The Physique Store not too long ago introduced that it has turn out to be the world’s first international magnificence model to realize 100% vegan product formulations, licensed by The Vegan Society.
The Physique Store, a Trailblazer in Vegan Magnificence Model
The product formulation portfolio contains all ranges, together with skincare, physique care, hair care, make-up and perfume. The trailblazing magnificence retailer achieved its bold goal in 2021 when 60% of its merchandise already carried the Vegan Society trademark.
Initially, the United Kingdom-based model was the primary magnificence retailer to marketing campaign towards animal testing in cosmetics since 1989. The model believes that animals shouldn’t be harmed within the pursuit of magnificence. Whereas the model stays devoted to a world prohibition of animal testing in cosmetics, attaining a completely vegan product vary is a big achievement in cruelty-free magnificence.
The Vegan Society Trademark Certification
The Vegan Society is a registered charity and the world’s oldest vegan organisation. It was based in 1944 by a vegan group led by Donald Watson.
The Vegan Society is the head of vegan certification, with its Vegan Trademark acknowledged globally as the usual for vegan merchandise, guaranteeing they avoid animal testing and animal-derived substances. Certification is an enormous deal for The Vegan Society—they scrutinised each uncooked materials within the product catalogue. After a meticulous investigation, every product underwent a holistic overview to make sure it met all standards earlier than it was awarded that coveted Vegan Trademark certification.
Likewise, for The Physique Store, a complete course of is undertaken for the model to achieve a 100% vegan-certified formulation within the magnificence business. It includes an intensive overview and reformulation of all merchandise, making certain the exclusion of animal-derived substances and a dedication to cruelty-free practices. This meant over 4,000 substances needed to be validated for over 1,000 merchandise to hold the stamp.
Chantelle Adkins, the Director of Enterprise Improvement at The Vegan Society, commented,
“As we speak we’re extending a large congratulations to The Physique Store for attaining 100% of their product formulations being vegan and licensed with The Vegan Society’s Vegan Trademark. This has been a large undertaking for them and showcases their dedication and dedication to vegan magnificence. We hope that this vital step units a world commonplace for different magnificence manufacturers to comply with and evokes additional change to cut back animal use and exploitation throughout the business.”
What Does it Imply for the Way forward for the International Magnificence Trade?
The importance of The Physique Store receiving 100% vegan certification within the international magnificence business is profound. It not solely underscores the model’s unwavering dedication to cruelty-free and moral practices but in addition units a notable commonplace for sustainability and conscientious shopper decisions.
As well as, Analysis and Markets predicts that the vegan cosmetics business will develop with a 6.31% Compound Annual Progress Fee (CAGR) between 2023 and 2028. On prime of that, the analysis additionally estimates the vegan cosmetics business will attain $24 billion by 2028.
With the rise of moral consumerism, veganism has more and more turn out to be a way of life, particularly among the many youthful demographic. Due to this fact, this accomplishment not solely resonates with the rising demand for moral and sustainable merchandise but in addition positions The Physique Store as a frontrunner in shaping a extra compassionate and environmentally acutely aware future for the sweetness business on a world scale.
The Physique Store was topped the “Model of The 12 months” within the International class on the 2023 – 2024 World Branding Awards. Uncover extra concerning the model and its contribution right here.
Learn extra: 4 Methods to Strengthen Your Vegan Model in As we speak’s Market
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