The Final Information to Android 13 Push Notification Choose-ins

Studying Time: 9 minutes

Manufacturers closely depend on push notifications for buyer communication and engagement. And for the longest time, they didn’t require specific permission from prospects to ship push notifications on Android. The opt-in charges for Android gadgets had been as excessive as 91.1% in 2019.

Nonetheless, every part has modified because the launch of Android 13. To safeguard privateness, Android 13 has given prospects the ability to manage which apps they need to obtain notifications from and people they don’t. In contrast to the earlier OS variations, manufacturers now must request permission from prospects earlier than triggering notifications.

Whereas the change will influence opt-in charges, this problem is an enormous alternative for entrepreneurs to give attention to their push methods and create campaigns that assist to ship significant buyer experiences and enhance loyalty in the long term.
This put up will share methods and finest practices on how manufacturers can leverage this chance to extend Android 13 opt-in charges.

Android 13 and Push Notification Choose-in Adoption Traits

Earlier than diving deep into the methods, let’s shortly analyze the present adoption of Android 13 and push opt-in developments. The opt-in development relies on the 1.3 billion shoppers we analyzed on the MoEngage platform.

General Android 13 adoption

Though Android 13 was launched in August 2022, its adoption is slowly rising.

In keeping with Google’s inner information, Android 13 has doubled in market share since January 2023. Newest reviews present that over 12.1% of Android gadgets globally had the newest Android 13 OS put in. Android 12 had a 16.5% share, whereas Android 11 nonetheless led the pack at 23.5%.

Amongst all buyer engagement channels, push notifications have the very best reachability. However with out an efficient push opt-in technique, reachability can considerably lower as extra prospects transfer to Android 13.

Let’s perceive this higher by analyzing the push opt-in development in several verticals –

E-commerce Push Notification Choose-in Charges

Beneath is the push opt-in development for E-commerce and Meals Supply platforms.

BFSI Push Notification Choose-in Charges

Beneath is the push opt-in development for Banking, Crypto and Fintech platforms.

Journey and Logistics Push Notification Choose-in Charges

Right here’s what our information reveals relating to push opt-in developments for Journey and Logistics platforms.

Media and Leisure Push Notification Choose-in Charges

You’ll discover the push opt-in charges for Media and Leisure platforms beneath.

Push Notification Choose-in Development Throughout Completely different Geographies

Once we evaluate completely different geographies, Europe noticed the very best common push opt-in charge, whereas the Center East area noticed the bottom Android push opt-in charge.

By the info above, it’s evident that manufacturers must create a strong opt-in technique to make sure they will attain and have interaction with most of their buyer base.

Classes from iOS Push Notification Choose-ins

Though the general adoption charge for Android 13 remains to be low, entrepreneurs should do not forget that opt-ins will quickly develop into crucial for sending push notifications.

Take iOS’ instance; solely 45% of iOS prospects had been prepared to obtain push notifications. In keeping with Flurry Analytics, 4% of shoppers pre-emptively opted out to keep away from being tracked by manufacturers and despatched notifications.

The information clearly reveals that prospects could not select to obtain push notifications if given a selection. Nonetheless, entrepreneurs can overcome this problem with the next opt-in methods –

1. Management the timing with Self-handled Choose-in

Clients usually tend to opt-in on sure pages and after sure occasions. For instance, Information apps can set off opt-ins when the client lands on breaking information. By opting-in, they will obtain a notification every time a breaking information alert happens.

2. Talk worth with Two Step Choose-in

Leverage in-app prompts to elucidate the advantages of opting-in for push notifications. For instance, Journey apps can inform prospects that opting-in for push notifications would assist them get notified about essential updates about their reserving.

How MoEngage Can Assist You To Enhance Your Push Notification Choose-ins

In Android 13, you possibly can management when and the place to set off the opt-in prompts. Since you possibly can solely set off the native Push Choose-in immediate twice, manufacturers should be strategic about after they need to set off for optimum opt-ins. The one prospects can opt-in after that is by turning it on within the app settings.

MoEngage’s SDK permits builders to create tailor-made opt-in workflows to extend opt-ins for functions focusing on Android 13. Let’s look how –

1. Monitoring and Reachability

To drive extra opt-ins, entrepreneurs want to trace the share of opted-in prospects to know if the opt-ins have elevated or decreased. Moreover, it’s additionally essential to keep away from sending repeated opt-in messages to prospects who’ve already granted permission to obtain push notifications.

With MoEngage’s SDK, entrepreneurs can get a precise cut up of shoppers who’ve opted-in and opted out and establish the methods that labored nicely and that didn’t.

Moreover monitoring, entrepreneurs should additionally measure reachability. Reachability measures the general effectiveness of particular channels or platforms in reaching the goal prospects. MoEngage permits entrepreneurs to calculate push, e-mail, and SMS reachability.

2. Monitor Push Permission Choose-in Standing as a Person Attribute

Since MoEngage tracks whether or not a buyer has opted-in or opted-out, manufacturers can use this information to filter out sure prospects when sending campaigns. For instance, opted-out customers may be engaged extra successfully utilizing in-app messages than push notifications. This makes the opt-in standing attribute very helpful when sending campaigns.

3. Drive Extra Push Choose-in utilizing Self-Dealt with Choose-ins and Two-Step Choose-ins

Self-Dealt with Choose-ins

Self-Dealt with Choose-ins are notifications that prospects obtain on pages or after an occasion. Nike has aced the sport of displaying the immediate on the proper time. In contrast to Android 13, iOS permits manufacturers to show opt-in messages solely as soon as, however they will present them to prospects anytime.

Nike displayed the message on the finish of the onboarding course of, permitting them to construct a relationship with prospects earlier than searching for consent.

