Creators are discovering that TikTok playlists increase engagement on the app.
TikTok launched the playlist characteristic in 2021 — and it’s turned out to be an unimaginable option to categorize and showcase your finest movies.
However, like all nice issues, it comes with a catch. TikTok playlists are solely accessible to sure creators.
If you happen to’re one of many fortunate few, this text will stroll you thru the advantages they provide and tips on how to make a playlist on TikTok for your self.
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What’s a TikTok playlist?
TikTok playlists (a.ok.a. creator playlists) are a characteristic that lets creators set up their movies into playlists. This makes it straightforward for viewers to eat content material that’s just like content material they’ve already loved, is a sequence, or tells a narrative.
Playlists sit in your profile, above your repeatedly revealed or pinned movies (as proven within the photograph beneath).
Supply: jera.bean on TikTok
TikTok playlists are pretty just like an IGTV sequence. In case you have expertise with IGTV sequence, then TikTok playlists can be a no brainer.
Why make a playlist on TikTok?
You at all times wish to make it as straightforward and pleasing as doable for folks to eat your content material. Ease of consumption plus a relatable, attention-grabbing, or humorous video is the recipe for going viral, in spite of everything.
TikTok playlists simply make it that a lot easier for folk to view your movies. Plus, playlists make it intuitive to ‘binge’ your feed, so to talk. If you happen to appreciated a video in a playlist, one identical to it’s subsequent on the checklist.
One of many greatest advantages of the TikTok playlist characteristic is for sequence or episodic content material creators.
A TikTok sequence is rather like it sounds — a string of movies meant to be watched one after one other. Typically, they may have a guiding narrative all through.
TikTok sequence’ can find yourself like a mini-television present, with episodes trickling out, so persons are left fascinated about the following one. In your sequence, utilizing a cliffhanger-style strategy can hold your viewers coming again for extra.
TikTok playlists make it straightforward for viewers to trace down the following episode in a sequence. That is particularly useful in the event that they discovered it on their For You web page. If somebody watches a video on their FYP after which heads to your web page to see the following episode, it might be buried beneath different content material.
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TikTok sequence has many advantages, notably:
- Viewers actively checking your web page for the following episode
- They’re a straightforward win for creating content material that’s already resonating
Manufacturers may use playlists to put up product tutorials or explainers. This manner, manufacturers can be certain persons are watching the tutorials in the appropriate order. When you put up these how-to movies in a TikTok playlist, folks could have no drawback discovering and accessing them.
Listed below are some simpler wins in relation to TikTok content material.
The right way to get the playlist characteristic on TikTok
The TikTok playlist characteristic isn’t accessible for everybody. Solely choose creators have the flexibility so as to add TikTok playlists to their profiles.
You’ll know in the event you’re within the membership when you’ve got the choice to create playlists within the Video tab in your profile.
Questioning tips on how to get playlists on TikTok in the event you’re not within the membership? Sadly, there isn’t a workaround. You’ll probably have to attend for TikTok to roll out playlists for everybody.
However don’t despair. Understanding TikTok, if this characteristic is a win, then it can quickly be accessible to increasingly more creators. Then you’ll be able to come again to this text and make your individual TikTok playlists!
The right way to make a playlist on TikTok
If you happen to do have entry to Creator Playlists, making one is pretty easy. There are two methods you’ll be able to go about it:
- Making a TikTok playlist out of your profile
- Making a TikTok playlist straight from a video
The right way to make a TikTok playlist out of your profile
First, open your app and faucet your Profile icon within the backside proper nook.
Within the Video tab, hit the Type movies into playlists choice if it’s your first playlist. Or, when you’ve got already created one, hit the plus icon subsequent to your present playlist.
You’ll be prompted to call your playlist after which choose your movies.
The right way to create a playlist on TikTok straight from a video
Navigate to the video you wish to use in your playlist — bear in mind, these need to be public movies. Then, faucet the three-dot icon that seems on the appropriate or press and maintain the video.
Hit Add to playlist and faucet Create a playlist.
You’ll then be prompted to call your playlist and add extra movies.
You can even add a video on to TikTok playlists while you publish it. After you create your video, the Submit display screen could have an choice to Add to playlist. Select the playlist you’d like so as to add your video to, then put up it as ordinary.
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