On this episode of the Model Gravity Present, we welcome Dr. Aaron Ahuvia, the globally acclaimed Czarnecki Endowed Professor of Advertising and marketing on the College of Michigan-Dearborn. Dr. Ahuvia’s experience in model love spans three a long time and features a standout ebook, “The Issues We Love,” acknowledged by Amazon as a high 20 enterprise ebook for 2022.
In our dialog, we discover the science of client conduct, the shift from viewing manufacturers as objects to nurturing human-like connections, and the important thing components that activate model love. Dr. Ahuvia shares actionable methods for companies to construct real chemistry with clients, drawing from his in depth work with business giants like Google and appearances at main firms. This episode is a vital pay attention for these searching for to unlock the enduring energy of brand name love.
We speak about:
- [0:00] Intro
- [02:07] Dr. Model Love
- [03:17] The science of client conduct
- [10:54] From objects to individuals
- [16:42] The important thing to model love activation
- [21:37] Constructing model chemistry with clients
- [25:47] Object world vs. passionate area of interest
- [31:05] The place to search out Aaron
- [32:30] Actionable tip for implementing model love in your small business
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