In case you’re simply beginning out in your creator journey, likelihood is you’re going to have to achieve out to some manufacturers earlier than they begin reaching out to you.
We promise it’s not as scary because it sounds.
And to get you began studying methods to attain out to manufacturers as an influencer, we’ve put collectively a fast information that will help you get absolutely ready to crush your subsequent collaboration pitch. All you could do is carry the arrogance!
What to have earlier than reaching out to manufacturers
We all know you’re keen to begin touchdown these model offers, however earlier than you begin reaching out to manufacturers, we have to get a couple of issues straight first. Listed below are some steps you’ll be able to take to place your greatest foot ahead and let manufacturers know you imply enterprise:
A GRIN for Creators account
GRIN for Creators helps you discover aligned manufacturers and lively campaigns you’ll be able to work on. It additionally has a profile part, which basically acts as your digital resume. So, earlier than you begin firing off these outreach messages, take a couple of minutes to set your self up in GRIN for Creators and get aware of the panorama.
All related creator metrics and data
Earlier than you begin researching manufacturers, you first have to do some analysis on your self. Comb by means of the metrics in your major social media platform and pull every part a model would possibly want to find out in case you’re the best match.
Bear in mind, follower rely is essential, however it isn’t the end-all-be-all. Most manufacturers will likely be much more all for your engagement fee and viewers insights.
GRIN for Creators will pull a few of these metrics robotically. Others, you’ll want to gather your self. Here’s a checklist of every part you’ll want:
- A brief bio (~50 phrases)
- Your major social media platform + deal with
- Viewers demographics
- % of male-female followers
- Common age vary
- Location
- Social media metrics
- Follower rely
- Engagement fee
- Weekly video views
- Common impressions
- Your specialties (health coach, photographer, chef, or any distinctive abilities that set you aside)
- Contact data
A media package
When you’ve gathered all related metrics, it’s time to compile every part right into a media package. Be happy to make use of our free template as a place to begin. This can be a probability to indicate a bit of additional persona, so communicate in your pure voice and make it look nice!
If you’re carried out, export your doc to a pdf or slide deck so you’ll be able to simply connect it to your subsequent outreach electronic mail.
Professional Tip: Leverage your GRIN for Creators profile as a digital resume when reaching out to manufacturers. Simply join (free of charge), fill out your profile, and begin discovering partnerships!
A portfolio
You’ll be able to add a portfolio to the top of your media package, or you’ll be able to have a separate doc. Both method, that is your probability to “showcase” a bit and inform manufacturers about any work or previous collaborations you’re significantly pleased with.
It’s additionally a good suggestion so as to add a bit of additional context to the content material you embrace. Listed below are a couple of questions to contemplate:
- What made the collaboration profitable?
- What made you excited to work with this model?
- How may this content material apply to the partnership you’re looking for now?
A fascinating platform
Whichever platform you select to incorporate, your potential accomplice ought to be capable of see that you’ve a connection together with your viewers. Do your greatest to reply to optimistic feedback in your content material and go dwell in a setting the place you’ve got an opportunity to reply to your viewers in actual time. You’re already together with your engagement fee in your media package, however doing these little issues will let manufacturers know you’re prepared to go the additional mile.
An space of focus
Being a jack-of-all-trades isn’t at all times as interesting because it sounds. Attempt to zero in on what you do greatest and focus totally on that. This eliminates some manufacturers you would possibly in any other case attain out to, however it should additionally enhance your possibilities of nailing down a partnership with the proper model.
The right way to attain out to manufacturers as an influencer for collaboration
Prepared to begin reaching out? Let’s undergo the method.
Use GRIN’s Model Search and Marketing campaign Finder instruments.
The best strategy to discover manufacturers to accomplice with is utilizing the Model Search device on GRIN for Creators. This function means that you can slim your search to simply determine firms aligned together with your private model. Simply enter your most popular standards, and viola—we’ll populate an inventory of potential companions only for you.
In case you’re on the lookout for a particular marketing campaign to hop on, the Marketing campaign Finder device is likely to be your greatest guess. With this device, you’ll be able to filter by lively tasks and rapidly apply to those to which you suppose you’ll be able to add probably the most worth.
Do your homework.
Don’t begin reaching out to manufacturers earlier than you already know some particulars about them first. Right here are some things to analyze:
- Origin story
- Mission assertion
- The kind of influencer collaborations they’ve carried out up to now
- Their major social media platforms
Realizing the small print will assist you to decide in the event that they’re actually a very good match, so that you don’t waste time selling a model you don’t truly care about or need to use. It would additionally provide you with an opportunity to incorporate some extra private data in your outreach.
Plant the seed.
If you determine a model you want, interact with its social media content material to see if you may get on the group’s radar. Don’t ask for a collaboration within the remark part. Simply make a couple of feedback right here and there to allow them to know you’re a fan.
