Realizing the phrases shoppers sort in Amazon’s search field has the twin good thing about optimizing product listings and figuring out commercial-intent queries to focus on on Google.
Searchers on Google have various intentions, equivalent to informational, industrial, or brand-specific. However searches on Amazon are for merchandise, providing key phrase insights on classes, descriptions, feeds, and extra.
In contrast to Google, Amazon has no key phrase analysis instrument. However, like Google, it has an autocomplete characteristic.
Listed below are 5 third-party key phrase instruments that pull Amazon’s autocomplete solutions.
Amazon’s autocomplete drop-down lists key phrase variations, equivalent to the instance for “house heater.”
Helium 10
Helium 10 focuses on optimizing Amazon and Walmart listings. Enter a seed time period and the instrument lists long-tail and associated key phrases with the next metrics:
- Search quantity and traits.
- Variety of competing merchandise.
- “Magnet IQ Rating,” the ratio of search quantity divided by the variety of competing merchandise. The upper the rating, the extra alternative.
- “Title Density,” the variety of merchandise on web page certainly one of search outcomes containing the question time period, indicating what number of merchandise have been optimized for the key phrase and, thus, the rating alternative.
The instrument additionally gives a key phrase cluster evaluation figuring out frequent long-tail modifiers for a given time period. (View screenshot.)
Helium 10 presents no free plan or trial. Paid plans begin at $39 monthly.
AMZ Suggestion Expander
AMZ Suggestion Expander is a Chrome extension that expands Amazon’s autocomplete drop-down primarily based on the preliminary question. It generates a listing of long-tail key phrases with earlier than and after modifiers.
Clicking any key phrase within the drop-down will set off a brand new search. Customers can obtain the entire checklist of those solutions. (View screenshot.)
AMZ Suggestion Expander is free. For $9.97 it provides the search quantity and promoting value per click on for every key phrase.
SellerApp
SellerApp is a free Chrome extension that extends queries whereas looking on Amazon or the extension icon within the toolbar. To generate key phrase solutions, choose {the marketplace} nation and the question extension technique — letters or numbers.
Then export the complete checklist as a CSV file and use spreadsheet filters to establish key phrase teams for optimizing merchandise or classes. (View screenshot.)
Ahrefs
Ahrefs gives a free Amazon key phrase instrument requiring no registration or cost. The instrument extracts 100 key phrase variations (from a seed time period) primarily based on Amazon autocomplete.
Ahrefs is the one instrument I’m conscious of that gives free search quantity knowledge for every key phrase. (View screenshot.)
Key phrase Software Dominator
Key phrase Software Dominator pulls autocomplete outcomes from a number of platforms, together with Google, YouTube, and Amazon.
To make use of the instrument, set a mode — “Broad,” “Exact,” or “Regular” — every producing totally different solutions.
- “Broad” extracts solutions with the seed time period in the midst of a phrase.
- “Exact” limits the solutions to those who begin with the seed time period.
- “Regular” consists of each.
Customers can filter the solutions by {the marketplace} nation and division (e.g., “Home equipment,” “Automotive Components”) in addition to by modifier and phrase depend, together with exclusions. Obtain the complete suggestion checklist or the filtered model. (View screenshot.)
Pricing for Key phrase Software Dominator begins at $9 monthly. There’s no free model or trial.
