Content material repurposing generally is a game-changer in your content material program. I’m speaking about extra content material, extra visitors, extra conversions, and fewer time. Sounds good, proper?
What if I advised you that you would create 2x the high-quality content material in 1/2 the time? Extra content material, saved time, and elevated visitors? I’m already beginning to sound like a late-night infomercial. Gross.
However significantly, this isn’t a fantasy. With content material repurposing, extra visitors with much less effort is a dream you can also make come true.
Take into consideration the final piece of content material you created: weblog put up, information, webinar, infographic, video, case research, or no matter it was. How lengthy did it take you to create? Possible a minimal of two hours, proper? Maybe nearer to 10 to twenty hours for the bigger items? Perhaps much more.
And what occurred while you completed? You printed it, made plans to market it, after which set to work on the following piece of content material. Sound acquainted?
That content material advertising and marketing technique seems so much like work more durable, not smarter. And it’ll finally result in progress plateaus and content material burnout. Not good.
Check out your content material library. You doubtless have so a lot nice content material already. What are you doing with it now?
That library is a goldmine of content material. You simply must be taught to reap it.
It’s time you bought on board with the outdated, not-so-secret content material advertising and marketing adage: wceremony much less, promote extra.
And there’s no higher method to bounce on the bandwagon than by repurposing your already present content material.
On this put up, I’m going to indicate you an entire new magical world of content material repurposing. Belief me, by the top of this text, you’ll be dashing to begin doubling, tripling, and quadrupling your content material output with repurposing. Let the content material floodgates open!
Sounds gimmicky, huh? I agree, however I promise this isn’t the next-generation weight reduction tablet that can exotically soften fats out of your physique in a single day—that is legit.
Define:
Let’s begin with the fundamentals after which work our manner by way of all of the fantastic methods you’ll be able to start repurposing your content material:
- What’s repurposing content material?
- Why must you repurpose content material?
- The right way to repurpose content material (what you got here for!)
- Suggestions and methods to repurpose content material to perfection
- Observe the 80/20 content material advertising and marketing rule
- Go forth and repurpose
What’s repurposing content material?
You know the way folks rework ineffective junk into an attractive piece of furnishings or how they flip an outdated tire into a ship fender? That’s repurposing.
Repurposing content material is taking your superior present content material and “reusing” it in another way with a brand new audience on one other platform.
One instance of repurposing content material can be to transcribe one in all your podcast episodes, add a little bit of commentary to it, and publish it as a weblog put up. You possibly can additionally take the audio from the podcast, add a background picture to it, and publish the piece as a video on YouTube and Vimeo.
And voila—you’ve simply produced two extra items in doubtless 1/tenth the time it took you to create the unique content material. Plus, you’ve additionally reached new audiences on totally different platforms.
Did a metaphoric lightbulb simply flick on above your head?
Think about on a regular basis it can save you and the brand new audiences you’ll be able to attain by repurposing your nice evergreen content material!
Beneath, we’ve compiled a listing of the 20 greatest methods you can begin repurposing content material. Skip on down the web page in case you’re getting too anxious—or stick to me in case you’d wish to fulfill your curiosity with some spectacular advantages.
Why must you repurpose content material?
Creating incredible content material day after day isn’t straightforward. It takes time, cash, and vitality.
Repurposing content material takes the draining creativity out of the manufacturing cycle—you’ve performed the exhausting work already with the unique piece of content material.
Listed here are a number of causes you need to begin repurposing:
Piggyback in your success
If a weblog put up carried out properly, there’s a very good probability the identical materials can be properly obtained on different channels, too. Check out your best-performing items of content material and decide how one can reuse it on totally different platforms.
Revive your failures
Have you ever ever spent a ton of time producing content material that hardly left a ripple within the sea of your advertising and marketing efforts? Don’t beat your self up—you’ve constructed the inspiration, now you simply want to shine it up a bit. Amp up, spin in a brand new route, or mix your not-so-successful items to create model new content material creations.
Attain new audiences
You’ve performed the exhausting work creating the content material—now you simply must share it the place new audiences will see it. Your thriving YouTube collection may carry out properly as a podcast, too. Or maybe your good e book would make a fair higher audiobook. Speaking your identical content material by way of totally different mediums means that you can interact distinctive audiences on their favourite platforms.
Save money and time
Whereas most content material doesn’t have any tangible worth, it takes time, effort, blood, sweat, and generally tears to create. By repurposing, you’ll be capable of produce extra high-quality content material in a shorter time—which implies much less stress, fewer tears, and a happier content material group.
The right way to repurpose content material (20+ methods)
Repurposing content material works any which manner. You possibly can flip a bunch of weblog posts right into a information or a information right into a bunch of weblog posts. You possibly can convert your Vimeo tutorials right into a webcast and switch your webcast into an electronic mail collection or electronic mail publication.
The one restrict to repurposing is your creativeness.
With out additional ado, let’s check out 20 superior methods you’ll be able to repurpose your content material.
