Right here’s at present’s AdExchanger.com information round-up… Need it by e-mail? Enroll right here.
OneView, Meet ONE
AdExchanger has beforehand referred to Roku and Nielsen’s relationship as a “strategic accord.”
Roku was the primary streaming media platform to make use of Nielsen rankings and has delivered semi-annual doses of excellent PR to Nielsen throughout a dismal streak. And when Nielsen rankings mild up Roku stock, spend follows. Nielsen can be one in every of Roku’s sponsoring members, so to talk, to the nation membership of TV advertisers.
Oh, and final yr, Roku acquired Nielsen’s ACR information enterprise made up of former Gracenote and Sorenson Media belongings.
The most recent chapter of their romance got here on Thursday when Roku inked maybe its largest Nielsen partnership but with the information that Roku will probably be a pilot media companion for Nielsen’s Complete Advert Scores, the four-screen measurement product (cell, desktop, linear TV and CTV) launching in December.
Complete Advert Scores is vital for Nielsen, as a result of it varieties the information set that underpins Nielsen’s plans for Nielsen ONE, its cross-video stock provide product that’s been in alpha testing this yr.
Roku is uniquely suited to show out Nielsen ONE’s (eventual) worth, as a result of Roku stock is all logged-in and that id information will be linked to the Roku OneView DSP (previously dataxu)
Proving that ONE works for conventional TV campaigns will probably be a taller order, although.
Nonplussed
Is Walmart+ the most important client product that nobody is speaking about?
That’s the thesis outlined in a Twitter thread by startup investor Turner Novak.
Walmart wants a subscription package deal anchored by shopper loyalty packages, supply ensures and media. (Ask your self, is Prime necessary to Amazon? Yup.)
However different built-in Walmart+ advantages maximize Walmart’s profitability. Walmart+ consists of gas reductions and plenty of of its retailer areas have gasoline stations. This setup incentivizes customers to drive to the shop – a less expensive type of success than transport. One other Walmart+ add-on is scan-and-go funds in shops – a good cheaper type of success, since a Walmart worker doesn’t have to bag groceries and/or put them out curbside for pickup.
Having its very personal “plus” signal brings Walmart into the media realm, too, the place it’s an absolute whale.
Walmart doesn’t have its personal studio, à la Amazon, however earlier this month it introduced that Walmart+ will embrace an AVOD subscription to Paramount+ (sometimes $5 monthly). On prime of that, this yr, Walmart+ additionally began bundling in six months of Spotify Premium ($60 worth).
Walmart wasn’t an early mover on ecommerce and promoting, however it’s acquired rather a lot going for it. And whereas different companies may get minimize throughout a recession, as shoppers trim their subs, Walmart+ with all its perks may appear an oasis within the desert.
Failed Stadia
Google is shutting down its Stadia recreation streaming service simply two and a half years after it debuted, TechCrunch studies.
The choice was prompted by a scarcity of adoption, based on Stadia VP and GM Phil Harrison.
Google’s capability to compete with gaming giants like Microsoft, Amazon and Sony was just about all the time doubtful. Not too long ago, Google had turned to providing months-long free trial subscriptions in an try and construct Stadia’s consumer base.
As such, the demise of Stadia was lengthy rumored, and the rumors picked up steam in February after Google shut down its Stadia Video games and Leisure studio, which was tasked with creating first-party unique video games for the platform. Nonetheless, Google was denying any rumors of Stadia’s impending shutdown as just lately as July.
Google will situation refunds for Stadia {hardware} and software program purchases, and subscribers will retain entry to their Stadia recreation libraries till January 18, 2023.
However Stadia wasn’t a complete wash. Reasonably than throwing away the low-latency streaming expertise that powers the service, Google hopes to repurpose the tech in different elements of its enterprise and supply it to companions, Harrison says.
However Wait, There’s Extra!
IPG’s Magna: Fall replace to the 2022 and 2023 US promoting report and forecast. [release]
EZPR CEO Ed Zitron: There is just too a lot web. [Medium]
The right way to advocate for information privateness and consumer’ rights. [Wired]
Google and Warner execs invested on this anti-fraud advert tech startup’s $15 million funding spherical. [Insider]
Artists are staying on the prime of music charts for longer intervals, because the business fails to end up new hits. [Bloomberg]
You’re Employed!
Walt Disney promotes international streaming chief Alisa Bowen to president of Disney+. [release]
Stagwell Advertising and marketing Cloud hires Mansoor Basha as its first CTO. [release]
Choozle elevates its chief consumer officer, Adam Woods, to CEO. [release]
