you possibly can see why her advertising group is nicely trusted! It is all about trendy advertising practices from the very best consultants round, so count on essentially the most up-to-date information and content material (and influencer advertising information).

In the event you’re on the lookout for extra info on influencer advertising, wish to join with like-minded entrepreneurs, or need some good advertising studying, I hope this listing will discover you! What different assets do you try for influencer advertising content material?

Enterprise Insider has a big number of subjects you possibly can subscribe to whenever you join their publication. Simply go to their sign-up web page and examine the Influencer Dashboard field to get emails about “what’s new within the enterprise of YouTube, Instagram, and the influencer business at giant.” I at all times be taught one thing new and entertaining when studying their weekly emails, I’d extremely advocate it!

MarketingProfs, created and managed by Ann Handley, is a weblog/publication/discussion board/content material machine. Ann is the queen of content material, and he or she’s in nearly each advertising interview – so, you possibly can see why her advertising group is nicely trusted! It is all about trendy advertising practices from the very best consultants round, so count on essentially the most up-to-date information and content material (and influencer advertising information).

Prime Reporters We Comply with 

These are the journalists we glance to on the common as a result of they’re tapped into what’s occurring within the fast-moving influencer and web tradition, usually because it pertains to manufacturers. Go straight to the supply with our high go-to journalists:

Taylor Lorenz is a know-how reporter for the New York Occasions who primarily covers web tradition. Among the greatest tales in the previous couple of years have come from Taylor, who shortly climbed the ranks of journalism– getting her footing at The Each day Beast and The Atlantic earlier than touchdown on the NYT. She writes about high Youtubers, TikTok tendencies and Influencer information and infrequently breaks the story earlier than anybody else. 

Emma Sandler is one in every of our all-time favourite writers over at Shiny (beforehand at Forbes.) She usually covers Magnificence Developments however from an web tradition/know-how viewpoint. We extremely advocate studying her articles to see who’s trending within the magnificence business and what advertising methods are working for the second.

Alexa Tietjen over at WWD writes style, influencers, know-how and the locations through which they intersect. From web drama to technological development, Alexa covers it. 

TopRank On-line Advertising, headed up by Lee Odden, is thought for his or her modern work in content material advertising, social advertising, website positioning, and influencer advertising (amongst different strategic advertising work). Their weblog is mainly a peek contained in the minds of the tremendous sensible professionals at TopRank. I particularly like that their content material at all times provides actionable insights – which is extraordinarily useful for methods like influencer advertising.

Unsah is a social/influencer advertising professional who shares her to-the-point recommendation for long-term success within the business. She shares easily-digestible, priceless insights via her Instagram @slashed.it, and I’d extremely advocate following her. Hat tip to Geo West of Comfortable Cat, an influencer advertising company in London.

I hope these high 7 assets give you some inspiration and knowledge to assist enhance your individual advertising practices. 

In the event you’d like a freshly curated assortment of related influencer advertising assets and information articles designed to assist entrepreneurs elevate their influencer advertising program, join Traackr’s weekly Issues of Affect publication.