Studying Time: 7 minutes
E-mail advertising and marketing is at all times seen because the outdated, dependable option to talk with subscribers and prospects. However greater than that, it’s nonetheless one of the simplest ways to achieve your present viewers, permitting a low-cost option to get extra gross sales.
Different channels, akin to Fb or Google adverts, have gotten more and more costly, with even decrease returns.
In case you have a WooCommerce retailer, e-mail advertising and marketing is a must have, and the one query is basically: what’s the finest WooCommerce e-mail advertising and marketing platform?
As we speak, we’ll take a look at the ten finest e-mail advertising and marketing plugins you’ll find on WooCommerce, together with their major options, pricing, and every little thing you could know to decide.
#1 Omnisend
One of many prime WooCommerce e-mail advertising and marketing plugins is Omnisend, an ecommerce-specific platform that helps retailers ship related messages by way of e-mail, SMS and push notifications.
Constructing emails, popups and SMS messages with Omnisend is fairly straightforward, and it has intuitive builders and pre-built templates that will help you get began sooner. Nevertheless, maybe the very best—and most worthwhile—characteristic is the automation workflow.
This additionally comes with pre-built templates, and the workflow allows you to arrange some set off guidelines which can robotically ship messages to your prospects. So if a buyer deserted their cart, or signed up in your e-newsletter, they’ll get your messages robotically.
Even higher, Omnisend has a direct, one-click integration for WooCommerce shops, that means you will get it began in your retailer very quickly. (And, it’s all without cost.)
Key options:
- Drag-and-drop e-mail builder for sooner, simpler e-mail design
- E-mail segmentation that helps you goal sure teams of holiday makers with larger granularity
- Automation workflows to arrange a wide range of triggers to get extra gross sales extra constantly
- A/B e-mail marketing campaign testing, together with testing e-mail content material and topic traces
- Add SMS advertising and marketing and push notifications into all your campaigns and workflows
- Superior reporting exhibits you every little thing together with KPIs prime performers, in a single view
- Cell-optimized popups and types that will help you construct your e-mail and SMS lists
Pricing:
Omnisend has a beneficiant free plan obtainable that permits you to take a look at out the entire options on the platform. This consists of automation, segmentation, the library of pre-built templates and signup types, reporting, and a lot extra.
You’ll be able to ship as much as 500 emails per thirty days, with a max of 250 contacts. You’ll even get free SMS credit to mess around with. Paid plans begin from $16/month, and also you’ll get entry to limitless push notifications, and better limits, plus a devoted Buyer Success Supervisor for some plans.
Discover out extra about pricing right here.
#2 Mailpoet
Mailpoet is one other in style WooCommerce e-mail advertising and marketing extension. The app makes it straightforward to arrange automated emails with the intention to get well deserted carts, construct lasting buyer relationships, and extra.
It’s also possible to use its easy-to-use e-mail editor to ship newsletters and promotional e-mail campaigns to your subscribers.
Nevertheless, relying on the plan you select, you might have to produce your individual host as a way to ship messages.
Key options:
- E-mail newsletters
- Welcome and deserted cart e-mail automation
- WordPress e-mail templates
- Signup types
- Segmentation
Pricing:
MailPoet has a beneficiant free plan that means that you can ship to as much as 1,000 subscribers. However you’ll should arrange your individual sending service (or depend on your host) to ship emails. Paid plans begin from $8/month.
#3 Privy
Privy is a WooCommerce e-mail advertising and marketing plugin that’s finest suited to starting or smaller ecommerce shops. They’ve a great quantity of e-mail templates and signup types, and now additionally permits for SMS or textual content message advertising and marketing.
Privy additionally gives fundamental e-mail automation, together with welcome, order follow-up, deserted cart emails, and extra..
Key options:
- Limitless e-mail sends on paid plans
- Limitless popups for all plans
- Free delivery bar notifications
- A/B testing for a number of e-mail campaigns
- Viewers segmentation and focusing on guidelines
- Primary e-mail automation workflows
Pricing:
Privy has a free plan for as much as 100 billable contacts per thirty days. It offers limitless popups and free delivery bar shows. Nevertheless, it doesn’t present any automation on the free plan. Paid plans begin from $15/month and permit for extra e-mail advertising and marketing options.
#4 Fixed Contact
Fixed Contact is likely one of the older e-mail advertising and marketing platforms within the business. Within the many many years it’s been round, it’s developed to incorporate a lot of the instruments wanted by ecommerce retailers to interact prospects throughout a number of channels.
This WooCommerce e-mail advertising and marketing plugin offers a bunch of different good options, together with the WooCommerce e-mail automation that retailers are requiring. Past that, it additionally gives segmentation, reporting, and different e-mail advertising and marketing necessities.
Key options:
- Advertising automation options primarily based on person conduct
- Tons of of professionally-designed e-mail templates
- Reporting that will help you perceive your contacts
- Signup types and touchdown pages
- Surveys, polls and occasion RSVP
Pricing:
Sadly, Fixed Contact doesn’t provide a free plan. They do enable for a free trial, nevertheless. They’ve two paid plans, with Core beginning at $9.99/month and Plus from $45/month. Core gives reporting, e-mail advertising and marketing, record progress instruments, and make contact with administration. Nevertheless, you gained’t get any automation, Google adverts integration, SMS signup, and so forth., except you turn to Plus.
