The Sims will construct on the marketing campaign by launching “Sim Periods,” a backstage sequence following musicians who file their songs in Simlish. Each Anitta and Alok carry out in Simlish through the “Cross the Spark” movie.
CREDITS:
Consumer/model: Digital Arts—The Sims
Head of inventive, EA Video games: Ciaran McCarthy
Inventive director, The Sims: Laurel Stark
Affiliate inventive director, artwork, The Sims: Katrina Michie
Inventive lead, copy, The Sims: Anne Lacy
Inventive director, design, The Sims: Mary Rauzi
Head of brand name, The Sims: Julia Victor
Director, inventive/model technique: Mark Renken
Director, model advertising and marketing, The Sims: Tiara Puglisi
Director, music advertising and marketing: Raphaella Lima
Director of manufacturing, EA Video games: Jacky Gilson
Senior producer: Ben Greenberg
Built-in communications: Tara Moore, Dana Berkowitz, Jordan Chang, Cody Foreman, Chelsea Nesbeth
Manufacturing: Golden LA
Director: WATTS
Managing director: Matthew Marquis
Govt producers: Geoff McLean, Kevin Gallagher
Head of manufacturing: Arwa Ibrahim
Producer: Nathaniel Greene
DoP: Shawn Kim
Editorial: Work Editorial
Editor: Emilie Aubry
Assistant editor: David Soto
Producer: Juna Drougas
Govt producer: Remy Foxx
Managing director: Marlo Baird
Publish manufacturing: The Mill
Govt producer: Anastasia von Rahl
Inventive director: Matt Fuller
2D: Rodrigo Jimenez
CG: Robert Vignone
Senior producer: Mari Suarez
Manufacturing coordinator: Ali Aslam