The right way to contact manufacturers: your greatest choices for fulfillment
Let’s rapidly contact on a couple of alternative ways you’ll be able to attain out to the manufacturers you determine by means of GRIN for Creators:
Direct message
Social media DMs are the proper method for creators to attach with manufacturers as a result of they’re private, direct, and present initiative. Plus, it’s the place most model managers already hang around, making your pitch laborious to overlook. The very best half? GRIN for Creators robotically pulls the social handles for every model in its Model Search device, so that you by no means have to search around for the best @.
E mail
E mail permits for a extra detailed {and professional} introduction. You’ll be able to connect your media package, portfolio, and detailed collaboration concepts, giving manufacturers a complete view of what you supply. It’s additionally simpler for manufacturers to ahead your data to related group members.
The draw back: It may be tough to search out electronic mail addresses for the best contacts. You could possibly pull them from the model’s web site. They could even have contact information for creators of their social media bio. If not, DMs are going to be your greatest guess.
That is technically going to be a DM, however we really feel that reaching out on LinkedIn is a bit totally different than outreach through Instagram and TikTok DMs. LinkedIn outreach is a little more “critical” {and professional}. Plus, it means that you can join instantly with decision-makers.
Model web site
Typically manufacturers have touchdown pages on their web sites the place creators can apply to work with them instantly. GRIN for Creators robotically pulls these touchdown pages into its Marketing campaign Finder device, however it’s value keeping track of when you find yourself browsing the net.
The right way to pitch your self to manufacturers as a creator.
Outreach greatest practices will stay largely constant irrespective of how you might be reaching out. The principle level is to maintain your preliminary outreach brief and candy. Let the prospect know why you’re reaching out and the way they will comply with up with you.
What to incorporate in your pitch
At this level, it’s best to have a couple of intriguing prospects you’re prepared to achieve out to. Right here’s what to incorporate in your pitch:
- Brief intro: Introduce who you might be and what you do, however hold it brief!
- Goal of contact: You’re on the lookout for a partnership, however let the model know why you selected them particularly.
- Worth prop: Ensure the model is aware of precisely what you carry to the desk.
- CTA: Shut with a transparent name to motion, so the model is aware of methods to comply with up.
- Media package/portfolio: Give the model some further data in your {qualifications}. Ship them your media package and portfolio. Or higher but, simply shoot them a hyperlink to your GRIN for Creators profile!
Model pitch examples
Want a bit of additional inspiration? Listed below are few templates you should use when reaching out to manufacturers:
Product fanatic
Hey [Brand Name] group!
I’m [Your Name], a [brief description of what you do, e.g., fitness enthusiast and content creator], and I completely love your [specific product].
It’s been a game-changer for me, and I’d like to share my ardour for it with my followers.
Do you’ve got a while to speak about how we will showcase your superb merchandise collectively?
PS – Be happy to take a look at my [GRIN for Creators profile] to get a greater really feel for engagement metrics and content material model.
Cheers,
[Your Name]
[Your Contact Information]
Storytelling strategy
Hello [Brand Name] group,
I’m [Your Name], a [brief description of what you do, e.g., lifestyle blogger and content creator].
Your [specific product] has actually remodeled my each day routine, and I’d like to share this journey with my viewers.
I imagine that collectively, we will create a compelling narrative round how your product helps individuals obtain [specific goal].
Let’s talk about how we will carry this story to life!
PS – Be happy to take a look at my [GRIN for Creators profile] to get a greater really feel for engagement metrics and content material model.
Greatest,
[Your Name]
[Your Contact Information]
Viewers insights
Hello [Recipient’s Name],
I’m [Your Name], a [brief description of what you do, e.g., tech influencer and YouTuber], and I’ve been intently following [Brand Name]’s improvements.
My viewers consists primarily of [demographic], who’re at all times on the lookout for [specific benefit your product offers]. I’m assured that we will create content material that not solely engages my viewers but in addition drives worth in your model.
May we schedule a name to discover this potential partnership?
PS – Be happy to take a look at my [GRIN for Creators profile] to get a greater really feel for engagement metrics and content material model.
Wanting ahead to your response!
Greatest regards,
[Your Name]
[Your Contact Information]
Be communicative.
Communication is vital for any relationship. After you’ve despatched your pitch, be sure you hold an in depth eye in your inbox so you’ll be able to reply to any follow-ups as rapidly as potential.
At this stage within the sport, it’s important to at all times put your greatest foot ahead. Let your potential companions know you’ll be simple to speak with and keen to begin the partnership.
Comply with up together with your companions.
There’s nothing flawed with being excited a couple of potential partnership. In case you haven’t heard from the model you reached out to after a few days, don’t be afraid to ship them a follow-up. However in case you don’t get a response after one or two additional makes an attempt, it’s in all probability greatest to maneuver on.
Following up with manufacturers can be essential after you’ve began a partnership. Verify in now and again to ensure they’re glad together with your work and have all the information they should decide the success of your partnership.
Key takeaway: Be assured, personable, {and professional} to nail your subsequent model collaboration outreach.
So, are you able to land your dream partnership? We all know reaching out to manufacturers may appear intimidating at first, however you’ll be able to pull it off with a bit of planning and persistence. Maintain your message brief and candy, however don’t be afraid to be your self. You bought this!
