The Prime 16 Deadly Errors Companies (And Businesses) Are Failing To Do With Google Analytics 4

We have been just lately chatting with a automobile dealership that felt they have been paying a rare month-to-month engagement for his or her advertising company however weren’t assured that they have been getting worth within the relationship. As we frequently do with a stable lead, we requested if we might entry their Google Analytics account, and so they added us to the account.

We logged into Google Analytics and have been shocked… Google Analytics 4 was by no means arrange. Consequently, the dealership had no information monitoring on their web site since July 1, 2023, when Common Analytics stopped amassing information. That is actually unconscionable for a advertising company that’s charging any vital month-to-month engagement. On this case, the company was dealing with a number of channels for the shopper, together with Google Advertisements. With out analytics correctly configured, they’re simply throwing cash down the bathroom. My recommendation was to fireplace their company instantly.

Google Analytics 4

We’ve been sounding the alarms on GA4 for fairly a while and proceed to take action. Whereas not even having your GA4 account up and working is surprising, you need to configure some extra setup. In contrast to UA, with out configuring GA4, you’ll have some critical downstream points while you look to research your corporation’ efficiency on-line.

Listed here are the highest errors that corporations are making with the Google Analytics 4 launch:

1. You haven’t configured the information stream appropriately. The info stream is how GA4 collects information out of your web site or app. If you don’t configure the information stream appropriately, you could not acquire all the information that you simply want.
2. You haven’t migrated occasions to GA4. This can be a crucial mistake, as you’ll lose event-driven insights. It’s important to migrate your occasions to GA4 as quickly as attainable so as to begin amassing information on the brand new platform.
3. You haven’t up to date the information retention to 13 months. By default, GA4 solely retains information for 2 months. This isn’t sufficient time to gather significant insights, so updating the information retention to 13 months is important.
4. You haven’t eliminated pointless UA code. After you have migrated your occasions to GA4, take away the outdated UA code out of your web site or the tags from Google Tag Supervisor.
5. You haven’t arrange objectives in GA4. Objectives are important for measuring the success of your advertising campaigns. If you don’t arrange objectives in GA4, you can not monitor your progress and optimize your campaigns.
6. You haven’t arrange customized dimensions and metrics: Customized dimensions and metrics permit you to monitor information particular to your corporation. This may help get insights you wouldn’t have the ability to get with the default dimensions and metrics.
7. You aren’t enabled enhanced measurement: This setting allows Google to gather extra information about your customers, reminiscent of their system sort, working system, and site. This information can be utilized to create extra correct studies and insights.
8. You haven’t enabled amassing demographics and pursuits: This setting permits Google to gather information about your customers’ demographics and pursuits. This information can be utilized to create extra focused advertisements and advertising campaigns.
9. You haven’t built-in Google Advertisements: This integration lets you see how your Google Advertisements campaigns are performing. You may see which campaigns are driving site visitors to your web site or app, and the way a lot income these campaigns are producing.
10. You haven’t built-in Google Search Console: This integration permits you to see how your web site performs in Google search outcomes. You may see which key phrases are driving site visitors to your web site and the way your web site is rating for these key phrases.
11. You haven’t built-in Google Firebase: This integration lets you monitor information out of your cellular apps. This information can be utilized to grasp how your customers are interacting together with your apps, and to enhance the person expertise.
12. You haven’t built-in Google Advertising and marketing Platform: This integration lets you join GA4 with different Google advertising merchandise. This may help you to create a extra holistic view of your advertising information.
13. You haven’t built-in Adobe Analytics: This integration lets you join GA4 with Adobe Analytics. This may help you to consolidate your advertising information from completely different sources.
14. You haven’t built-in Social Media Advert Networks: Integrations with X (previously Twitter), Fb, and LinkedIn permit you to join GA4 with Fb. This may help you perceive how your social media advertisements are performing and to enhance your concentrating on.
15. You haven’t created studies and dashboards: Reviews and dashboards permit you to visualize your information and establish traits. Be certain to create studies and dashboards which are related to your corporation objectives.
16. You haven’t used the evaluation hub: The evaluation hub is a robust software that lets you discover your information and establish patterns. Use the evaluation hub to get essentially the most out of your information.

Please contact Highbridge should you want help. We are able to audit your implementation, assist your organization implement GA4 appropriately, again up and report towards historic Common Analytics information, and incorporate some nice reporting instruments to totally leverage the platform.