1. Convert right into a weblog put up
Just about any piece of content material will work appropriately as a weblog put up. Did your CEO ship an inspirational electronic mail to your staff? Have you ever invested weeks, months, or years publishing an e book? Is your podcast collection getting tons of visitors? Convert any piece of content material right into a weblog put up (or a number of weblog posts) to get additional mileage out of it and to drive visitors again to the supply.
2. Construct a brand new information
For those who’ve printed a number of items of content material on a selected topic, mix all of your materials right into a long-form information. You don’t must recreate the wheel. You possibly can even take various kinds of content material (movies, textual content, audio, infographics, case research, and many others.) and blend them to create a extra complete useful resource.
3. Create a useful resource checklist or roundup put up
A useful resource checklist generally is a highly effective means to attach your viewers to related items of content material. For instance, take a look at our Vacation Sending Packing Listing—it merely tells a brief narrative by linking out to glorious content material we already created months and years in the past. Or take a look at Copyblogger’s finish of week recaps—they summarize every of the newest weblog posts and tie all of them along with a compelling ribbon.
4. Compile an e book
For those who’ve maintained a weblog for a minimum of a yr or two, you doubtless have a whole lot of outdated weblog posts protecting a spread of subjects in your trade. Set up all of that outdated content material neatly right into a downloadable e book. You possibly can use the e book as a lead magnet and even promote it.
5. Print bodily e-book copies
Take your e book to the following degree with a bodily print model—a tangible, real-life e-book (sure, they nonetheless exist). A printed e-book would require cash for printing prices, nevertheless it’ll demand little additional work. You possibly can then ship copies to your most precious prospects or hand them out to visitors at your subsequent convention.
6. Make an electronic mail collection
“In relation to repurposing content material, electronic mail collection are an ideal channel. You possibly can take an e book or perhaps a lengthy weblog put up and break up it into a number of components, which you ship out to your electronic mail checklist over a number of days or even weeks,” stated Hootsuite’s Invoice Widmer.
7. Remodel right into a SlideShare or slide deck
Presenting at a convention? As a substitute of making your slideshow from scratch, supply the knowledge from all of your nice present content material.
After you have your slide deck presentation, add it to websites like SlideShare to get much more eyeballs on it.
8. Turns slide decks into webinars
For those who took a variety of time to create a singular, kick-butt presentation, repurpose the slides right into a webinar. Now you’ll simply be doing a digital supply as a substitute of an in-person presentation.
9. Repurpose content material into movies
The time spent watching video content material on-line continues to develop yr over yr. To capitalize on the pattern, take a look at methods to transform your present content material into movies. For instance, report your webinars, and as soon as they’re over, put up the recordings on YouTube and Vimeo to achieve additional traction. Convert your weblog posts into movies with little-to-no effort with video creation software program like Lumen5 and Content material Samurai. Seize the audio out of your podcasts, throw a background picture on it, and presto—you now have a YouTube video.
10. Produce podcast episodes
Carry out the inverse of the final tactic. Strip the audio out of your movies, add a little bit intro, and switch them into podcast episodes to publish on Spotify, iTunes, SoundCloud, and extra.
You possibly can report a podcast with one in all your content material creators the place they speak by way of a subject they’ve already written about. For instance, if a member of your group wrote “10 search engine marketing Techniques to Preserve in Thoughts in 2020,” you would do a Q&A with the creator on the subject for a podcast episode.
11. Flip knowledge into an infographic
Everybody loves photos—that’s why 32% of entrepreneurs say pictures are essentially the most very important type of content material for his or her enterprise.
For those who collect knowledge from a survey or benchmark report, repurpose the content material into an infographic. You possibly can embed your infographics in a weblog or put up them as stand-alone pictures in your Pinterest account.
If design isn’t your factor, strive utilizing companies like Canva, Piktochart, or Visme—they supply loads of templates for these with less-than-sophisticated artistic expertise.
12. Compile your visitor posts right into a visitor e-book
Often, while you visitor put up on one other web site, you agree to not republish the identical content material in your weblog to keep away from getting penalized by Google for duplicate content material. However in case you compile your visitor posts right into a non-searchable downloadable PDF—downside solved! Now you’ll be able to reuse all that nice content material with out fearing the wrath of Google.
13. Repost on LinkedIn articles, Fb On the spot Articles, and Medium
LinkedIn articles and Medium are nice locations to syndicate your weblog content material. Sure, there’s a danger of getting penalized for duplicate content material or that Google will rank the LinkedIn or Medium model of your content material greater within the search outcomes. Nonetheless, in case you observe Google’s advisable greatest practices, you ought to be simply tremendous reposting.
Listed here are a number of suggestions from IMPACT for reposting on LinkedIn and Medium:
- Don’t publish all the article. Make the piece extra of a teaser. Provide some nice content material, after which encourage readers to see the entire piece in your weblog.
- Don’t repost each article. Focus in your greatest, evergreen items of content material. Social platforms reward high quality over amount.
- Optimize for the platform. Your LinkedIn and Medium audiences are totally different than your weblog’s viewers. Be sure that to regulate the titles and CTAs to attraction to the viewers on every distinctive platform.
