The best way to Develop Your TikTok Following [Expert Insights + Data]

Rising followers on TikTok can seem to be sluggish course of. And should you’re placing within the arduous work to create superb content material, it could really feel further irritating.

To assist pace issues up, we have compiled an inventory of the very best methods to achieve followers on TikTok — quick. After all, nothing can substitute good content material, however there are a couple of tips you possibly can attempt to explode your engagement, visibility, and, most significantly, your follower rely.

Let’s dive into the very best suggestions and tips to develop your TikTok.

1. Cease interesting to everybody.

If you attempt to attraction to everybody on TikTok, the other occurs: you find yourself resonating with nobody.

This will likely sound counterintuitive. In spite of everything, to get extra followers, should not you attraction to extra folks? In actuality, focusing on a distinct segment offers you a better likelihood to be seen by a pool of engaged customers.

For instance, vogue is a well-liked class on TikTok. A lot so, the hashtag #vogue has over 188 billion views on the platform. If you wish to put up fashion-related content material, you would possibly get misplaced on this aggressive vertical. As a substitute, you may deal with a sub-niche like avenue fashion or mid-sized vogue, which has a fraction of the views however a extra engaged viewers.

The best technique to area of interest down is by figuring out your viewers and what they wish to see. Be particular. If you happen to’re not sure, check out your competitors. What do they do properly? What movies get essentially the most engagement? And, in fact, use your purchaser personas as a compass when brainstorming video concepts.

2. Publish on the proper time.

Typically, it isn’t simply what you put up however when you put up. That is very true on TikTok.

A current HubSpot Blogs survey of 300+ entrepreneurs recognized the very best and worst instances to put up on TikTok. Listed here are the outcomes:

• One of the best time of day: 3-6 PM and 6-9 PM
• One of the best days of the week: Friday and Saturday
• The worst time of day: 6-9 AM and 9-12 AM
• The worst days of the week: Monday and Tuesday

Since TikTok is well-liked with the Gen Z crowd  — they usually’re at school for an excellent a part of the day — the morning and early afternoon “lifeless zone” is smart.

When posting content material on TikTok, keep clear of those sluggish hours, and check out posting in the direction of the tip of the week or through the weekend.

3. Duet or Sew top-performing movies.

TikTok presents a lot of options to collaborate with others — which is vital to getting extra eyeballs in your content material. Let’s speak about two options particularly: Duet and Sew.

The Duet function permits you to play your video subsequent to a different person’s video. That is superb if you wish to add commentary or a humorous response to the unique video.

The Sew function lets you play as much as 5 seconds of another person’s video as an intro to your individual. 

One of the best ways to leverage these options is by participating with top-performing movies in your area of interest. You are able to do this by utilizing the search bar and typing key phrases referring to your model. Then, as soon as you have zeroed in on a video you want, faucet the Sew or Duet button and let your creativity fly.

However there’s extra — it’s also possible to encourage others to Duet or Sew your movies.

For instance, Tesco, a British grocery chain, asks customers to Duet the next video for an opportunity to change into the brand new voice of their checkout machine:

The outcome? Tesco’s unique video scored 22 million views and hundreds of Duet submissions.

4. Take part in a problem (or create your individual).

Challenges are notorious on TikTok, they usually have the facility to blow up your follower rely. The trick is discovering the fitting one to your model. In spite of everything, some challenges fizzle out earlier than they hit the bottom, whereas others unfold like wildfire.

When you discover a problem you possibly can work with, it is essential to place your individual spin on it. That is how you will actually stand out.

You may as well create your individual problem — simply be certain that it is comparatively easy to do. For instance, Chipotle began the #LidFlip problem, which inspired customers to flip the lid of their burrito bowl with fashion:

Within the first six days, the problem generated over 100,000 video responses. Much more spectacular, it created a record-breaking gross sales day for Chipotle.

5. Leap on trending sounds and songs.

88% of TikTok customers say sound is important to the TikTok expertise. Due to the algorithm, it is also important for driving extra engagement.

TikTok has an intensive library of sounds — however you need to prioritize those that get plenty of love from the group. It’s because the TikTok algorithm tends to favor movies that leverage trending sounds. Plus, 67% of TikTok customers desire branded movies that function well-liked or trending songs.

To get began, try TikTok’s Inventive Heart which ranks the preferred sounds every day. You may as well filter by area, which is useful in case your viewers lives in a distinct location from you.

6. Cross-promote your TikTok.

Odds are, your viewers is lively on different social media in addition to TikTok. Because of this, it is essential to cross-promote your movies to different channels, similar to Instagram or YouTube.

Keep in mind that Instagram’s algorithm won’t promote movies with a TikTok watermark, so you will must add the unique video. YouTube, then again, does not have the identical restriction.

It is also value noting that Reels can’t exceed 60 seconds, whereas TikTok movies can go for 10 minutes. So, you could must trim your movies to stick to Instagram’s time constraints.

Again to You

In the end, you are solely pretty much as good because the content material you create. Though the following pointers can enhance your visibility within the brief run, it is the standard of your content material that influences folks to hit “observe.” As a marketer, this implies placing your viewers on the coronary heart of your technique and creating content material that speaks to them.