The Prime 20 Advertising and marketing Influencers in LATAM

In 2015, social media utilization in Latin America (LATAM) nations far surpassed that of the USA. Whereas 23% of U.S. adults have been energetic on Twitter, a powerful 57% of Latin American adults have interacted with the social community. Latin America is a “cellular first” area with the fourth-largest cellular market on the planet.

Latin America is Cell (and Social) First

As a consequence of this area’s cellular adoption and social media utilization, entrepreneurs in LATAM are turning in direction of influencers to have interaction their audiences and drive impression for his or her manufacturers. (Traackr has just lately expanded protection to many Latin American nations in response to this development.)

When you continuously learn this weblog then the names Lee Odden, Joe Pulizzi and Mark Schaefer are most likely all too acquainted. These are a number of the high advertising and marketing influencers paving the way in which in content material advertising and marketing, website positioning, and influencer advertising and marketing greatest practices. Though these are acquainted names to North American entrepreneurs, who holds the eye of Latin American entrepreneurs?

The Prime 20 Advertising and marketing Influencers in Latin America

We wished to seek out the influencers who’re setting developments and impacting fashionable entrepreneurs in Latin America, a area with 640 million prospects. These influencers assist information manufacturers to efficiently achieve shopper consideration through social media and drive ROI. Listed here are the highest 20 advertising and marketing influencers within the Latin American nations of Mexico, Brazil, and Colombia.

1. Patricia Behisa, Directora y Estratega Digital y Social Media Advertising and marketing, Mexico
2. Mauricio Sevilla Britto, Founder, ConfiguroWeb, Colombia
3. Alejandro Pinto, Mentor de Emprendimiento Apps.co, Colombia
4. Juan Carlos Mejía Ll, Consultor y conferencista en Advertising and marketing Digital, Colobmia
5. Enrique Gómez, Bucaink, Director de Marca y Relaciones publicas, Mexico
6. Henrique Teixeira Da Costa, Co-founder, Simply Trip Alongside, Brazil
7. Paulo Del Picchia, Advertising and marketing Advisor, Brazil
8. Ricardo Villanueva Rios, Social Media Advisor, Mexico
9. Cassio Politi, Diretor de content material advertising and marketing, Tracto, Brazil
10. Alejandro Armenta Rosas, Social Media Strategist, Mexico
11. Agnes Pires, Coordenadora Geral, GogoJob, Brazil
12. Gerardo Andrés Arcos Celis, CEO, Kooking, Colombia
13. Debora Saldanha, Advertising and marketing B2B, Alpar do Brasil, Brazil
14. Luana Cavalcanti, Digital advertising and marketing supervisor specializing in UX, Brazil
15. Marcela Mexia, Director, Adirektiva Superior Advertising and marketing, Mexico
16. Gustavo Trujillo, Gerente Social Media Service, AT&T Mexico, Mexico
17. Carlos Cortés, Director, Creativos Colombianos, Colobmia
18. Victor Alvarado, CMO, Federacion Mexicana de Futbol Asociación A.C., Mexico
19. Abraham Geifman, Head of Digital Advertising and marketing for Latinamerica, SAP, Mexico
20. Bruna Infurna, Head of Training & Trade – Advertising and marketing Options Sr.AE, LinkedIn, Brazil

These main voices in Latin America are innovators within the advertising and marketing house. Make certain to comply with them to remain up-to-date with advertising and marketing practices in LATAM. We created this checklist utilizing the Traackr platform, and the rating is scored based mostly on the influencer’s relevance to influencer advertising and marketing, content material advertising and marketing, and social media technique. To be taught extra in regards to the Traackr platform and scoring algorithm, tell us. If you’re a marketer in considered one of these nations and need to scale your influencer advertising and marketing, we’re at all times right here to assist.