14. Flip your posts into tales
Virtually all of the social media giants (Fb, Instagram, YouTube, Snapchat) allow customers to put up tales (bite-sized items of content material). For those who simply printed an article, repurpose it in a collection of tales. For instance, in case you simply posted “6 Tricks to Streamline Your Small Enterprise’s E-mail Advertising,” you would create tales to introduce the article, share 2-3 suggestions, and encourage your followers to learn the entire piece.
15. Recap your social media conversations
Did you promote a hashtag at a convention? Or have you ever hosted or participated in Twitter chats? In that case, recap these social media posts in a weblog article. For instance, take a look at our #SIGNALConf Day 1 Recap or our 2018 Collision Convention Recap. We did the exhausting work already by developing with distinctive Tweets and fascinating with the group—then we merely compiled all of it collectively into brief, enjoyable articles.
16. Develop a web-based course
When you have content material galore on a selected topic, contemplate compiling it neatly into a web-based course. A web based course is mainly a extra educational model of an e book. As a substitute of simply having content material for guests to learn, you embrace assets, quizzes, check-ins, and supply a manner for customers to ask questions (electronic mail, discussion board, Q&A, and many others.).
17. Reply questions on Quora
You could be getting some fascinating questions on Quora relating to your model, product, or trade. Repurpose your present content material to provide lengthy, in-depth solutions to the Quora group’s issues. And in case you come throughout a query you don’t have content material to assist, take the time to craft a considerate, well-researched response. You possibly can then repurpose that response in your weblog or in your documentation.
18. Compile an consultants roundup
For those who’ve taken the time to interview professionals (each inside or exterior to your organization) for particular items, repurpose the highlights from these conversations in an consultants roundup. In the long run, you may need an superior article like 250ok’s E-mail Service Supplier (ESP) Purchaser’s Journey.
19. Share your secrets and techniques
Have you ever created shortcuts to writing electronic mail topic traces, crafting high-converting touchdown pages, or managing your busy schedule? Repurpose your personal processes into beneficial items of content material. You’ve already spent hours refining your strategies—now simply share your secrets and techniques with the plenty.
20. Acquire questions for an FAQ
Your assist squad, social media supervisor, and buyer success group get a whole lot of questions yearly. Discuss to them, compile the questions, good the solutions, and put up the top outcome as an ongoing FAQ. Now your group can direct prospects or guests to the FAQ for a whole response to their questions with out doing the work yet again (plus, they’ll doubtlessly discover solutions to questions they haven’t even requested but).
And there you may have it—20 easy methods to repurpose your superior content material.
Get out your stopwatch and see how a lot time you save cranking out the following batch of labor. Plan an additional half-hour for lunch tomorrow since you’re going to be manner forward of schedule!
Suggestions and methods to repurpose content material to perfection
The digital world has sufficient meh items of content material. Repurposing content material isn’t an excuse to get lazy and duplicate/paste your work in all places—it’s a technique to do extra with much less.
Wish to create new content material even higher than the unique? Then take a look at our suggestions and methods beneath:
- Breathe new life into your outdated posts by giving them a common replace. Revise knowledge, make amendments, delete irrelevant content material, and maintain it contemporary. If the piece isn’t performing properly in search outcomes, experiment with optimizing in direction of a brand new key phrase.
- Don’t duplicate your content material. Even in case you’re compiling your weblog posts into an e book, take the time to shine up the copy and create smoother transitions. You may wish to change the structure round, delete a paragraph right here or there, or condense sections. It’ll be obviously (and embarrassingly) apparent in case you simply copy/paste collectively an e book or information—take the time to thoughtfully create a high-quality standalone piece.
- Hyperlink all of your content material collectively. For those who publish a weblog put up based mostly on a podcast episode, hyperlink again to the supply podcast. And vice versa—within the podcast description, hyperlink to the weblog put up. Do that with all of your content material to create pure, useful hyperlinks in your viewers to observe.
Observe the 80/20 content material advertising and marketing rule
Bear in mind the advertising and marketing adage we talked about briefly: wceremony much less, promote extra. It deserves a bit extra consideration.
The 80/20 content material advertising and marketing rule is straightforward: 20% of your time needs to be spent creating content material, 80% % needs to be spent selling it. I like to consider repurposing as selling content material.
Put within the time, do the exhausting work, and create tremendous high-quality items of content material. Then, stretch that content material to its limits by repurposing it on each acceptable channel. So in case your authentic article took you 10 hours to create, you need to spend 40 hours selling it (repurposing, emailing, sharing on social media, creating advertisements, and extra).
Don’t fall into the darkish, limitless content material creation blackhole. It doesn’t matter how nice your content material is that if no person sees it!
Go forth and repurpose
Save time, create higher, and enhance visitors by repurposing your content material. Want I say extra?
Begin getting essentially the most bang in your buck with each piece you create by repurposing it to its absolute limits.
Need assistance with the email-specific content material repurposing? Try our E-mail Advertising Getting Began Information to go step-by-step by way of every part it’s essential know to get your electronic mail program up and working.