Clients usually tend to opt-in in the event that they see the advantages of receiving updates, so making the message contextually related is crucial. Builders can use MoEngage’s SDK to configure self-handled opt-ins and filter out prospects who’ve already opted-in or opted out. This fashion, they will show the opt-in message solely to prospects who’re but to opt-in.

Two-step Choose-ins

Typically, prospects need extra data earlier than agreeing to opt-in for push notifications. In such instances, we suggest utilizing two-step opt-ins. Two-step opt-ins will show the opt-in message provided that the client selects ‘Sure’ within the in-app format. This provides prospects extra time to assume and select, and the possibilities of opt-in conversions improve too.

You need to use MoEngage’s SDK to create two-step opt-ins. You possibly can management the timings of the prompts and be certain that it’s displayed solely when the client selects ‘Sure’ within the in-app immediate.

Since Android 13 limits the variety of instances, manufacturers can present the opt-in immediate to 2. Therefore, entrepreneurs must leverage the Two Step Choose-in technique to make sure they solely present the immediate to prospects when there’s the next likelihood of opt-in.

4. Enhance Supply Funnel Accuracy by Excluding Choose-outs

Manufacturers can select to exclude the opt-outs when sending a push notification marketing campaign to make sure manufacturers can monitor their supply, engagement, and conversion charges extra precisely.

Methods To Drive Extra Android 13 Push Notification Choose-ins For Completely different Verticals

Let’s take a look at what methods completely different verticals can leverage to extend push opt-ins –

Retail/E-commerce

Retail and E-commerce manufacturers can set off the opt-in immediate after the client makes a purchase order or on the Orders web page to hunt permission from them to ship real-time notifications about their orders, future reductions, and promotions.

BFSI

BFSI manufacturers can show opt-in messages after the shoppers full the onboarding or the Know Your Clients (KYC) course of to get consent to ship notifications on transaction alerts, account balances, or updates on their mortgage and bank card requests.

For instance, when a buyer finishes their KYC course of or fills out a mortgage/bank card utility, ship them a nudge to allow them to obtain push notifications to allow them to get an replace as quickly the KYC is accomplished, or the appliance has been reviewed.

Media and OTT

OTT platforms can search permission from prospects to ship them customized reminders on new reveals, films, or dwell sports activities occasions. Entrepreneurs can set off the opt-in message after the client indicators up and chooses their most well-liked genres, languages, and different particulars.

Greatest Practices to Drive Choose-ins

Let’s take a look at some methods that may assist you to enhance opt-in charges –

Perfecting Timing

Timing is essential for maximizing the opt-in charges. Observe the occasion or pages that might drive the opt-ins, permit prospects to discover the app first, after which set off the opt-in messages. For instance, a journey app sends a immediate message after the client books a ticket, or an E-commerce app triggers it after the client completes the primary buy.

Speaking Worth

Make sure the message communicates the worth of choosing push notifications. Letting prospects know the worth of notifications is a sure-shot method to increase opt-in conversions. For instance, a monetary administration app can talk how push notifications hold them up to date about their transactions, account balances, and cost reminders.

Copywriting

Since Android 13 doesn’t permit manufacturers to tweak copies or add photos to the opt-in prompts, entrepreneurs should search consent prudently. Guarantee the worth of push notifications is defined upfront to get extra opt-ins. Display the advantages of opting-in utilizing in-apps by way of the two-step opt-in technique to prospects earlier than exhibiting the opt-in immediate.

A/B Testing

Experimentation with triggers, opt-in technique, and copies and creatives: Experiment with the opt-in message copies and creatives to maximise conversions. You may as well carry out A/B exams on opt-in strategies to seek out those that might increase the opt-in charges.

For instance, the two-step opt-in technique is more practical than the single-step opt-in as a result of they’re likelier to click on on ‘Sure.’ Additionally, observe the occasions and pages that might improve the possibilities of receiving consent and set off opt-in messages.

Monitoring and Analyzing outcomes

Monitor the opt-in charges to find out in the event that they improve or lower. It will assist you to establish if the opt-in technique, timing, or creatives and copies are performing or want any adjustments.

Leverage Different Channels to Educate and Drive Choose-ins

Beneath are few channels you possibly can leverage to teach and drive extra push opt-ins –

WhatsApp

With over 2 billion energetic prospects worldwide, WhatsApp is definitely probably the greatest alternate channels for manufacturers to tell prospects. Manufacturers can leverage platforms like MoEngage’s WhatsApp Native to ship customized wealthy texts to replace prospects about their order standing or to inform them about new offers, reductions, and choices. Moreover that, they will additionally use this channel to request prospects to opt-in for push notifications.

SMS

SMS is broadly utilized in nations just like the US. Manufacturers can use them to ship customized transactional messages to prospects and request permission to ship push notifications. To make it extra partaking, manufacturers can use MoEngage’s SMS advertising platform to provoke two-way communication with prospects. They will additionally use wealthy media templates to create interactive messages with photos, movies, GIFs, and movies.

Content material Playing cards

Content material playing cards are interactive playing cards that present prospects with content material and suggestions. Entrepreneurs can use content material playing cards to ship customized content material and have interaction with prospects earlier than asking them for permission to ship push notifications.

What’s Subsequent?

Albeit a gradual begin, Android 13 is exhibiting some development. From 5% in January, the adoption charge has doubled by April. The brand new Android model might quickly outpace Android 12 and develop into as broadly used as Android 11. This speedy adoption signifies that manufacturers can’t be complacent about push notifications.

They need to create a strong technique of asking for opt-ins earlier than sending push notifications. With options like MoEngage’s SDK for Android 13, manufacturers can enhance the opt-in charges and ship push notifications to prospects as all the time.

The put up The Final Information to Android 13 Push Notification Choose-ins appeared first on MoEngage.