#5 Mailchimp
Mailchimp is likely one of the hottest basic e-mail advertising and marketing instruments available on the market. This WooCommerce emails plugin is just not particularly devoted to ecommerce although, permitting bloggers, influencers, and others to make use of its e-mail extension.
They provide a great vary of e-mail advertising and marketing and automation that ecommerce retailers can discover helpful. This consists of deserted cart workflows, cross-selling, upselling and rather more. And naturally, its UI is fairly intuitive, making it one of many best WooCommerce e-mail advertising and marketing instruments to make use of.
Key options:
- A simple-to-use interface good for novices and smaller ecommerce shops
- A great deal of ecommerce integrations
- Multi-step journeys for omnichannel promoting
- Good quantity of help for learners
- Vast number of pre-built templates
Pricing:
Mailchimp gives a free plan that has sadly fairly restricted options. Nevertheless, it does enable a most of two,000 subscribers, so that gives some stability. It presently has three different paid plans, and so they begin from $11/month for extra options like A/B testing, ship time optimization, and extra.
#6 Aweber
Aweber offers WooCommerce automated emails and different e-mail advertising and marketing options reliably for its ecommerce retailers. Considered one of its strongest promoting factors is its in depth library of pre-made e-mail templates.
Aweber additionally gives the standard—however crucial—normal options, akin to viewers segmentation, e-mail testing, and automation workflows.
Key options:
- 700+ pre-made e-mail templates to select from
- A simple-to-use e-mail designer to shortly create emails
- Versatile segmentation to assist goal prospects primarily based on conduct or location
- Automation workflows to schedule your campaigns forward of time
Pricing:
Aweber’s pricing is fairly simple. It has a free plan for as much as 500 e-mail subscribers that comes with touchdown pages, e-mail templates, push notifications, and extra. Its Professional plan begins from $16/month and gives automation, reporting, cut up testing and extra.
#7 AutomateWoo
AutomateWoo is a standout WooCommerce emails plugin that enables ecommerce companies on WordPress to transform and retain prospects with automated advertising and marketing instruments. They’ve a great number of pre-built templates to make it simpler to get began with e-mail advertising and marketing.
In addition they provide good automation workflows, like deserted cart, product critiques, strategies/upsells, and extra.
Key options:
- A superb number of vital automation workflows
- Robust segmentation and personalization options
- SMS notifications to achieve extra prospects the place they’re
- Robust buyer loyalty instruments
Pricing:
Not like the opposite WooCommerce e-mail advertising and marketing plugins on this record, AutomateWoo doesn’t have a free plan, or perhaps a free trial. What it does have, although, is a yearly providing for less than $99/month, making it one of many least expensive paid choices right here.
#8 Hubspot
Hubspot is a swiss military knife of gross sales and advertising and marketing, providing many various instruments. This features a nice CRM answer that can be utilized by greater ecommerce companies prepared to maneuver on to the subsequent stage of their advertising and marketing.
Due to its extensive choices, Hubspot permits ecommerce retailers to do challenge administration, contract monitoring, lead administration, plus after all e-mail advertising and marketing and free stay chat.
Key options:
- Touchdown web page editor
- A/B testing and analytics
- Signup types and popups
- Primary e-mail segmentation
- Integration with CRM, chat, and chatbots
Pricing:
Hubspot is free to make use of by itself, for as much as 2,000 emails/mo. This WooCommerce e-mail advertising and marketing instrument solely costs for premium options, and that’s principally as a result of the answer is an element of a bigger advertising and marketing platform. The Starter CRM (the most affordable advertising and marketing plan) begins at $50/mo for 1,000 contacts.
#9 CM Commerce
CM Commerce is an providing from Marketing campaign Monitor. Nevertheless, the product at its core was referred to as Receiptful, then Conversio. Because the title suggests, it’s a conversion-focused WooCommerce e-mail automation instrument that may assist ecommerce shops convert extra of their prospects.
It gives pre-built journeys, a drag-and-drop builder, evaluate collections, popups and extra.
Key options:
- automated emails together with not simply deserted cart, but additionally follow-up, receipts and newsletters
- upsell and cross-sell options
- product critiques and suggestions
Pricing:
Sadly, CM Commerce doesn’t provide any free plan, though all plans begin with a free trial. Their paid plans begin from $9/month, permitting as much as 5,000 emails to 500 individuals. The fundamental plan, Starter, permits for many options, however if you would like browse abandonment, buyer suggestions surveys, Fb viewers sync and extra, you’ll have to improve to greater plans.
Remaining ideas
As at all times, figuring out what’s finest in your retailer might not be what’s finest for others, so it’s vital to play the sector a bit.
Many of those WooCommerce e-mail automation instruments have free plans that may assist you to “attempt before you purchase.” Omnisend leads the pack because it makes all of its options obtainable without cost plan customers. Even higher, its one-click direct WooCommerce integration means you can begin testing it nearly instantly, with no dedication.
The publish The 9 finest WooCommerce e-mail advertising and marketing plugins in 2022 appeared first on Omnisend Weblog.
