What are you engaged on as we speak for social media administration? Have you ever been attempting to determine your social media advertising plan and undecided the place to begin?
Considered one of our targets at Buffer is to all the time be iterating and experimenting with what we do on social networks and share various kinds of content material. We’re up for attempting all types of various methods for social media! And lots of of those find yourself revealing nice alternatives for progress.
We’d love to assist with some concepts when you’re simply getting began along with your social media technique and content material advertising!
We’ve collected all our greatest and favourite social media methods—real-life suggestions that we’re attempting as we speak on social media, and discovering nice success when checking our metrics! We’re excited to share these concepts with you as we speak so you can begin including them to your social media calendar.
Right here’s an inventory of social media methods we’ve used at Buffer with nice success. Give these methods a try to see how they enable you develop your social media presence!
1. Repurpose your content material on a number of social media platforms
Repurposing content material can improve engagement, prevent a variety of time and vitality, and provides folks an opportunity to see your finest social content material they might have missed the primary time you posted. Repurposing content material may be carried out in many alternative methods – it’s not all the time simply reposting the identical factor once more on the identical platform. Listed below are some examples:
- Take a tweet and switch it into an Instagram put up
- Put up your TikTok on Instagram Reels (or YouTube Shorts, or each!)
- Flip your Twitter thread right into a video
- Flip a weblog right into a TikTok video
- Share a ballot on LinkedIn that you simply initially posted on Twitter
- Compile responses to a put up to create a roundup
2. Share behind-the-scenes
Sharing what occurs behind-the-scenes of your work is an effective way to attach along with your viewers and present the individual behind the account they’re following, and lift model consciousness.
Methods you may share behind-the-scenes content material:
- A day-in-the-life video
- A photograph dump sharing pictures from the method of constructing one thing
- A video or photograph replace mid-way by means of a challenge, sharing your progress
- A put up introducing your self and sharing your story of you the way obtained to the place you are actually
@bufferapp #socialmediamanager #socialmediamarketing #smm #dayinthelife #socialmediamanagerlifestyle #dayinthelifevlog #techjob #buffer #wfh #wfhlife #remotework #adayinthelife #remotejob
3. Add evergreen content material to your content material calendar
Evergreen content material is something you create on your web site, weblog, or social media that has sustained curiosity over time and among the finest issues about it’s you can share this content material once more with out making many modifications to the unique. To begin sharing evergreen content material, discover out what your clients need to know and reply these questions, and see when you have any earlier posts associated to these subjects that you can add to your content material calendar once more.
Listed below are some examples of evergreen content material you can attempt:
- How-to guides
- Ceaselessly Requested Questions (FAQs)
- Case research/Testimonials
- An ‘All the things You Have to Know About…’ put up
Take a while on a regular basis to attach along with your group! One thing we make sure that to do on a regular basis at Buffer is verify all of our notifications on all platforms and reply to any tags or feedback. It’s an effective way to attach along with your viewers and begin conversations on social media platforms. In case your viewers sees that you simply often reply to them, they’ll be extra prone to remark, tag, or reply to your posts.
Methods you may interact along with your group:
- Reply to feedback
- Begin a Discord server
- Begin a Fb Group
- Share tagged posts on Instagram Tales
- Retweet and quote tweet your followers
5. Begin a social media content material collection
Operating a collection is usually a actually enjoyable strategy to hold your viewers engaged, helps you generate extra content material, and may herald new followers. Select a particular subject to deal with and create a number of items of content material associated to it.
Some examples of collection you may attempt:
- Recommendation/tips on how to collection
- “X issues to attempt” collection
- Product growth collection
- Meet the group collection
- Behind-the-scenes collection
- Making an attempt out a brand new exercise collection
- “Prepare with me” collection
6. Put your spin on a trending meme on TikTok
Collaborating in developments can repay when you can authentically join it along with your model. The mixture of a trending meme or audio and your content material resonating along with your viewers may be very efficient. Take a while to scroll by means of totally different social platforms for inspiration, and keep in mind – there’s no strain to take part in each single development!
Right here’s a enjoyable one we did on Buffer’s TikTok:
@bufferapp I find it irresistible right here #CapCut #salarytransparency #buffer #workbenefits #workperks #futureofwork #remotework #distant #wfh #4dayworkweek #4dww #fourdayworkweek #salariesintech #booktok #bookrecommendations
7. Share user-generated content material
Consumer-generated content material (often known as UGC or consumer-generated content material) is authentic, brand-specific content material created by clients (for gratis to you) and printed on social media or different channels. The authenticity that comes with user-generated content material can’t be beat, and sharing this sort of content material is an effective way to construct belief along with your viewers.
UGC is available in many codecs, together with pictures, movies, critiques, and testimonials. Listed below are some examples of user-generated content material you may put up:
- Repost a video the place somebody reviewed your product
- Flip a tweet the place somebody complimented you right into a graphic for Instagram
- Begin a development, problem, or contest which inspires your viewers to put up about your product
- Create a hashtag and share content material posted utilizing the hashtag
8. Flip long-form content material right into a Twitter thread
Not everybody desires to click on on a hyperlink to get extra info, so attempt turning your weblog or another type of long-form content material right into a Twitter thread so your viewers can digest all the things in a single place. Use the headings out of your weblog to prepare your tweets and use emojis for bullet factors to maintain all the things wanting organized.
For instance, if we needed to show this weblog right into a Twitter thread, we’d begin with an intro tweet, then every social media technique would comply with in its personal tweet by means of the thread, utilizing emojis to quantity every tweet.
Electronic mail is the subsequent neatest thing to social media for reaching audiences. 💫
Whereas platforms like Twitter or TikTok are on the mercy of ever-changing algorithms, your e-mail listing is one thing you personal and management.
Listed below are the steps to beginning a e-newsletter of your personal 👇
— Buffer (@buffer) July 25, 2023
9. Use Buffer’s AI Assistant that will help you ideate and write captions
Feeling stumped on what to put up or tips on how to caption your posts? Buffer’s AI Assistant is right here to assist with content material creation. It may well enable you give you posts, refine your concepts, write captions, and create high quality content material that resonates along with your viewers.
Listed below are some prompts to get you began:
- I run the [social media name] for a [type of account] Share [number] concepts to assist improve engagement on my account
- Create a social media put up that showcases the advantages of [product/service] for [target audience]
- Write a how-to put up on [topic] for [target audience]
- Write a [social media name] put up about [topic] that features a name to motion for [target audience]
- Create a put up that lists [number] widespread misconceptions about [topic] and supplies correct info
10. Put up polls
Polls are a sensible strategy to gauge your viewers’s curiosity and likewise encourage conversations. Sharing polls on Buffer’s Twitter and LinkedIn is a giant a part of Buffer’s content material technique – you may all the time discover us replying to feedback on polls to maintain the dialog going.
These are some methods you need to use polls:
- Request product suggestions
- Market analysis
- Suggestions on the content material you’re posting
- Let followers vote on content material they need to see
We hope you discovered these methods useful! Bear in mind, not each put up will probably be a social media success, however it’s essential to take heed to your viewers and take note of analytics and make changes based mostly in your learnings. You’ll want to tell us when you attempt any of those on your social technique and the way it goes for you.
