Excessive-level Instagram Reel insights are straightforward to seize — anybody can inform what number of views and likes a Reel has simply by taking a look at it of their feed or the Reels tab. However should you’re a enterprise utilizing this content material format, you’ll need to dive deeper into engagement and attain stats to get a full image of how Reels are serving to you develop your Instagram presence.
Preserve studying to search out out which Instagram Reels metrics actually matter and find out how to successfully measure your success. We’ve additionally put collectively a listing of 4 ideas for utilizing Reels insights to make higher content material.
Bonus: Obtain the free 10-Day Reels Problem, a every day workbook of artistic prompts that can aid you get began with Instagram Reels, monitor your development, and see outcomes throughout your complete Instagram profile.
What’s Reels analytics?
Reels analytics is the method of monitoring, amassing and analyzing information to know the efficiency of your Reels.
In-depth analytics may help you make higher knowledgeable artistic selections and construct extra partaking content material methods. On the next degree, this may help you get to know your viewers higher and allocate your money and time to ways that work for them.
Reels analytics are a part of Instagram analytics and ought to be included in your Instagram experiences in addition to your bigger social media experiences.
(For those who need assistance constructing your social media report, take a look at our free template.)
Reels analytics metrics
When determining whether or not a Reel was profitable or not, you must take a look at the next metrics:
Instagram Reels attain metrics
- Accounts Reached. This metric tells you what number of distinctive Instagram customers noticed your Reel at the very least as soon as.
- Performs. That is the variety of occasions your Reel has been performed. It may very well be larger than the variety of accounts reached, since some customers might watch your Reel greater than as soon as — which I’d assume is the case for this Reel of three cows smooching a pet:
Instagram Reels engagement metrics
- Likes. This metric tells you what number of customers appreciated your Reel.
- Feedback. The variety of feedback on a person Reel.
- Saves. The variety of occasions your Reel was bookmarked.
- Shares. The variety of occasions Instagram customers shared your Reel to their story or despatched it to a different person.
The best way to view Reels Insights in Hootsuite
With Hootsuite, you possibly can monitor the success of your Reels alongside all of your different social media content material (from Instagram, TikTok, Fb, LinkedIn, Twitter, YouTube and Pinterest) and simply generate complete experiences, saving your self the headache of clicking by numerous tabs to gather your stats.
To see how your Reels content material is performing, head to Analytics within the Hootsuite dashboard. There, you’ll discover detailed efficiency statistics, together with:
- Attain
- Performs
- Likes
- Feedback
- Shares
- Saves
- Engagement fee
Engagement experiences for all of your related Instagram accounts now consider Reels information.
Strive it free for 30 days. You’ll be able to cancel anytime.
The best way to view Reels Insights within the Instagram app
To test your Instagram Reels insights, go to your profile web page within the cellular app, then faucet the Insights button under your bio.
Observe that Insights are solely accessible for skilled accounts. However don’t fear! You’ll be able to swap to a Creator or Enterprise account in your settings — it solely takes a minute, and even model new accounts with small followings can do it.
Then, head to Accounts Reached within the Overview part. Reels analytics are included within the Attain breakdown. In accordance with Instagram, that is meant to offer Instagram customers with a greater understanding of how Reels contribute to an account’s efficiency.
Supply: Instagram
To view insights particular to Reels solely, scroll all the way down to Reels within the Insights overview display screen and faucet the proper arrow subsequent to your variety of Reels. Right here, you possibly can see your whole Reels efficiency metrics in a single place.
To test in on the efficiency of a selected Reel, open the Reel out of your profile, then faucet the three dot icon within the backside proper of the display screen, then faucet Insights.
Supply: Instagram
The best way to use Instagram Reels analytics to make higher Reels
Now that you understand the place to search out your Reels analytics and why you must monitor Reels efficiency, it’s time to place all these findings to work.
Listed below are 4 ideas for utilizing Reels analytics to make higher content material:
1. Check completely different Reel kinds
To make good Reels, you must… watch quite a lot of Reels. And not using a really feel for what’s trending, you’ll have hassle discovering a method that works to your model.
However what if what you like doesn’t essentially resonate together with your viewers?
The important thing to discovering the perfect visible kinds, filters, results and tendencies to your model is testing. And now that you’ve entry to Reels Insights, you possibly can drive extra insights out of your assessments.
Earlier than, you can solely base your efficiency assumptions on feedback and likes. However a excessive variety of feedback isn’t all the time a superb factor — a few of them is perhaps destructive. Take the feedback from an enormous grocery chain’s kitchen hack Reel for example:
With the 2 new engagement metrics, you’ll have a greater understanding of what number of customers really cherished your content material (sufficient to put it aside for later or share with buddies). While you publish a Reel that will get quite a lot of likes, feedback, saves and shares, you’ll know that one thing is working!
2. Check completely different Reel lengths
Instagram at the moment lets all customers create Reels as much as 90 seconds lengthy.
However you don’t all the time want to make use of up that complete time. Generally, shorter content material could be extra partaking. Much like testing completely different tendencies and results, you may need to check completely different Reel lengths to see what your viewers responds to greatest.
Learn our information to discovering the suitable Reels size.
3. Check completely different audio choices
Instagram affords many alternative choices for including audio to Reels. You’ll be able to:
- Use the unique audio out of your video clip
- Add voiceover to your video
- Use a text-to-speech generator
- Use a saved audio monitor — a tune or a viral snippet, like within the instance under from McDonald’s:
With entry to Reels Insights, you possibly can check out completely different choices and see if a few of them are inclined to work higher than others.
Accessibility tip: No matter your selection, make certain so as to add captions to your Reels so that everybody can take pleasure in them!
4. Put up on the proper time
This can be a huge one. Enhanced Reels analytics may help you pin down the perfect day of the week and time of day to publish your Reels for optimum attain and engagement.
The thought is easy — check completely different posting occasions and watch your outcomes carefully to search out out what time works greatest for you and your viewers. That manner, you’ll by no means “waste” a fantastic Reel by posting it when your viewers will not be on-line!
… or make your life simpler with Hootsuite’s greatest time to publish suggestions. When scheduling a Reel by Hootsuite, you will see customized suggestions (primarily based in your previous efficiency) proper within the Composer:
Strive it free for 30 days. You’ll be able to cancel anytime.
(Try our publish about the perfect occasions to publish on Instagram to set all of your Instagram content material up for fulfillment.)
Why is monitoring Reels analytics necessary?
As with all social media analytics, monitoring the efficiency of your Reels may help you be taught out of your wins, establish alternatives and enhance your efficiency over time.
Reels analytics may help you perceive:
- What your viewers likes and dislikes
- When you must publish your Reels for greatest attain and engagement
- Which calls to motion resonate together with your viewers
- Which AR filters, results and music tracks are doing it for you
Carefully monitoring Reels Insights will even aid you acknowledge patterns and see if spikes in Reel efficiency can have an effect on your general Instagram engagement.
(In case you missed it, some entrepreneurs imagine that Instagram rewards accounts that actively publish Reels with larger general visibility. Our crew ran an experiment to search out out if that’s true.)
Simply schedule and handle Reels alongside all of your different content material from Hootsuite’s tremendous easy dashboard. Schedule Reels to go stay when you’re OOO, publish at the very best time (even should you’re quick asleep), and monitor your attain, likes, shares, and extra.
Save time and stress much less with straightforward Reels scheduling and efficiency monitoring from Hootsuite. Belief us, it’s reely straightforward.
