For 22 years, Digital Arts’ The Sims online game sequence has used a diamond-like icon dubbed The Plumbob to permit gamers to see their energetic character’s temper. The brand new model platform “Spark One thing” makes use of that design ingredient as a option to present how gamers discover inspiration from the simulation sport and unfold it to others.
The marketing campaign kicks off Nov. 15 with the discharge of a long-form “Cross the Spark” movie on the sport’s Instagram Story. The video opens with Brazilian pop star Anitta lounging in a set resembling one of many sport’s digital dollhouses when a plumbob lights up above her head. Very like within the sport, the place gamers can change the pace at which era passes, she quickly strikes from strumming on a guitar to having a shower to designing an in-game outfit whereas mendacity in mattress along with her butt strategically blurred.
All dressed up, she takes to the road the place she passes nonbinary poet and comic Alok, floral cake designer Magnet and members of the leisure group Bob’s Dance Store, who all gentle up with their very own plumbobs. The spot ends with Anitta acting at a dance occasion with quite a few individuals sporting plumbobs and dancing like Sims.
The brand new lightbulb
The work permits the model to rejoice the sport’s enduring connection to the creator group fairly than simply the sport itself.
“We acknowledge that the creativity of The Sims group is a lot larger than what they make in The Sims—it’s who they grow to be and who they’re impressed by outdoors of our sport as properly,” The Sims head of brand name Julia Victor stated in an announcement. “’Spark One thing’ is our dedication to unlocking the inventive potential all of us have, and this movie is our old flame letter to the group we try to serve. It’s the first time we’re introducing our plumbob as the brand new lightbulb—an emblem for the second a brand new thought sparks.”
